Document (#15006)

Author

Heinold, E.F.

Title

Berufsbilder : was macht ein 'Produktmanager Elektronisches Publizieren?'

Source

Cogito. 12(1996) H.6, S.44-47

Year

1996

Abstract

Mit der wachsenden Bedeutung elektronischer Medien in den Verlagen wird die Frage nach den internen Zuständigkeiten und Kompetenzen immer dringlicher. Das ergaben auch zahlreiche Gespräche auf der diesjährigen Frankfurter Buchmesse. Gibt es ihn zukünftig, den 'elektronischen Lektor'? Welche Aufgaben werden Herstellung, Marketing und Vertrieb übernehmen?

Theme

Elektronisches Publizieren

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