Document (#23732)

Author
Buchner, M.
Title
¬Die Machete im Dschungel : Persönliche Auskunftsdienste: "Hier werden Sie geholfen" - Ratgeber sind die neue Konkurrenz für Internet-Suchmaschinen
Source
Süddeutsche Zeitung Nr.xxx vom 21.3.2001, S. -
Year
2001
Series
SZ-Technik CeBIT
Abstract
Wer Verona Feldbuschs Kultspruch "Hier werden Sie geholfen" in die Internet Suchmaschine www.google.de eingibt, bekommt innerhalb von 1,69 Sekunden 1.800 Web-Seiten angezeigt, auf denen dieser populäre Satz steht - zu viel um den Überblick nicht zu verlieren. Das Dilemma von Suchmaschinen wird dabei offensichtlich: Ausgerechnet der Name des Werbesponsors, für den Verona ihr Sprüchlein aufsagen darf, ist unter den Verweisen nicht zu entdecken: Telegate AG. Dabei bietet der Münchner Telekom-Konkurrent mit dem Handelsgiganten Metro Holding und Ex-Postminister Christian Schwarz-Schilling als Kapitalgeber mehr als nur Auskunft über Telefonnummern: Anrufer können unter der Nummer 11880 zum Beispiel auch Adressen, Postleitzahlen, Börsenkurse, Konzerttermine oder Wetterprognosen erfragen. Dauert die Antwort länger als zwei Minuten - bis dahin sind 2,904 Mark fällig - verspricht Telegate kostenlose Offline-Recherche mit, Rückruf. Als Beispiel nennt die Telegate-Werbung die Suche nach der Adresse eines alten Schulfreunds, den man aus den Augen verloren hat. Quelle für solche Auskünfte ist das Internet. Neben Telegate entdecken jetzt auch andere Anbieter das Geschäft mit Ratsuchenden für alle Lebenslagen. Seit Januar 2001 sind zum Beispiel die Erfurter Talking.net AG und die Clarity AG (Bad Homburg) neu im Markt. - Internet für alle - Die Geschäftskonzepte dieser Unternehmen gründen auf zwei Überlegungen: Sie wollen den gewaltigen Informationspool Internet auch Leuten erschließen, denen aus der Zugang zum Internet bislang verwehrt ist. Etwa weil sie keinen Anschluss haben oder weil sie gerade unterwegs sind. Zum anderen wird das Internet durch die explosionsartig wachsende Informationsfülle zum Datendschungel, in dem sich normale Benutzer immer schwieriger zurechtfinden. Hier bieten Auskunftsdienste ihre Hilfe an.
Das allerdings zu höchst unterschiedlichen Preisen. So kassiert Talking.net 1,94 Mark pro Minute Auskunftszeit über das Festnetz, während Clarity für Handy-Dienste 3,63 Mark verlangt. Angesichts von gegenwärtig vier Milliarden Internet-Seiten mit einem Zuwachs von sieben Millionen Seiten pro Tag, so die Schätzung des Internet-Forschungsinstituts Cyveillance, sind Orientierungsprobleme im Netz vorprogrammiert. Suchmaschinen werfen auf Schlagworteingabe oft eine Unzahl von Verweisen aus - und lassen den Suchenden ratlos. - Exotische Fragen - Das stellten auch die Marktforscher Fittkau & Maaß bei einer Online-Umfrage fest: 57 Prozent der Internetsurfer finden es schwierig, Informationen aufzuspüren, 36 Prozent haben Probleme, vorhandene Seiten im World Wide Web zu finden und über ein Fünftel konnte nicht einmal bereits besuchte Websites wiederfinden. Dabei hat die Info-Sintflut erst begonnen. Die School of Information und Management Systems der University of California in Berkeley hat herausgefunden, dass allein 1999 1,5 Exabyte (1,5 Millionen Terabyte) neuer Daten erzeugt wurden - das sind 1.500.000.000.000.000 Bücher im Umfang von rund 300 Seiten. Derzeit taxieren die Autoren Hal Varian und Peter Lyman das Volumen aller weltweit verfügbaren Informationen auf zwölf Exabyte (= zwölf Millionen Terabyte), bis 2003 werden noch mehr Informationen erzeugt werden. Das bedeutet: In etwas mehr als zwei Jahren entstehen mehr Informationen als in den letzten 300 000 Jahren zusammen. Angesichts solcher Zahlen dürften Auskunftsdiensten goldene Zeiten bevorstehen. Vor allem wenn komplizierte Fragen zum Geschäftskonzept gehören, wie es bei der Talking.net AG der Fall ist. Der Service ist erreichbar unter der Nummer 11821 und nennt sich ausdrücklich "Alles-Auskunft".
