Document (#21574)

Author

Curle, D.

Title

There's no value if it's not relevant : Online information pricing will make sense when online products do

Source

Information today. 15(1998) no.8, S.10,57

Year

1998

Abstract

While online pricing models are being consolidated, inconsistencies and restrictions in contracts leave buyers doubting whether they are choosing the best product. analyses current forces of change: competitive pressures, buyer's access to information and targeted products. Explains how Outsell Inc.'s taxonomy of pricing terms identifies the elements of pricing plans for any given product and a structure for making comparisons. Outlines what vendors do to tailor content and interface to market segments and what buyers must do to secure services and pricing that are acceptable

Theme

Informationsdienstleistungen

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