Document (#23568)

Author

Schröter, F.
Meyer, U.

Title

Entwicklung sprachlicher Handlungskompetenz in Englisch mit Hilfe eines Multimedia-Sprachlernsystems

Source

Sprachtechnologie für eine dynamische Wirtschaft im Medienzeitalter - Language technologies for dynamic business in the age of the media - L'ingénierie linguistique au service de la dynamisation économique à l'ère du multimédia: Tagungsakten der XXVI. Jahrestagung der Internationalen Vereinigung Sprache und Wirtschaft e.V., 23.-25.11.2000, Fachhochschule Köln. Hrsg.: K.-D. Schmitz

Imprint

Wien : Termnet

Year

2000

Pages

S.171-178

Abstract

Firmen handeln zunehmend global. Daraus ergibt sich für die Mehrzahl der Mitarbeiter solcher Unternehmen die Notwendigkeit, die englische Sprache, die "lingua franca" der weltweiten Geschäftsbeziehungen, zu beherrschen, um sie wirkungsvoll einsetzen zu können - und dies auch unter interkulturellem Aspekt. Durch die Globalisierung ist es unmöglich geworden, ohne Fremdsprachenkenntnisse am freien Markt zu agieren." (Trends in der Personalentwicklung, PEF-Consulting, Wien) Das Erreichen interkultureller Handlungskompetenz in der Fremdsprache ist das Ziel des SprachIernsystems ,Sunpower - Communication Strategies in English for Business Purposes", das am Fachbereich Sprachen der Fachhochschule Köln entstanden und im Frühjahr dieses Jahres auf dem Markt erschienen ist. Das Lernsystem ist in Kooperation des Fachbereichs Sprachen der Fachhochschule Köln mit einer englischen Solarenergie-Firma, einer Management Consulting Agentur und der Sprachenabteilung einer Londoner Hochschule entstanden

Theme

Computerlinguistik
Multimedia
Computer Based Training

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