Rund 270 so genannte Webguides versuchen im thüringischen Erfurt Antworten zu finden auf Fragen des Kalibers: Wie schief ist der schiefe Turm von Pisa? Wie viele McDonalds-Restaurants gibt es in Deutschland? Wo gibt es den billigsten DVD-Player in München? Die in Acht-Wochen-Kursen geschulten Ratgeber finden fast immer eine Antwort. Das jedenfalls versichert Unternehmenssprecher Tilman Kube. Grund: " 98 Prozent der Fragen lassen sich mit zwölf gängigen Suchmaschinen beantworten". "Und die beherrsehen unsere Webguides aus dem Effeff", ergänzt Talking.net-Vorstandsmitglied Klaus-Michael Erben, "das befähigt sie auch, den größten Teil der Fragen innerhalb von zwei Minuten zu beantworten. " Wofür dem Anrufer manchmal 3,88 Mark berechnet wird. Umfangreiche Recherchen kosten gesondert berechnet und schlagen mit 17,50 Mark für 15 Minuten zu Buche. Trotz exotischer Fragemöglichkeiten wollen indessen die allermeisten Anrufer ganz normale Dinge wissen, so Talking.net-Sprecher Kube: Telefonnummern, Adressen, Flugtermine und Zugfahrpläne. Derzeit noch bieten die Erfurter mit badischer Wurzel - Mitgesellschafter ist die Walter Marketing AG in Ettlingen bei Karlsruhe ihren Service nur via Telefon und dort vor allem über Festnetz an. Wer am Handy Auskunft bekommen will, muss sich zuvor registrieren lassen und Mitglied im Klub McTalk (Mindestumsatz fünf Mark pro Monat) werden und kann den mobilen sogar billiger als im Festnetz bekommen. Bereits im Juni 2001, so Kube, will Talking.net die Telefonauskunft um einen Online-Auskunftsdienst erweitern. Ratsuchende können dann während einer Online-Sitzung übers Internet Kontakt aufnehmen. Das technische Kabinettstückchen nennt sich CoBrowsing: Ein Internet-Pfadfinder ist am PC-Schirm zu sehen und über ein Mikrofon im PC oder Telefon zu sprechen. Der Clou: Er kann über das Netz Seiten von seinem auf den PC des Users überspielen, ihn so zu den gesuchten Informationen führen und ihm sogar beim Ausfüllen eines Formulars helfen. Oder übertragen ausgedrückt: Sexy Verona führt die Computermaus
Theme
Informationsdienstleistungen
Internet
Informationsmittel

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  3. Blittkowsky, R.: ¬Das World Wide Web gleicht einer Fliege : Studien versuchen zu erklären, warum Suchmaschinen nicht immer fündig werden (2001) 0.31
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  4. Lehmann, K.; Machill, M.; Sander-Beuermann, W.: Blackbox Suchmaschine : Politik für Neue Medien. Interview mit Marcel Machill und Wolfgang Sander-Beuermann (2005) 0.30
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  5. Jesdanun, A.: Streitbare Suchmaschine : Polar Rose ermöglicht Internet-Recherche mit Gesichtserkennung (2007) 0.28
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