Document (#28499)

Author
Schilp, H.
Title
Content-Broking : Handel mit digitalen Inhalten
Source
¬Die Google-Gesellschaft: Vom digitalen Wandel des Wissens. Hrsg.: K. Lehmann, M. Schetsche
Imprint
Transcript-Verlag : Bielefeld
Year
2005
Pages
S.197-201
Abstract
Internet ist Content; und Content war zu Beginn des Internet alles, was sich durch die enge Telefonleitung zum Kunden transportieren ließ - also Texte und kleine Bilder. Mehr war der analogen Datentechnik damals nicht zuzumuten. Erst ISDN machte mit bis zu 128 Kilobit/Sekunde (kbps) Tempo, war aber recht teuer. Wer für die freie Fahrt auf der Datenautobahn beide ISDN-Leitungen aktivierte, produzierte doppelte Online-Kosten. Trotzdem galt das World Wide Web als digitales Schlaraffenland. Bis auf einige Profi-Datenbanken waren die Inhalte kostenlos. Wie aber lassen sich Inhalte im Internet versilbern? Die Frage, wie Content-Broking - also die Vermittlung von Inhalten - erfolgreich funktioniert, bewegt Marketingprofis seitdem das World Wide Web existiert. Zunächst ging es aber um Präsenz im Internet: Marktanteile und Kundenbindung waren die beherrschenden Themen, weniger der ökonomische Erfolg. Am 25. Oktober 1994 präsentierte sich Der Spiegel als erstes Nachrichtenmagazin weltweit online - einen Tag vor dem amerikanischen Time Magazine - und eröffnete das Wettrennen.
Theme
Internet
Information Resources Management
Field
Kommunikationswissenschaften

Similar documents (content)

  1. Binder, V.: Content commerce (2001) 0.10 
    0.10330945 = sum of:
  0.10330945 = product of:
    0.51654726 = sum of:
      0.10360814 = weight(abstract_txt:handel in 5811) [ClassicSimilarity], result of:
        0.10360814 = score(doc=5811,freq=1.0), product of:
          0.18702517 = queryWeight, product of:
            1.0404799 = boost
            8.863674 = idf(docFreq=16, maxDocs=44218)
            0.020279283 = queryNorm
          0.55397964 = fieldWeight in 5811, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            8.863674 = idf(docFreq=16, maxDocs=44218)
            0.0625 = fieldNorm(doc=5811)
      0.02011484 = weight(abstract_txt:sich in 5811) [ClassicSimilarity], result of:
        0.02011484 = score(doc=5811,freq=1.0), product of:
          0.09043897 = queryWeight, product of:
            1.2532048 = boost
            3.5586145 = idf(docFreq=3422, maxDocs=44218)
            0.020279283 = queryNorm
          0.2224134 = fieldWeight in 5811, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            3.5586145 = idf(docFreq=3422, maxDocs=44218)
            0.0625 = fieldNorm(doc=5811)
      0.11626309 = weight(abstract_txt:inhalte in 5811) [ClassicSimilarity], result of:
        0.11626309 = score(doc=5811,freq=3.0), product of:
          0.17642832 = queryWeight, product of:
            1.4291664 = boost
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.020279283 = queryNorm
          0.65898204 = fieldWeight in 5811, product of:
            1.7320508 = tf(freq=3.0), with freq of:
              3.0 = termFreq=3.0
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.0625 = fieldNorm(doc=5811)
      0.102711774 = weight(abstract_txt:inhalten in 5811) [ClassicSimilarity], result of:
        0.102711774 = score(doc=5811,freq=1.0), product of:
          0.2342759 = queryWeight, product of:
            1.6468819 = boost
            7.014756 = idf(docFreq=107, maxDocs=44218)
            0.020279283 = queryNorm
          0.43842226 = fieldWeight in 5811, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            7.014756 = idf(docFreq=107, maxDocs=44218)
            0.0625 = fieldNorm(doc=5811)
      0.17384945 = weight(abstract_txt:content in 5811) [ClassicSimilarity], result of:
        0.17384945 = score(doc=5811,freq=16.0), product of:
          0.16636668 = queryWeight, product of:
            1.962668 = boost
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.020279283 = queryNorm
          1.0449775 = fieldWeight in 5811, product of:
            4.0 = tf(freq=16.0), with freq of:
              16.0 = termFreq=16.0
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.0625 = fieldNorm(doc=5811)
