Document (#28229)

Title

Kostenlos surfen mit Google : Spekulationen über W-LAN-Netz in den USA

Source

Chip. 2005, H.10, S.30

Year

2005

Series

Chip aktuell

Content

"Will Google Amerika mit einem Netz aus W-LAN-Notspots überziehen und auf diesem Weg zu einem eigenständigem InternetService-Provider (ISP) werden? Diese schon länger kolportierte Spekulation meint das US-amerikanische Wirtschafts-Magazin "Business 2.0" nun belegen zu können: Google kaufe seit einem Jahr in aller Ruhe brachliegende Übertragungskabel von anderen Zugangs-Anbietern. Sobald die Infrastruktur stehe, so das Gerücht, werde Google in Großstädten flächendeckend einen Internet-Zugang via Funk anbieten. Das Magazin hat das Angebot GoogIeNET getauft. Ortsbezogene Werbung Der eigentliche Clou am möglichen GoogIeNET: Es könnte kostenlos nutzbar sein - oder zumindest nur ein symbolisches Eintrittsgeld zum Internet verlangen. Google wird nämlichbeim Funk-Surfen wahrscheinlich Werbung einblenden, die auf den Aufenthaltsort des Users abgestimmt ist. Würde jemand in einem Einkaufszentrum den Service nutzen, so der Gedanke, erhielte er in den Google-Ads Hinweise zu den Sonderangeboten der einzelnen Läden. Die Technik im Hintergrund soll dabei Feeva, eine auf Notspots spezialisierte Firma aus San Francisco liefern. Eine Partnerschaft zwischen der Suchmaschine und Feeva existiert schon. In San Francisco schalteten die Funkspezialisten einen kostenlosen Hotspot in einem Shopping-Bezirk - und der wird von Google gesponsert. Die gekauften Übertragungskabel wären für Google auch in anderer Hinsicht hilfreich: Die Suchmaschine müsste Service Provider nicht mehr für den verursachten Traffic bezahlen, sondern könnte die Daten über die eigenen Leitungen versenden."

Theme

Datenfernübertragung

Object

Google

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