Document (#11691)

Author
Norman, O.G.
Title
Marketing reference services
Source
Reference librarian. 1995, nos.49/50, S.45-60
Year
1995
Abstract
Relates the marketing concept to reference services. Following a review of the literature, explores an overview of marketing, including research, the marketing mix, the strategic plan, the marketing plan, and the marketing audit. The application of marketing to reference services is made through the marketing mix elements of product, price, place and promotion
Theme
Informationsdienstleistungen

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