Document (#25278)

Author
Wijngaert, L. van de
Title
¬A policy capturing study of media choice : the effect information of needs and user characteristics on media choices
Source
Exploring the contexts of information behaviour: Proceedings of the 2nd International Conference on Research in Information Needs, Seeking and Use in Different Contexts, 13-15 August 1998, Sheffield, UK. Ed. by D.K. Wilson u. D.K. Allen
Imprint
London : Taylor Graham Publ.
Year
1999
Pages
S.463-478
Abstract
Many technological trends underlie developments in Information and Communication Technology (ICT). These technological trends may explain the development of new possibilities, they do not explain the actual use of ICT. If one wants to explain the use of new technology a user perspective has to be maintained. A user perspective is not asking what users (can) do with new technology as the mere existence of technology does not explain its use. A true user perspective starts with user needs and desires and tries to find out how these needs and desires can be fulfilled. Note that (new) technology is only one of the options. This article aims at explaining the use of ICT from a user perspective. More specifically we will look which information needs can be fulfilled with what media. Not only technology developed from a suppliers perspective, also communication models that describe the process of communication are developed from a suppliers perspective: the research paradigm that has been used over a long period of time is that of a sender sending information via some means to a receiver. With the emergence of new media it is more advisable to look at the communication process from the perspective of a users' need for information and the consequences of that, rather then solely the message which is send (Van den Hooff 1993; Do, 1994).
Field
Kommunikationswissenschaften

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  5. MacFarlane, A.; Missaoui, S.; Makri, S.; Gutierrez Lopez, M.: Sender vs. recipient-orientated information systems revisited (2022) 0.16
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