Document (#31162)

Author
Alby, T.
Karzauninkat, S.
Title
Suchmaschinenoptimierung : professionelles Website-Marketing für besseres Ranking ; [berücksichtigt Google Analytics]
Issue
2., aktualisierte Aufl.
Imprint
München : Hanser
Year
2007
Pages
XIV, 279 S
Isbn
3-446-41027-9
Abstract
Mit Suchmaschinenoptimierung. Professionelles Website-Marketing für besseres Ranking liefern Stefan Karzauninkat und Tom Alby einen sauberen Überblick über Grundlagen, Gründe, Maßnahmen und Zielsetzungen von suchmaschinenoptierten Websites. Essentielles Internet-Wissen auf dem aktuellen Stand. Karzauninkat und Alby widmen ihr Buch Entscheidern, Konzeptionern, Designern und Webmastern, die ihre Website, ob neu oder alt, im Gesamtzusammenhang des Internet sehen und verstehen wollen. Suchmaschinen sind und waren dabei schon immer ein wesentlicher Faktor, denn sie sind die Instanz, die eine Website und deren Informationen findet, wenn sie gesucht wird. Die Sucharbeit der Maschinen kann man ignorieren, behindern oder unterstützen -- wenn man weiß wie. Karzauninkat und Alby haben ihr Wissen praktisch erworben. Vor allem Karzauninkat kann zahlreiche Internetprojekt vorweisen, zu denen auch die bekannte und viel besuchte Suchmaschinen-Website www.suchfibel.de gehört. Ziel der beiden Autoren ist es, ein allgemeines Verständnis für die Such- und Gefundenwelt des Internet und dauerhafte und anhaltende Maßnahmen für die gefunden-werden-Bilanz sowie die Platzierung innerhalb der Liste der gefundenen Suchergebnisse zu vermitteln. Überzeugen, erklären und zeigen lautet die Devise: Am Anfang steht eine Einführung mit dem Titel "Wozu das Ganze". Argumentationsstoff und Fakten für den folgenden Aufwand. Darauf folgt die Website-Optimierung als Teil der Unternehmenskommunikation und dieses Kapitel zeigt auch einen Fokus der beiden: Verkaufen. Nun gut, welcher Zweck auch immer, die Mittel sind immer die gleichen. Als nächstes stellen sie Suchmaschinen und ihre Funktionsweise vor, bevor sie sich dann dem Kern ihres Buches widmen: die Optimierung zur Positionsverbesserung. Hier entschlüsseln sie die Bedeutung von Inhalt, erklären kurz die technischen Belange und zeigen wo es Probleme und Widerstände geben kann. Auch professionelle Dienstleister für die Website-Optimierung nehmen sie unter die Lupe. Zuletzt dann Suchmaschinenmarketing, laufende Maßnahmen zur Erfolgskontrolle und dann noch sechs kurze Fallbeispiele. Ebenso bieten sie ein Glossar und einen Anhang mit Server-Response-Codes, Agents und Meta-Tags sowie weiterführende Literatur und Weblinks. Übrigens steht den Druck-Käufern das gesamte Buch auch als eBook zur Verfügung! Suchmaschinenoptimierung ist ein guter, locker geschriebener und leicht zu lesender, vor allem aktueller Überblick mit einem Gespür für die Fragen und Bedürfnisse der Zielgruppe von Entscheider bis Webmaster. Wer Suchmaschinen-Verständnis ohne technische Überlastung sucht, liest hier zufrieden.
Theme
Suchmaschinen
Object
Google Analytics
RSWK
World Wide Web / Suchmaschine
Suchmaschine / Web Site / Ranking
Internet / Online-Recherche / Suchmaschine (GBV)
BK
54.65 Webentwicklung
06.74 Informationssysteme
DDC
004
650
RVK
ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein
QP 650 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Aufbauelemente des Unternehmens / Absatz / Werbung und Public Relations / Datenverarbeitung im Marketing
ST 205

Similar documents (author)

  1. Karzauninkat, S.: ¬Die Suchfibel : Wie findet man Informationen im Internet? (1998) 6.16
    6.157975 = sum of:
      6.157975 = weight(author_txt:karzauninkat in 5306) [ClassicSimilarity], result of:
        6.157975 = fieldWeight in 5306, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.85276 = idf(docFreq=5, maxDocs=41962)
          0.625 = fieldNorm(doc=5306)
    
