Document (#25563)

Author

Florack, A.
Scarabis, M.

Title

Subtile Mächte : Psychologie der Werbung

Source

Gehirn und Geist: Das Magazin für Hirnforschung und Psychologie. 2002, H.1, S.26-35

Year

2002

Abstract

Immer wieder gehen wir ihr auf den Leim: der schönen Welt der Werbung. Was macht die "heimlichen Verführer" so erfolgreich und uns anfällig für sie?

Content

Enthält die B-13 Abbildung

Field

Kognitionswissenschaft
Psychologie

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