    0.2 = coord(5/25)
  2. Hess, T.; Anding, M.: Content syndication : Konzept und erste praktische Erfahrungen (2001) 0.10 
    0.10253044 = sum of:
  0.10253044 = product of:
    0.42721018 = sum of:
      0.06125805 = weight(abstract_txt:erstes in 5810) [ClassicSimilarity], result of:
        0.06125805 = score(doc=5810,freq=1.0), product of:
          0.18022965 = queryWeight, product of:
            1.0214021 = boost
            8.701155 = idf(docFreq=19, maxDocs=44218)
            0.020279283 = queryNorm
          0.33988887 = fieldWeight in 5810, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            8.701155 = idf(docFreq=19, maxDocs=44218)
            0.0390625 = fieldNorm(doc=5810)
      0.028111344 = weight(abstract_txt:sich in 5810) [ClassicSimilarity], result of:
        0.028111344 = score(doc=5810,freq=5.0), product of:
          0.09043897 = queryWeight, product of:
            1.2532048 = boost
            3.5586145 = idf(docFreq=3422, maxDocs=44218)
            0.020279283 = queryNorm
          0.3108322 = fieldWeight in 5810, product of:
            2.236068 = tf(freq=5.0), with freq of:
              5.0 = termFreq=5.0
            3.5586145 = idf(docFreq=3422, maxDocs=44218)
            0.0390625 = fieldNorm(doc=5810)
      0.08390566 = weight(abstract_txt:inhalte in 5810) [ClassicSimilarity], result of:
        0.08390566 = score(doc=5810,freq=4.0), product of:
          0.17642832 = queryWeight, product of:
            1.4291664 = boost
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.020279283 = queryNorm
          0.47557932 = fieldWeight in 5810, product of:
            2.0 = tf(freq=4.0), with freq of:
              4.0 = termFreq=4.0
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.0390625 = fieldNorm(doc=5810)
      0.05367628 = weight(abstract_txt:aber in 5810) [ClassicSimilarity], result of:
        0.05367628 = score(doc=5810,freq=4.0), product of:
          0.149943 = queryWeight, product of:
            1.6136427 = boost
            4.5821176 = idf(docFreq=1229, maxDocs=44218)
            0.020279283 = queryNorm
          0.35797793 = fieldWeight in 5810, product of:
            2.0 = tf(freq=4.0), with freq of:
              4.0 = termFreq=4.0
            4.5821176 = idf(docFreq=1229, maxDocs=44218)
            0.0390625 = fieldNorm(doc=5810)
      0.12838972 = weight(abstract_txt:inhalten in 5810) [ClassicSimilarity], result of:
        0.12838972 = score(doc=5810,freq=4.0), product of:
          0.2342759 = queryWeight, product of:
            1.6468819 = boost
            7.014756 = idf(docFreq=107, maxDocs=44218)
            0.020279283 = queryNorm
          0.5480278 = fieldWeight in 5810, product of:
            2.0 = tf(freq=4.0), with freq of:
              4.0 = termFreq=4.0
            7.014756 = idf(docFreq=107, maxDocs=44218)
            0.0390625 = fieldNorm(doc=5810)
      0.07186913 = weight(abstract_txt:content in 5810) [ClassicSimilarity], result of:
        0.07186913 = score(doc=5810,freq=7.0), product of:
          0.16636668 = queryWeight, product of:
            1.962668 = boost
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.020279283 = queryNorm
          0.4319923 = fieldWeight in 5810, product of:
            2.6457512 = tf(freq=7.0), with freq of:
              7.0 = termFreq=7.0
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.0390625 = fieldNorm(doc=5810)
    0.24 = coord(6/25)
  3. Firnkes, M.: ¬Das gekaufte Web : wie wir online manipuliert werden (2015) 0.09 
    0.08706146 = sum of:
  0.08706146 = product of:
    0.36275607 = sum of:
      0.032369222 = weight(abstract_txt:world in 2117) [ClassicSimilarity], result of:
        0.032369222 = score(doc=2117,freq=1.0), product of:
          0.09349657 = queryWeight, product of:
            1.0403907 = boost
            4.4314575 = idf(docFreq=1429, maxDocs=44218)
            0.020279283 = queryNorm
          0.34620762 = fieldWeight in 2117, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.4314575 = idf(docFreq=1429, maxDocs=44218)
            0.078125 = fieldNorm(doc=2117)
      0.042970542 = weight(abstract_txt:wide in 2117) [ClassicSimilarity], result of:
