Document (#26385)

Author
Lackes, R.
Tillmanns, C.
Title
Data Mining für die Unternehmenspraxis : Entscheidungshilfen und Fallstudien mit führenden Softwarelösungen
Imprint
Berlin : Springer
Year
2006
Pages
300 S
Isbn
3-540-43390-2
Abstract
Das Buch richtet sich an Praktiker in Unternehmen, die sich mit der Analyse von großen Datenbeständen beschäftigen. Nach einem kurzen Theorieteil werden vier Fallstudien aus dem Customer Relationship Management eines Versandhändlers bearbeitet. Dabei wurden acht führende Softwarelösungen verwendet: der Intelligent Miner von IBM, der Enterprise Miner von SAS, Clementine von SPSS, Knowledge Studio von Angoss, der Delta Miner von Bissantz, der Business Miner von Business Object und die Data Engine von MIT. Im Rahmen der Fallstudien werden die Stärken und Schwächen der einzelnen Lösungen deutlich, und die methodisch-korrekte Vorgehensweise beim Data Mining wird aufgezeigt. Beides liefert wertvolle Entscheidungshilfen für die Auswahl von Standardsoftware zum Data Mining und für die praktische Datenanalyse.
Content
Modelle, Methoden und Werkzeuge: Ziele und Aufbau der Untersuchung.- Grundlagen.- Planung und Entscheidung mit Data-Mining-Unterstützung.- Methoden.- Funktionalität und Handling der Softwarelösungen. Fallstudien: Ausgangssituation und Datenbestand im Versandhandel.- Kundensegmentierung.- Erklärung regionaler Marketingerfolge zur Neukundengewinnung.Prognose des Customer Lifetime Values.- Selektion von Kunden für eine Direktmarketingaktion.- Welche Softwarelösung für welche Entscheidung?- Fazit und Marktentwicklungen.
Theme
Data Mining

Similar documents (content)

  1. Chamoni, P.; Gluchowski, P.: Business Information Warehouse : Perspektiven betrieblicher Informationsversorgung und Entscheidungsunterstützung auf der Basis von SAP-Systemen (2002) 0.10
    0.10027223 = sum of:
      0.10027223 = product of:
        0.6267015 = sum of:
          0.08119772 = weight(abstract_txt:customer in 2383) [ClassicSimilarity], result of:
            0.08119772 = score(doc=2383,freq=1.0), product of:
              0.1189569 = queryWeight, product of:
                1.0100327 = boost
                7.280864 = idf(docFreq=79, maxDocs=42740)
                0.016176008 = queryNorm
              0.68258095 = fieldWeight in 2383, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.280864 = idf(docFreq=79, maxDocs=42740)
                0.09375 = fieldNorm(doc=2383)
          0.10923483 = weight(abstract_txt:business in 2383) [ClassicSimilarity], result of:
            0.10923483 = score(doc=2383,freq=3.0), product of:
              0.12663996 = queryWeight, product of:
                1.4738082 = boost
                5.312005 = idf(docFreq=572, maxDocs=42740)
                0.016176008 = queryNorm
              0.8625621 = fieldWeight in 2383, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                5.312005 = idf(docFreq=572, maxDocs=42740)
                0.09375 = fieldNorm(doc=2383)
          0.03225953 = weight(abstract_txt:data in 2383) [ClassicSimilarity], result of:
            0.03225953 = score(doc=2383,freq=1.0), product of:
              0.10205144 = queryWeight, product of:
                1.8710274 = boost
                3.3718455 = idf(docFreq=3987, maxDocs=42740)
                0.016176008 = queryNorm
              0.31611052 = fieldWeight in 2383, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.3718455 = idf(docFreq=3987, maxDocs=42740)
                0.09375 = fieldNorm(doc=2383)
          0.4040094 = weight(abstract_txt:fallstudien in 2383) [ClassicSimilarity], result of:
            0.4040094 = score(doc=2383,freq=1.0), product of:
              0.50002897 = queryWeight, product of:
                3.5867307 = boost
                8.618368 = idf(docFreq=20, maxDocs=42740)
                0.016176008 = queryNorm
              0.807972 = fieldWeight in 2383, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.618368 = idf(docFreq=20, maxDocs=42740)
                0.09375 = fieldNorm(doc=2383)
        0.16 = coord(4/25)
    