  2. Karzauninkat, S.: Inflation der Metasucher (1999) 6.16
    6.157975 = sum of:
      6.157975 = weight(author_txt:karzauninkat in 5548) [ClassicSimilarity], result of:
        6.157975 = fieldWeight in 5548, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.85276 = idf(docFreq=5, maxDocs=41962)
          0.625 = fieldNorm(doc=5548)
    
  3. Karzauninkat, S.: Zielfahndung : Suchmaschinen, Kataloge, Spezialisten und kommerzielle Datenbanken richtig einsetzen (1999) 6.16
    6.157975 = sum of:
      6.157975 = weight(author_txt:karzauninkat in 5549) [ClassicSimilarity], result of:
        6.157975 = fieldWeight in 5549, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.85276 = idf(docFreq=5, maxDocs=41962)
          0.625 = fieldNorm(doc=5549)
    
  4. Karzauninkat, S.: ¬Die Suchmaschinenlandschaft 2003 : Wirtschaftliche und technische Entwicklungen (2004) 6.16
    6.157975 = sum of:
      6.157975 = weight(author_txt:karzauninkat in 2993) [ClassicSimilarity], result of:
        6.157975 = fieldWeight in 2993, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.85276 = idf(docFreq=5, maxDocs=41962)
          0.625 = fieldNorm(doc=2993)
    

Similar documents (content)

  1. Ulbrich, D.: Suchmaschinenoptimierung für öffentliche Bibliotheken am Beispiel von Google (2016) 0.61
    0.6098493 = sum of:
      0.6098493 = product of:
        1.905779 = sum of:
          0.032336872 = weight(abstract_txt:sind in 181) [ClassicSimilarity], result of:
            0.032336872 = score(doc=181,freq=1.0), product of:
              0.07482016 = queryWeight, product of:
                1.0967752 = boost
                3.951494 = idf(docFreq=2192, maxDocs=41962)
                0.017263932 = queryNorm
              0.43219465 = fieldWeight in 181, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.951494 = idf(docFreq=2192, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
          0.10262664 = weight(abstract_txt:verständnis in 181) [ClassicSimilarity], result of:
            0.10262664 = score(doc=181,freq=1.0), product of:
              0.141155 = queryWeight, product of:
                1.2300161 = boost
                6.6473074 = idf(docFreq=147, maxDocs=41962)
                0.017263932 = queryNorm
              0.72704923 = fieldWeight in 181, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.6473074 = idf(docFreq=147, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
          0.2615284 = weight(abstract_txt:besseres in 181) [ClassicSimilarity], result of:
            0.2615284 = score(doc=181,freq=1.0), product of:
              0.2633513 = queryWeight, product of:
                1.6800816 = boost
                9.079571 = idf(docFreq=12, maxDocs=41962)
                0.017263932 = queryNorm
              0.99307805 = fieldWeight in 181, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.079571 = idf(docFreq=12, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
          0.20729223 = weight(abstract_txt:optimierung in 181) [ClassicSimilarity], result of:
            0.20729223 = score(doc=181,freq=1.0), product of:
              0.25819153 = queryWeight, product of:
                2.037414 = boost
                7.3404546 = idf(docFreq=73, maxDocs=41962)
                0.017263932 = queryNorm
              0.8028622 = fieldWeight in 181, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.3404546 = idf(docFreq=73, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
          0.22409372 = weight(abstract_txt:maßnahmen in 181) [ClassicSimilarity], result of:
            0.22409372 = score(doc=181,freq=1.0), product of:
              0.27196088 = queryWeight, product of:
                2.091036 = boost
                7.5336456 = idf(docFreq=60, maxDocs=41962)
                0.017263932 = queryNorm
              0.8239925 = fieldWeight in 181, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.5336456 = idf(docFreq=60, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
          0.14178893 = weight(abstract_txt:suchmaschinen in 181) [ClassicSimilarity], result of:
            0.14178893 = score(doc=181,freq=1.0), product of:
              0.2206113 = queryWeight, product of:
                2.174661 = boost
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.017263932 = queryNorm
              0.64270926 = fieldWeight in 181, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
          0.6042818 = weight(abstract_txt:suchmaschinenoptimierung in 181) [ClassicSimilarity], result of:
            0.6042818 = score(doc=181,freq=2.0), product of:
              0.41818616 = queryWeight, product of:
                2.592944 = boost
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.017263932 = queryNorm
              1.4450067 = fieldWeight in 181, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
          0.33183038 = weight(abstract_txt:website in 181) [ClassicSimilarity], result of:
            0.33183038 = score(doc=181,freq=1.0), product of:
              0.46862236 = queryWeight, product of:
                4.192839 = boost
                6.4740357 = idf(docFreq=175, maxDocs=41962)
                0.017263932 = queryNorm
              0.70809764 = fieldWeight in 181, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.4740357 = idf(docFreq=175, maxDocs=41962)
                0.109375 = fieldNorm(doc=181)
        0.32 = coord(8/25)
    
