Document (#23812)

Author
Binder, V.
Title
Content commerce
Source
Information Research & Content Management: Orientierung, Ordnung und Organisation im Wissensmarkt; 23. DGI-Online-Tagung der DGI und 53. Jahrestagung der Deutschen Gesellschaft für Informationswissenschaft und Informationspraxis e.V. DGI, Frankfurt am Main, 8.-10.5.2001. Proceedings. Hrsg.: R. Schmidt
Imprint
Frankfurt am Main : DGI
Year
2001
Pages
S.32-40
Series
Tagungen der Deutschen Gesellschaft für Informationswissenschaft und Informationspraxis; 4
Abstract
Content Commerce ist eine neue Dimension des eCommerce. Beim Content Commerce erfolgt eine Vermarktung von Online-Inhalten von Content-Anbietern wie Nachrichtenagenturen, Verlagen, TV-Sendern und Freelancern an Websitebetreiber. Content Broker wie 4Content bauen aus einer unabhängigen Position heraus Netzwerke mit Content-Anbietern und Content-Verwertern auf. Es erfolgt damit ein Handel mit der Ressource des Internets und gleichzeitig mit einem virtuellen Gut. Für Content-Anbieter bieten Content-Broker einen indirekten Vertrieb an, der ohne Investitionen oder Kosten zusätzliche Erlöse ermöglicht. Im Rahmen des Content Commerce werden Inhalte zweitverwertet. Diese so genannte Syndiaktion ermöglicht es Content-Anbietern ihre Inhalte mehrfach zu nutzen und somit besser zu refinanzieren. Für Freelancer bietet 4Content die Möglichkeit die Reichweite der Vertriebs deutlich zu erhöhen und sich national bzw. international zu präsentieren. Mit einer Teilnahme an der Plattform besteht die Möglichkeit an Ausschreibungen teilzunehmen und dadurch völlig neue Kundenkreise zu erschließen. Für Content-Verwerter bietet Content Commerce die Möglichkeit über einen Content Broker hochwertige und aktuelle Inhalte aus einer Hand zu kaufen und sie mit einer einheitlichen technischen Lösung zur Zielgruppe zu bringen. 4Content ermöglicht dies nicht nur für Internetauftritte, sondern auch für Intranets, Extranets oder auch WAP Services. Content-Verwerter haben damit die Möglichkeit aus einer Hand eine unabhängige Komplettlösung zu bekommen, die mit minimalen Transaktionskosten verbunden ist. Content Commerce stellt damit ein Paradebeispiel für die Vermarktung von Informationsdienstleistungen dar. Content Broker als unabhängig Intermediäre ermöglichen es, dieses Geschäft für beide Netzwerkseiten zu einem Erfolg werden zu lassen
Theme
Information Resources Management

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