  2. Wehrand, F.; Peitz, U.: Juristische Fachinformationsdienste auf CD-ROM an der FHVR Berlin : Bedeutung und Leitfäden für die Recherche (1996) 0.10
    0.09551319 = sum of:
      0.09551319 = product of:
        0.79594326 = sum of:
          0.10506943 = weight(abstract_txt:liefert in 174) [ClassicSimilarity], result of:
            0.10506943 = score(doc=174,freq=1.0), product of:
              0.11660545 = queryWeight, product of:
                7.2085433 = idf(docFreq=85, maxDocs=42740)
                0.016176008 = queryNorm
              0.9010679 = fieldWeight in 174, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.2085433 = idf(docFreq=85, maxDocs=42740)
                0.125 = fieldNorm(doc=174)
          0.19709852 = weight(abstract_txt:beides in 174) [ClassicSimilarity], result of:
            0.19709852 = score(doc=174,freq=1.0), product of:
              0.17736048 = queryWeight, product of:
                1.2333007 = boost
                8.890302 = idf(docFreq=15, maxDocs=42740)
                0.016176008 = queryNorm
              1.1112877 = fieldWeight in 174, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.890302 = idf(docFreq=15, maxDocs=42740)
                0.125 = fieldNorm(doc=174)
          0.49377534 = weight(abstract_txt:entscheidungshilfen in 174) [ClassicSimilarity], result of:
            0.49377534 = score(doc=174,freq=1.0), product of:
              0.41219008 = queryWeight, product of:
                2.6589143 = boost
                9.583449 = idf(docFreq=7, maxDocs=42740)
                0.016176008 = queryNorm
              1.1979312 = fieldWeight in 174, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.583449 = idf(docFreq=7, maxDocs=42740)
                0.125 = fieldNorm(doc=174)
        0.12 = coord(3/25)
    
  3. Begriffliche Wissensverarbeitung : Methoden und Anwendungen. Mit Beiträgen zahlreicher Fachwissenschaftler (2000) 0.07
    0.06630127 = sum of:
      0.06630127 = product of:
        0.5525106 = sum of:
          0.111168206 = weight(abstract_txt:richtet in 5194) [ClassicSimilarity], result of:
            0.111168206 = score(doc=5194,freq=1.0), product of:
              0.121075146 = queryWeight, product of:
                1.0189856 = boost
                7.3454022 = idf(docFreq=74, maxDocs=42740)
                0.016176008 = queryNorm
              0.9181753 = fieldWeight in 5194, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.3454022 = idf(docFreq=74, maxDocs=42740)
                0.125 = fieldNorm(doc=5194)
          0.1258532 = weight(abstract_txt:vorgehensweise in 5194) [ClassicSimilarity], result of:
            0.1258532 = score(doc=5194,freq=1.0), product of:
              0.13151565 = queryWeight, product of:
                1.0620117 = boost
                7.655557 = idf(docFreq=54, maxDocs=42740)
                0.016176008 = queryNorm
              0.95694464 = fieldWeight in 5194, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.655557 = idf(docFreq=54, maxDocs=42740)
                0.125 = fieldNorm(doc=5194)
          0.3154892 = weight(abstract_txt:datenanalyse in 5194) [ClassicSimilarity], result of:
            0.3154892 = score(doc=5194,freq=2.0), product of:
              0.19262572 = queryWeight, product of:
                1.2852799 = boost
                9.264996 = idf(docFreq=10, maxDocs=42740)
                0.016176008 = queryNorm
              1.6378353 = fieldWeight in 5194, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                9.264996 = idf(docFreq=10, maxDocs=42740)
                0.125 = fieldNorm(doc=5194)
        0.12 = coord(3/25)
    