        0.042970542 = score(doc=2117,freq=1.0), product of:
          0.11293313 = queryWeight, product of:
            1.1434293 = boost
            4.870342 = idf(docFreq=921, maxDocs=44218)
            0.020279283 = queryNorm
          0.38049546 = fieldWeight in 2117, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.870342 = idf(docFreq=921, maxDocs=44218)
            0.078125 = fieldNorm(doc=2117)
      0.11866052 = weight(abstract_txt:inhalte in 2117) [ClassicSimilarity], result of:
        0.11866052 = score(doc=2117,freq=2.0), product of:
          0.17642832 = queryWeight, product of:
            1.4291664 = boost
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.020279283 = queryNorm
          0.6725707 = fieldWeight in 2117, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.078125 = fieldNorm(doc=2117)
      0.07590973 = weight(abstract_txt:aber in 2117) [ClassicSimilarity], result of:
        0.07590973 = score(doc=2117,freq=2.0), product of:
          0.149943 = queryWeight, product of:
            1.6136427 = boost
            4.5821176 = idf(docFreq=1229, maxDocs=44218)
            0.020279283 = queryNorm
          0.50625724 = fieldWeight in 2117, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            4.5821176 = idf(docFreq=1229, maxDocs=44218)
            0.078125 = fieldNorm(doc=2117)
      0.038518097 = weight(abstract_txt:internet in 2117) [ClassicSimilarity], result of:
        0.038518097 = score(doc=2117,freq=1.0), product of:
          0.13227995 = queryWeight, product of:
            1.7500911 = boost
            3.7271836 = idf(docFreq=2891, maxDocs=44218)
            0.020279283 = queryNorm
          0.2911862 = fieldWeight in 2117, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            3.7271836 = idf(docFreq=2891, maxDocs=44218)
            0.078125 = fieldNorm(doc=2117)
      0.054327954 = weight(abstract_txt:content in 2117) [ClassicSimilarity], result of:
        0.054327954 = score(doc=2117,freq=1.0), product of:
          0.16636668 = queryWeight, product of:
            1.962668 = boost
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.020279283 = queryNorm
          0.3265555 = fieldWeight in 2117, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.078125 = fieldNorm(doc=2117)
    0.24 = coord(6/25)
  4. Gams, E.; Mitterdorfer, D.: Semantische Content Management Systeme (2009) 0.08 
    0.07925821 = sum of:
  0.07925821 = product of:
    0.39629105 = sum of:
      0.032369222 = weight(abstract_txt:world in 4865) [ClassicSimilarity], result of:
        0.032369222 = score(doc=4865,freq=1.0), product of:
          0.09349657 = queryWeight, product of:
            1.0403907 = boost
            4.4314575 = idf(docFreq=1429, maxDocs=44218)
            0.020279283 = queryNorm
          0.34620762 = fieldWeight in 4865, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.4314575 = idf(docFreq=1429, maxDocs=44218)
            0.078125 = fieldNorm(doc=4865)
      0.042970542 = weight(abstract_txt:wide in 4865) [ClassicSimilarity], result of:
        0.042970542 = score(doc=4865,freq=1.0), product of:
          0.11293313 = queryWeight, product of:
            1.1434293 = boost
            4.870342 = idf(docFreq=921, maxDocs=44218)
            0.020279283 = queryNorm
          0.38049546 = fieldWeight in 4865, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.870342 = idf(docFreq=921, maxDocs=44218)
            0.078125 = fieldNorm(doc=4865)
      0.08390566 = weight(abstract_txt:inhalte in 4865) [ClassicSimilarity], result of:
        0.08390566 = score(doc=4865,freq=1.0), product of:
          0.17642832 = queryWeight, product of:
            1.4291664 = boost
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.020279283 = queryNorm
          0.47557932 = fieldWeight in 4865, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.078125 = fieldNorm(doc=4865)
      0.12838972 = weight(abstract_txt:inhalten in 4865) [ClassicSimilarity], result of:
        0.12838972 = score(doc=4865,freq=1.0), product of:
          0.2342759 = queryWeight, product of:
            1.6468819 = boost
