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Metz, C.: ¬The new chatbots could change the world : can you trust them? (2022)
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Bischopinck, Y. von; Ceyp, M.: Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling (2007)
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Griesbaum, J.: Online Marketing : Ein Lehr- und Forschungsgebiet der Informationswissenschaft? (2019)
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Norman, O.G.: Marketing reference services (1995)
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Arnold, S.E.: New media marketing : using consumer online services and the Internet to sell (1994)
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