  2. Hassler, M.: Web analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren ; Besucherverhalten verstehen und auswerten ; Website-Ziele definieren, Webauftritt optimieren und den Erfolg steigern] (2009) 0.33
    0.33324206 = sum of:
      0.33324206 = product of:
        1.0413815 = sum of:
          0.047759335 = weight(abstract_txt:buch in 587) [ClassicSimilarity], result of:
            0.047759335 = score(doc=587,freq=3.0), product of:
              0.0932985 = queryWeight, product of:
                5.404244 = idf(docFreq=512, maxDocs=41962)
                0.017263932 = queryNorm
              0.5118982 = fieldWeight in 587, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                5.404244 = idf(docFreq=512, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
          0.029513985 = weight(abstract_txt:einen in 587) [ClassicSimilarity], result of:
            0.029513985 = score(doc=587,freq=2.0), product of:
              0.08869828 = queryWeight, product of:
                1.1941693 = boost
                4.302388 = idf(docFreq=1543, maxDocs=41962)
                0.017263932 = queryNorm
              0.33274585 = fieldWeight in 587, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.302388 = idf(docFreq=1543, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
          0.05131332 = weight(abstract_txt:verständnis in 587) [ClassicSimilarity], result of:
            0.05131332 = score(doc=587,freq=1.0), product of:
              0.141155 = queryWeight, product of:
                1.2300161 = boost
                6.6473074 = idf(docFreq=147, maxDocs=41962)
                0.017263932 = queryNorm
              0.36352462 = fieldWeight in 587, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.6473074 = idf(docFreq=147, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
          0.07416644 = weight(abstract_txt:marketing in 587) [ClassicSimilarity], result of:
            0.07416644 = score(doc=587,freq=2.0), product of:
              0.14322028 = queryWeight, product of:
                1.2389817 = boost
                6.69576 = idf(docFreq=140, maxDocs=41962)
                0.017263932 = queryNorm
              0.51784873 = fieldWeight in 587, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                6.69576 = idf(docFreq=140, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
          0.0235908 = weight(abstract_txt:auch in 587) [ClassicSimilarity], result of:
            0.0235908 = score(doc=587,freq=1.0), product of:
              0.11411725 = queryWeight, product of:
                1.7486719 = boost
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.017263932 = queryNorm
              0.20672421 = fieldWeight in 587, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
          0.103646114 = weight(abstract_txt:optimierung in 587) [ClassicSimilarity], result of:
            0.103646114 = score(doc=587,freq=1.0), product of:
              0.25819153 = queryWeight, product of:
                2.037414 = boost
                7.3404546 = idf(docFreq=73, maxDocs=41962)
                0.017263932 = queryNorm
              0.4014311 = fieldWeight in 587, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.3404546 = idf(docFreq=73, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
          0.21364588 = weight(abstract_txt:suchmaschinenoptimierung in 587) [ClassicSimilarity], result of:
            0.21364588 = score(doc=587,freq=1.0), product of:
              0.41818616 = queryWeight, product of:
                2.592944 = boost
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.017263932 = queryNorm
              0.510887 = fieldWeight in 587, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
          0.4977456 = weight(abstract_txt:website in 587) [ClassicSimilarity], result of:
            0.4977456 = score(doc=587,freq=9.0), product of:
              0.46862236 = queryWeight, product of:
                4.192839 = boost
                6.4740357 = idf(docFreq=175, maxDocs=41962)
                0.017263932 = queryNorm
              1.0621465 = fieldWeight in 587, product of:
                3.0 = tf(freq=9.0), with freq of:
                  9.0 = termFreq=9.0
                6.4740357 = idf(docFreq=175, maxDocs=41962)
                0.0546875 = fieldNorm(doc=587)
        0.32 = coord(8/25)
    