            7.014756 = idf(docFreq=107, maxDocs=44218)
            0.020279283 = queryNorm
          0.5480278 = fieldWeight in 4865, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            7.014756 = idf(docFreq=107, maxDocs=44218)
            0.078125 = fieldNorm(doc=4865)
      0.10865591 = weight(abstract_txt:content in 4865) [ClassicSimilarity], result of:
        0.10865591 = score(doc=4865,freq=4.0), product of:
          0.16636668 = queryWeight, product of:
            1.962668 = boost
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.020279283 = queryNorm
          0.653111 = fieldWeight in 4865, product of:
            2.0 = tf(freq=4.0), with freq of:
              4.0 = termFreq=4.0
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.078125 = fieldNorm(doc=4865)
    0.2 = coord(5/25)
  5. Boss, C.: Konzeption und Aufbereitung kuratierter Twitter-Listen als Recherchewerkzeug (2017) 0.08 
    0.07852186 = sum of:
  0.07852186 = product of:
    0.32717443 = sum of:
      0.02589538 = weight(abstract_txt:world in 3724) [ClassicSimilarity], result of:
        0.02589538 = score(doc=3724,freq=1.0), product of:
          0.09349657 = queryWeight, product of:
            1.0403907 = boost
            4.4314575 = idf(docFreq=1429, maxDocs=44218)
            0.020279283 = queryNorm
          0.2769661 = fieldWeight in 3724, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.4314575 = idf(docFreq=1429, maxDocs=44218)
            0.0625 = fieldNorm(doc=3724)
      0.034376435 = weight(abstract_txt:wide in 3724) [ClassicSimilarity], result of:
        0.034376435 = score(doc=3724,freq=1.0), product of:
          0.11293313 = queryWeight, product of:
            1.1434293 = boost
            4.870342 = idf(docFreq=921, maxDocs=44218)
            0.020279283 = queryNorm
          0.30439636 = fieldWeight in 3724, product of:
            1.0 = tf(freq=1.0), with freq of:
              1.0 = termFreq=1.0
            4.870342 = idf(docFreq=921, maxDocs=44218)
            0.0625 = fieldNorm(doc=3724)
      0.028446678 = weight(abstract_txt:sich in 3724) [ClassicSimilarity], result of:
        0.028446678 = score(doc=3724,freq=2.0), product of:
          0.09043897 = queryWeight, product of:
            1.2532048 = boost
            3.5586145 = idf(docFreq=3422, maxDocs=44218)
            0.020279283 = queryNorm
          0.31454006 = fieldWeight in 3724, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            3.5586145 = idf(docFreq=3422, maxDocs=44218)
            0.0625 = fieldNorm(doc=3724)
      0.11626309 = weight(abstract_txt:inhalte in 3724) [ClassicSimilarity], result of:
        0.11626309 = score(doc=3724,freq=3.0), product of:
          0.17642832 = queryWeight, product of:
            1.4291664 = boost
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.020279283 = queryNorm
          0.65898204 = fieldWeight in 3724, product of:
            1.7320508 = tf(freq=3.0), with freq of:
              3.0 = termFreq=3.0
            6.087415 = idf(docFreq=272, maxDocs=44218)
            0.0625 = fieldNorm(doc=3724)
      0.06072778 = weight(abstract_txt:aber in 3724) [ClassicSimilarity], result of:
        0.06072778 = score(doc=3724,freq=2.0), product of:
          0.149943 = queryWeight, product of:
            1.6136427 = boost
            4.5821176 = idf(docFreq=1229, maxDocs=44218)
            0.020279283 = queryNorm
          0.40500578 = fieldWeight in 3724, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            4.5821176 = idf(docFreq=1229, maxDocs=44218)
            0.0625 = fieldNorm(doc=3724)
      0.06146506 = weight(abstract_txt:content in 3724) [ClassicSimilarity], result of:
        0.06146506 = score(doc=3724,freq=2.0), product of:
          0.16636668 = queryWeight, product of:
            1.962668 = boost
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.020279283 = queryNorm
          0.36945534 = fieldWeight in 3724, product of:
            1.4142135 = tf(freq=2.0), with freq of:
              2.0 = termFreq=2.0
            4.17991 = idf(docFreq=1838, maxDocs=44218)
            0.0625 = fieldNorm(doc=3724)
    0.24 = coord(6/25)