Document (#27922)

Author

Grudowski, S.

Title

Innerbetriebliches Informationsmarketing

Source

Grundlagen der praktischen Information und Dokumentation. 5., völlig neu gefaßte Ausgabe. 2 Bde. Hrsg. von R. Kuhlen, Th. Seeger u. D. Strauch. Begründet von Klaus Laisiepen, Ernst Lutterbeck, Karl-Heinrich Meyer-Uhlenried. Bd.1: Handbuch zur Einführung in die Informationswissenschaft und -praxis

Imprint

München : Saur

Year

2004

Pages

S.303-313

Abstract

Die Marketingplanung innerbetrieblicher IuD-Abteilungen konkretisiert sich in folgenden vier Schritten: - Informationsproduktplanung, - Informationspreisplanung, - Informationsdistributionsplanung und - Kommunikationsplanung.

Theme

Information Resources Management
Informationsdienstleistungen

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