Document (#10572)

Author
Norman, O.G.
Title
Marketing libraries and information services. : an annotated guide to recent trends and development
Source
Reference services review. 17(1989) no.1, S.43-64
Year
1989
Abstract
A follow-up to an article on marketing libraries and information services published in Reference Services Review 10 (1) Spring 82, 69-80. This second review covers literature on marketing public, academic, spoecial and school libraries from 1982 to the present. It includes an annotated bibliography and the results of 20 libraries regarding their use of marketing techniques.
Theme
Informationsdienstleistungen

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