Document (#21328)

Author
Choong, Y.-Y.
Salvendy, G.
Title
Design of icons for use by Chinese in mainland China
Source
Interacting with computers. 9(1998) no.4, S.417-430
Year
1998
Abstract
Investigates the impacts of cultural differences in cognitive abilities between the American and Chinese users on their performance with icon displays. Reports on experiments with 30 American and 30 chinese subjects who performed recognition tasks using different presentation models of icon displays (alphanumeric elements only, pictorial elements only, or a combined mode). For the American subjects there were advantages to alphanumeric and combined modes, compared to the pictorial mode, in terms of performance time and errors. For Chinese subjects, there were advantages to pictorial and combined modes compared with alphanumeric mode, their initial error rate was lower using a combined mode than when using an alphanumeric one
Footnote
Contribution to a special section devoted to the role of culture in the globalisation of human-computer systems

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