Document (#26634)

Author
Neumann, H.
Title
Inszenierung und Metabotschaften eines periodisch getakteten Fernsehauftritts : Die Neujahrsansprachen der Bundeskanzler Helmut Kohl und Gerhard Schröder im Vergleich
Source
Information - Wissenschaft und Praxis. 54(2003) H.5, S.261-272
Year
2003
Abstract
Herstellen der gleichen Wellenlänge zwischen Sender und Empfänger entscheidet über den kommunikativen Erfolg -gerade auch im politischen Bereich. Unter politikwissenschaftlicher als auch unter kommunikationswissenschaftlicher Fragestellung werden in der vorliegenden Arbeit acht Neujahrsansprachen von 1994 bis 2001 der Bundeskanzler Helmut Kohl und Gerhard Schröder einer systematischen Analyse unterzogen. Es findet eine Untersuchung der Sach- und Beziehungsebene statt. Verbale und visuelle Rhetorik beider Bundeskanzler werden miteinander verglichen und decodiert. Die Arbeit gibt zum einen Aufschluss über die Metabotschaften und das Corporate Design beider Bundeskanzler und diskutiert zum anderen Vor- und Nachteile der Kommunikationsstrategien zweier Kommunikationstypen, die unterschiedlicher nicht sein können.
Theme
Computerlinguistik

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