Document (#23562)

Author

Fulford, H.

Title

Monolingual or multilingual web sites? : An exploratory study of UK SMEs

Source

Sprachtechnologie für eine dynamische Wirtschaft im Medienzeitalter - Language technologies for dynamic business in the age of the media - L'ingénierie linguistique au service de la dynamisation économique à l'ère du multimédia: Tagungsakten der XXVI. Jahrestagung der Internationalen Vereinigung Sprache und Wirtschaft e.V., 23.-25.11.2000, Fachhochschule Köln. Hrsg.: K.-D. Schmitz

Imprint

Wien : Termnet

Year

2000

Pages

S.39-49

Abstract

The strategic importance of the internet as a tool for penetrating global markets is increasingly being realized by UK-based SMEs (Small- Medium-sized Enterprises). This may be evidenced by the proliferation over the past few years of SME web sites promoting products and services, and more recently still by the growing number of SMEs offering facilities on their web sites for conducting business transactions online. In this paper, we report on an exploratory study considering the use being made of the world wide web by UK-based SMEs. The study is focussed on the strategies SMEs are employing to communicate via the web with an international client base. We investigate in particular the languages being used to present web content, considering specifically the extent to which English is being employed. Preliminary results obtained to date suggest that there is heavy reliance on the assumption that the language of the web is English. Based on the findings of our study, we discuss some of the performance and competition issues surrounding the use of foreign languages in business, and consider some of the possible barriers to SMEs creating multilingual web sites. We conclude by making some recommendations for SMEs endeavouring to establish a multilingual online presence, and note the strategic role to be played by web designers, IT consultants, business strategists, professional translators, and localization specialists to help achieve this presence effectively and professionally

Theme

Internet
Multilinguale Probleme

Similar documents (content)

1. Nunes, M.P.; Annansingh, F.; Eaglestone, B.; Wakefield, R.: Knowledge management issues in knowledge-intensive SMEs (2006) 0.18

   0.1842788 = sum of:
     0.1842788 = product of:
       1.1517426 = sum of:
         0.050837547 = weight(abstract_txt:enterprises in 5590) [ClassicSimilarity], result of:
           0.050837547 = score(doc=5590,freq=2.0), product of:
             0.08283178 = queryWeight, product of:
               1.0085714 = boost
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.010349177 = queryNorm
             0.6137445 = fieldWeight in 5590, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5590)
         0.033946272 = weight(abstract_txt:considering in 5590) [ClassicSimilarity], result of:
           0.033946272 = score(doc=5590,freq=1.0), product of:
             0.100451246 = queryWeight, product of:
               1.5707273 = boost
               6.1794343 = idf(docFreq=248, maxDocs=44218)
               0.010349177 = queryNorm
             0.3379378 = fieldWeight in 5590, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.1794343 = idf(docFreq=248, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5590)
         0.02309582 = weight(abstract_txt:study in 5590) [ClassicSimilarity], result of:
           0.02309582 = score(doc=5590,freq=4.0), product of:
             0.061674576 = queryWeight, product of:
               1.7405689 = boost
               3.423806 = idf(docFreq=3916, maxDocs=44218)
               0.010349177 = queryNorm
             0.3744788 = fieldWeight in 5590, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               3.423806 = idf(docFreq=3916, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5590)
         1.0438629 = weight(abstract_txt:smes in 5590) [ClassicSimilarity], result of:
           1.0438629 = score(doc=5590,freq=5.0), product of:
             0.8754317 = queryWeight, product of:
               8.674976 = boost
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.010349177 = queryNorm
             1.192398 = fieldWeight in 5590, product of:
               2.236068 = tf(freq=5.0), with freq of:
                 5.0 = termFreq=5.0
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.0546875 = fieldNorm(doc=5590)
       0.16 = coord(4/25)
   

2. Kavcic-Colic, A.: Applicability of information management to small and medium sized enterprises (1996) 0.16

   0.15923855 = sum of:
     0.15923855 = product of:
       1.990482 = sum of:
         0.14231549 = weight(abstract_txt:enterprises in 428) [ClassicSimilarity], result of:
           0.14231549 = score(doc=428,freq=3.0), product of:
             0.08283178 = queryWeight, product of:
               1.0085714 = boost
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.010349177 = queryNorm
             1.7181267 = fieldWeight in 428, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.125 = fieldNorm(doc=428)
         1.8481665 = weight(abstract_txt:smes in 428) [ClassicSimilarity], result of:
           1.8481665 = score(doc=428,freq=3.0), product of:
             0.8754317 = queryWeight, product of:
               8.674976 = boost
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.010349177 = queryNorm
             2.1111486 = fieldWeight in 428, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.125 = fieldNorm(doc=428)
       0.08 = coord(2/25)
   

3. Lykke, M.; Løkkegaard, S.; Jantzen, C.: Experience-oriented knowledge organisation for the transference of scientific knowledge from universities to SMEs (2018) 0.13

   0.1339335 = sum of:
     0.1339335 = product of:
       1.1161125 = sum of:
         0.04108294 = weight(abstract_txt:enterprises in 4146) [ClassicSimilarity], result of:
           0.04108294 = score(doc=4146,freq=1.0), product of:
             0.08283178 = queryWeight, product of:
               1.0085714 = boost
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.010349177 = queryNorm
             0.49598044 = fieldWeight in 4146, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.0625 = fieldNorm(doc=4146)
         0.007990144 = weight(abstract_txt:based in 4146) [ClassicSimilarity], result of:
           0.007990144 = score(doc=4146,freq=1.0), product of:
             0.04010201 = queryWeight, product of:
               1.2154913 = boost
               3.1879277 = idf(docFreq=4958, maxDocs=44218)
               0.010349177 = queryNorm
             0.19924548 = fieldWeight in 4146, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.1879277 = idf(docFreq=4958, maxDocs=44218)
               0.0625 = fieldNorm(doc=4146)
         1.0670394 = weight(abstract_txt:smes in 4146) [ClassicSimilarity], result of:
           1.0670394 = score(doc=4146,freq=4.0), product of:
             0.8754317 = queryWeight, product of:
               8.674976 = boost
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.010349177 = queryNorm
             1.2188722 = fieldWeight in 4146, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.0625 = fieldNorm(doc=4146)
       0.12 = coord(3/25)
   

