Document (#26993)

Author
Auletta, K
Title
Googled : the end of the world as we know it
Imprint
New York : Penguin Press
Year
2009
Pages
XIV, 384 S
Isbn
978-1-59420235-3
Abstract
There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined. On one level Auletta uses Google as a stand-in for the digital revolution as a whole - and goes inside Google's closed door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In "Googled", the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine. "Googled" is candid, objective and authoritative - based on extensive research including in-house at Google HQ. Crucially, it's not just a history or reportage: it's forward-looking. This book is ahead of the curve and, unlike any other Google books, which tend to have been near-histories, somewhat starstruck, to be now out of date or which fail to look at the full synthesis of business and technology.
Content
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
Footnote
Rez. in: Frankfurter Rundschau. Nr.287 vom 10.12.2009, S.34-35 u.d.T.: Baker, N.: Seelenverkäufer oder Helden?: Ken Aulettas Buch über die weltbeherrschende Suchmaschine Google.
Theme
Suchmaschinen
Object
Google
LCSH
Google (Firm)
Internet industry / United States
Web search engines / United States / History
Internet searching
DDC
338.7/6102504 / dc22
LCC
HD9696.8.U64 G6623 2009

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