  4. Analytische Informationssysteme : Data Warehouse, On-Line Analytical Processing, Data Mining (1998) 0.07
    0.06545944 = sum of:
      0.06545944 = product of:
        0.40912148 = sum of:
          0.09795937 = weight(abstract_txt:praktiker in 2381) [ClassicSimilarity], result of:
            0.09795937 = score(doc=2381,freq=1.0), product of:
              0.13481072 = queryWeight, product of:
                1.0752335 = boost
                7.7508674 = idf(docFreq=49, maxDocs=42740)
                0.016176008 = queryNorm
              0.7266438 = fieldWeight in 2381, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.7508674 = idf(docFreq=49, maxDocs=42740)
                0.09375 = fieldNorm(doc=2381)
          0.11457353 = weight(abstract_txt:wertvolle in 2381) [ClassicSimilarity], result of:
            0.11457353 = score(doc=2381,freq=1.0), product of:
              0.14965226 = queryWeight, product of:
                1.1328756 = boost
                8.166383 = idf(docFreq=32, maxDocs=42740)
                0.016176008 = queryNorm
              0.7655984 = fieldWeight in 2381, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.166383 = idf(docFreq=32, maxDocs=42740)
                0.09375 = fieldNorm(doc=2381)
          0.04562187 = weight(abstract_txt:data in 2381) [ClassicSimilarity], result of:
            0.04562187 = score(doc=2381,freq=2.0), product of:
              0.10205144 = queryWeight, product of:
                1.8710274 = boost
                3.3718455 = idf(docFreq=3987, maxDocs=42740)
                0.016176008 = queryNorm
              0.44704777 = fieldWeight in 2381, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.3718455 = idf(docFreq=3987, maxDocs=42740)
                0.09375 = fieldNorm(doc=2381)
          0.1509667 = weight(abstract_txt:mining in 2381) [ClassicSimilarity], result of:
            0.1509667 = score(doc=2381,freq=1.0), product of:
              0.25941095 = queryWeight, product of:
                2.583422 = boost
                6.2075696 = idf(docFreq=233, maxDocs=42740)
                0.016176008 = queryNorm
              0.58195966 = fieldWeight in 2381, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.2075696 = idf(docFreq=233, maxDocs=42740)
                0.09375 = fieldNorm(doc=2381)
        0.16 = coord(4/25)
    
  5. Analytische Informationssysteme : Data Warehouse, On-Line Analytical Processing, Data Mining (1999) 0.07
    0.06545944 = sum of:
      0.06545944 = product of:
        0.40912148 = sum of:
          0.09795937 = weight(abstract_txt:praktiker in 2382) [ClassicSimilarity], result of:
            0.09795937 = score(doc=2382,freq=1.0), product of:
              0.13481072 = queryWeight, product of:
                1.0752335 = boost
                7.7508674 = idf(docFreq=49, maxDocs=42740)
                0.016176008 = queryNorm
              0.7266438 = fieldWeight in 2382, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.7508674 = idf(docFreq=49, maxDocs=42740)
                0.09375 = fieldNorm(doc=2382)
          0.11457353 = weight(abstract_txt:wertvolle in 2382) [ClassicSimilarity], result of:
            0.11457353 = score(doc=2382,freq=1.0), product of:
              0.14965226 = queryWeight, product of:
                1.1328756 = boost
                8.166383 = idf(docFreq=32, maxDocs=42740)
                0.016176008 = queryNorm
              0.7655984 = fieldWeight in 2382, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.166383 = idf(docFreq=32, maxDocs=42740)
                0.09375 = fieldNorm(doc=2382)
          0.04562187 = weight(abstract_txt:data in 2382) [ClassicSimilarity], result of:
            0.04562187 = score(doc=2382,freq=2.0), product of:
              0.10205144 = queryWeight, product of:
                1.8710274 = boost
                3.3718455 = idf(docFreq=3987, maxDocs=42740)
                0.016176008 = queryNorm
              0.44704777 = fieldWeight in 2382, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.3718455 = idf(docFreq=3987, maxDocs=42740)
                0.09375 = fieldNorm(doc=2382)
          0.1509667 = weight(abstract_txt:mining in 2382) [ClassicSimilarity], result of:
            0.1509667 = score(doc=2382,freq=1.0), product of:
              0.25941095 = queryWeight, product of:
                2.583422 = boost
                6.2075696 = idf(docFreq=233, maxDocs=42740)
                0.016176008 = queryNorm
              0.58195966 = fieldWeight in 2382, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.2075696 = idf(docFreq=233, maxDocs=42740)
                0.09375 = fieldNorm(doc=2382)
        0.16 = coord(4/25)