  3. Lewandowski, D.: Suchmaschinen verstehen (2015) 0.31
    0.31188387 = sum of:
      0.31188387 = product of:
        0.97463715 = sum of:
          0.055707626 = weight(abstract_txt:buch in 581) [ClassicSimilarity], result of:
            0.055707626 = score(doc=581,freq=2.0), product of:
              0.0932985 = queryWeight, product of:
                5.404244 = idf(docFreq=512, maxDocs=41962)
                0.017263932 = queryNorm
              0.59709024 = fieldWeight in 581, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.404244 = idf(docFreq=512, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
          0.023097767 = weight(abstract_txt:sind in 581) [ClassicSimilarity], result of:
            0.023097767 = score(doc=581,freq=1.0), product of:
              0.07482016 = queryWeight, product of:
                1.0967752 = boost
                3.951494 = idf(docFreq=2192, maxDocs=41962)
                0.017263932 = queryNorm
              0.30871046 = fieldWeight in 581, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.951494 = idf(docFreq=2192, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
          0.07330474 = weight(abstract_txt:verständnis in 581) [ClassicSimilarity], result of:
            0.07330474 = score(doc=581,freq=1.0), product of:
              0.141155 = queryWeight, product of:
                1.2300161 = boost
                6.6473074 = idf(docFreq=147, maxDocs=41962)
                0.017263932 = queryNorm
              0.5193209 = fieldWeight in 581, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.6473074 = idf(docFreq=147, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
          0.03513519 = weight(abstract_txt:kann in 581) [ClassicSimilarity], result of:
            0.03513519 = score(doc=581,freq=1.0), product of:
              0.09896164 = queryWeight, product of:
                1.2613678 = boost
                4.5444927 = idf(docFreq=1211, maxDocs=41962)
                0.017263932 = queryNorm
              0.3550385 = fieldWeight in 581, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.5444927 = idf(docFreq=1211, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
          0.04766061 = weight(abstract_txt:auch in 581) [ClassicSimilarity], result of:
            0.04766061 = score(doc=581,freq=2.0), product of:
              0.11411725 = queryWeight, product of:
                1.7486719 = boost
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.017263932 = queryNorm
              0.417646 = fieldWeight in 581, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
          0.14806588 = weight(abstract_txt:optimierung in 581) [ClassicSimilarity], result of:
            0.14806588 = score(doc=581,freq=1.0), product of:
              0.25819153 = queryWeight, product of:
                2.037414 = boost
                7.3404546 = idf(docFreq=73, maxDocs=41962)
                0.017263932 = queryNorm
              0.57347304 = fieldWeight in 581, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.3404546 = idf(docFreq=73, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
          0.28645688 = weight(abstract_txt:suchmaschinen in 581) [ClassicSimilarity], result of:
            0.28645688 = score(doc=581,freq=8.0), product of:
              0.2206113 = queryWeight, product of:
                2.174661 = boost
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.017263932 = queryNorm
              1.2984687 = fieldWeight in 581, product of:
                2.828427 = tf(freq=8.0), with freq of:
                  8.0 = termFreq=8.0
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
          0.3052084 = weight(abstract_txt:suchmaschinenoptimierung in 581) [ClassicSimilarity], result of:
            0.3052084 = score(doc=581,freq=1.0), product of:
              0.41818616 = queryWeight, product of:
                2.592944 = boost
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.017263932 = queryNorm
              0.7298386 = fieldWeight in 581, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.078125 = fieldNorm(doc=581)
        0.32 = coord(8/25)
    