4. Burke, M.E.: Knowledge sharing in emerging economies (2011) 0.07

   0.07445696 = sum of:
     0.07445696 = product of:
       0.46535602 = sum of:
         0.005992608 = weight(abstract_txt:based in 4547) [ClassicSimilarity], result of:
           0.005992608 = score(doc=4547,freq=1.0), product of:
             0.04010201 = queryWeight, product of:
               1.2154913 = boost
               3.1879277 = idf(docFreq=4958, maxDocs=44218)
               0.010349177 = queryNorm
             0.14943412 = fieldWeight in 4547, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.1879277 = idf(docFreq=4958, maxDocs=44218)
               0.046875 = fieldNorm(doc=4547)
         0.019796416 = weight(abstract_txt:study in 4547) [ClassicSimilarity], result of:
           0.019796416 = score(doc=4547,freq=4.0), product of:
             0.061674576 = queryWeight, product of:
               1.7405689 = boost
               3.423806 = idf(docFreq=3916, maxDocs=44218)
               0.010349177 = queryNorm
             0.3209818 = fieldWeight in 4547, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               3.423806 = idf(docFreq=3916, maxDocs=44218)
               0.046875 = fieldNorm(doc=4547)
         0.03942723 = weight(abstract_txt:business in 4547) [ClassicSimilarity], result of:
           0.03942723 = score(doc=4547,freq=2.0), product of:
             0.11175742 = queryWeight, product of:
               2.0291164 = boost
               5.321862 = idf(docFreq=586, maxDocs=44218)
               0.010349177 = queryNorm
             0.35279295 = fieldWeight in 4547, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               5.321862 = idf(docFreq=586, maxDocs=44218)
               0.046875 = fieldNorm(doc=4547)
         0.40013978 = weight(abstract_txt:smes in 4547) [ClassicSimilarity], result of:
           0.40013978 = score(doc=4547,freq=1.0), product of:
             0.8754317 = queryWeight, product of:
               8.674976 = boost
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.010349177 = queryNorm
             0.4570771 = fieldWeight in 4547, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               9.7509775 = idf(docFreq=6, maxDocs=44218)
               0.046875 = fieldNorm(doc=4547)
       0.16 = coord(4/25)
   

5. Cronin, B.; Overfeldt, K.; Fouchereaux, K.; Manzvanzvike, T.; Cha, M.; Sona, E.: ¬The Internet and competitive intelligence : a survey of current practice (1994) 0.07

   0.06886045 = sum of:
     0.06886045 = product of:
       0.34430224 = sum of:
         0.071895145 = weight(abstract_txt:enterprises in 529) [ClassicSimilarity], result of:
           0.071895145 = score(doc=529,freq=1.0), product of:
             0.08283178 = queryWeight, product of:
               1.0085714 = boost
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.010349177 = queryNorm
             0.86796576 = fieldWeight in 529, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.935687 = idf(docFreq=42, maxDocs=44218)
               0.109375 = fieldNorm(doc=529)
         0.078557596 = weight(abstract_txt:exploratory in 529) [ClassicSimilarity], result of:
           0.078557596 = score(doc=529,freq=1.0), product of:
             0.11071319 = queryWeight, product of:
               1.6490083 = boost
               6.487401 = idf(docFreq=182, maxDocs=44218)
               0.010349177 = queryNorm
             0.7095595 = fieldWeight in 529, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.487401 = idf(docFreq=182, maxDocs=44218)
               0.109375 = fieldNorm(doc=529)
         0.07875682 = weight(abstract_txt:strategic in 529) [ClassicSimilarity], result of:
           0.07875682 = score(doc=529,freq=1.0), product of:
             0.1109003 = queryWeight, product of:
               1.650401 = boost
               6.4928803 = idf(docFreq=181, maxDocs=44218)
               0.010349177 = queryNorm
             0.71015877 = fieldWeight in 529, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               6.4928803 = idf(docFreq=181, maxDocs=44218)
               0.109375 = fieldNorm(doc=529)
         0.02309582 = weight(abstract_txt:study in 529) [ClassicSimilarity], result of:
           0.02309582 = score(doc=529,freq=1.0), product of:
             0.061674576 = queryWeight, product of:
               1.7405689 = boost
               3.423806 = idf(docFreq=3916, maxDocs=44218)
               0.010349177 = queryNorm
             0.3744788 = fieldWeight in 529, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.423806 = idf(docFreq=3916, maxDocs=44218)
               0.109375 = fieldNorm(doc=529)
         0.09199687 = weight(abstract_txt:business in 529) [ClassicSimilarity], result of:
           0.09199687 = score(doc=529,freq=2.0), product of:
             0.11175742 = queryWeight, product of:
               2.0291164 = boost
               5.321862 = idf(docFreq=586, maxDocs=44218)
               0.010349177 = queryNorm
             0.82318354 = fieldWeight in 529, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               5.321862 = idf(docFreq=586, maxDocs=44218)
               0.109375 = fieldNorm(doc=529)
       0.2 = coord(5/25)