Document (#19480)

Author
Hightower, C.
Sih, J.
Tilghman, A.
Title
Recommendations for benchmarking Web site usage among academic libraries
Source
College and research libraries. 59(1998) no.1, S.61-79
Year
1998
Abstract
Argues that comparative statistical analysis of Web site usage among similar institutions would improve librarians' ability to evaluate the effectiveness of their efforts. Discusses the factors to consider in designing such a benchmarking programme, based on a pilot study of Web site usage statistics from the raw user log files of the Web servers at 14 science and technology libraries. Recommends the formation of a centralized voluntary reporting structure for Web server usage statistics, coordinated by the Association of Research Libraries' (ARL's) Office of Statistics, which would provide a significant service to academic librarians.
Theme
Internet

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