  4. Mal sehen, was Google hat : Suchmaschinen (2001) 0.21
    0.21299249 = sum of:
      0.21299249 = product of:
        0.48407385 = sum of:
          0.03397822 = weight(abstract_txt:allem in 1777) [ClassicSimilarity], result of:
            0.03397822 = score(doc=1777,freq=2.0), product of:
              0.094325945 = queryWeight, product of:
                1.0054911 = boost
                5.4339194 = idf(docFreq=497, maxDocs=41962)
                0.017263932 = queryNorm
              0.36022136 = fieldWeight in 1777, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.4339194 = idf(docFreq=497, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.029452613 = weight(abstract_txt:überblick in 1777) [ClassicSimilarity], result of:
            0.029452613 = score(doc=1777,freq=1.0), product of:
              0.10804134 = queryWeight, product of:
                1.0761124 = boost
                5.815574 = idf(docFreq=339, maxDocs=41962)
                0.017263932 = queryNorm
              0.27260503 = fieldWeight in 1777, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.815574 = idf(docFreq=339, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.01385866 = weight(abstract_txt:sind in 1777) [ClassicSimilarity], result of:
            0.01385866 = score(doc=1777,freq=1.0), product of:
              0.07482016 = queryWeight, product of:
                1.0967752 = boost
                3.951494 = idf(docFreq=2192, maxDocs=41962)
                0.017263932 = queryNorm
              0.18522628 = fieldWeight in 1777, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.951494 = idf(docFreq=2192, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.035799243 = weight(abstract_txt:zeigen in 1777) [ClassicSimilarity], result of:
            0.035799243 = score(doc=1777,freq=1.0), product of:
              0.12305236 = queryWeight, product of:
                1.1484382 = boost
                6.2064404 = idf(docFreq=229, maxDocs=41962)
                0.017263932 = queryNorm
              0.2909269 = fieldWeight in 1777, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.2064404 = idf(docFreq=229, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.017888177 = weight(abstract_txt:einen in 1777) [ClassicSimilarity], result of:
            0.017888177 = score(doc=1777,freq=1.0), product of:
              0.08869828 = queryWeight, product of:
                1.1941693 = boost
                4.302388 = idf(docFreq=1543, maxDocs=41962)
                0.017263932 = queryNorm
              0.20167445 = fieldWeight in 1777, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.302388 = idf(docFreq=1543, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.021081114 = weight(abstract_txt:kann in 1777) [ClassicSimilarity], result of:
            0.021081114 = score(doc=1777,freq=1.0), product of:
              0.09896164 = queryWeight, product of:
                1.2613678 = boost
                4.5444927 = idf(docFreq=1211, maxDocs=41962)
                0.017263932 = queryNorm
              0.2130231 = fieldWeight in 1777, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.5444927 = idf(docFreq=1211, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.04061562 = weight(abstract_txt:immer in 1777) [ClassicSimilarity], result of:
            0.04061562 = score(doc=1777,freq=2.0), product of:
              0.12161576 = queryWeight, product of:
                1.3983092 = boost
                5.0378695 = idf(docFreq=739, maxDocs=41962)
                0.017263932 = queryNorm
              0.33396673 = fieldWeight in 1777, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.0378695 = idf(docFreq=739, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.039637156 = weight(abstract_txt:dann in 1777) [ClassicSimilarity], result of:
            0.039637156 = score(doc=1777,freq=1.0), product of:
              0.15075538 = queryWeight, product of:
                1.5568426 = boost
                5.6090384 = idf(docFreq=417, maxDocs=41962)
                0.017263932 = queryNorm
              0.26292366 = fieldWeight in 1777, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.6090384 = idf(docFreq=417, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.028596366 = weight(abstract_txt:auch in 1777) [ClassicSimilarity], result of:
            0.028596366 = score(doc=1777,freq=2.0), product of:
              0.11411725 = queryWeight, product of:
                1.7486719 = boost
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.017263932 = queryNorm
              0.25058758 = fieldWeight in 1777, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.11791569 = weight(abstract_txt:suchmaschine in 1777) [ClassicSimilarity], result of:
            0.11791569 = score(doc=1777,freq=4.0), product of:
              0.19644104 = queryWeight, product of:
                1.7771513 = boost
                6.402773 = idf(docFreq=188, maxDocs=41962)
                0.017263932 = queryNorm
              0.60025996 = fieldWeight in 1777, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                6.402773 = idf(docFreq=188, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
          0.10525098 = weight(abstract_txt:suchmaschinen in 1777) [ClassicSimilarity], result of:
            0.10525098 = score(doc=1777,freq=3.0), product of:
              0.2206113 = queryWeight, product of:
                2.174661 = boost
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.017263932 = queryNorm
              0.47708786 = fieldWeight in 1777, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.046875 = fieldNorm(doc=1777)
        0.44 = coord(11/25)
    
  5. Lewandowski, D.: ¬Die Macht der Suchmaschinen und ihr Einfluss auf unsere Entscheidungen (2014) 0.21
    0.20852181 = sum of:
      0.20852181 = product of:
        0.74472076 = sum of:
          0.04004372 = weight(abstract_txt:allem in 3492) [ClassicSimilarity], result of:
            0.04004372 = score(doc=3492,freq=1.0), product of:
              0.094325945 = queryWeight, product of:
                1.0054911 = boost
                5.4339194 = idf(docFreq=497, maxDocs=41962)
                0.017263932 = queryNorm
              0.42452496 = fieldWeight in 3492, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.4339194 = idf(docFreq=497, maxDocs=41962)
                0.078125 = fieldNorm(doc=3492)
          0.029813627 = weight(abstract_txt:einen in 3492) [ClassicSimilarity], result of:
            0.029813627 = score(doc=3492,freq=1.0), product of:
              0.08869828 = queryWeight, product of:
                1.1941693 = boost
                4.302388 = idf(docFreq=1543, maxDocs=41962)
                0.017263932 = queryNorm
              0.33612406 = fieldWeight in 3492, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.302388 = idf(docFreq=1543, maxDocs=41962)
                0.078125 = fieldNorm(doc=3492)
          0.03513519 = weight(abstract_txt:kann in 3492) [ClassicSimilarity], result of:
            0.03513519 = score(doc=3492,freq=1.0), product of:
              0.09896164 = queryWeight, product of:
                1.2613678 = boost
                4.5444927 = idf(docFreq=1211, maxDocs=41962)
                0.017263932 = queryNorm
              0.3550385 = fieldWeight in 3492, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.5444927 = idf(docFreq=1211, maxDocs=41962)
                0.078125 = fieldNorm(doc=3492)
          0.03370114 = weight(abstract_txt:auch in 3492) [ClassicSimilarity], result of:
            0.03370114 = score(doc=3492,freq=1.0), product of:
              0.11411725 = queryWeight, product of:
                1.7486719 = boost
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.017263932 = queryNorm
              0.2953203 = fieldWeight in 3492, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.7800999 = idf(docFreq=2602, maxDocs=41962)
                0.078125 = fieldNorm(doc=3492)
          0.09826307 = weight(abstract_txt:suchmaschine in 3492) [ClassicSimilarity], result of:
            0.09826307 = score(doc=3492,freq=1.0), product of:
              0.19644104 = queryWeight, product of:
                1.7771513 = boost
                6.402773 = idf(docFreq=188, maxDocs=41962)
                0.017263932 = queryNorm
              0.5002166 = fieldWeight in 3492, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.402773 = idf(docFreq=188, maxDocs=41962)
                0.078125 = fieldNorm(doc=3492)
          0.2025556 = weight(abstract_txt:suchmaschinen in 3492) [ClassicSimilarity], result of:
            0.2025556 = score(doc=3492,freq=4.0), product of:
              0.2206113 = queryWeight, product of:
                2.174661 = boost
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.017263932 = queryNorm
              0.918156 = fieldWeight in 3492, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                5.876199 = idf(docFreq=319, maxDocs=41962)
                0.078125 = fieldNorm(doc=3492)
          0.3052084 = weight(abstract_txt:suchmaschinenoptimierung in 3492) [ClassicSimilarity], result of:
            0.3052084 = score(doc=3492,freq=1.0), product of:
              0.41818616 = queryWeight, product of:
                2.592944 = boost
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.017263932 = queryNorm
              0.7298386 = fieldWeight in 3492, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.341934 = idf(docFreq=9, maxDocs=41962)
                0.078125 = fieldNorm(doc=3492)
        0.28 = coord(7/25)