Document (#32241)

Author
Lee, H.-L.
Title
Navigating hierarchies vs. searching by keyword : two cultural perspectives
Source
Knowledge organization for a global learning society: Proceedings of the 9th International ISKO Conference, 4-7 July 2006, Vienna, Austria. Hrsg.: G. Budin, C. Swertz u. K. Mitgutsch
Imprint
Würzburg : Ergon Verlag
Year
2006
Pages
S.233-239
Series
Advances in knowledge organization; vol.10
Abstract
The study explored how people in two different cultures conduct two types of subject searches. Twenty-four American students and 40 Taiwanese students were given the same task looking for answers on the Internet by navigating through directories and by using keywords in the American-based Yahoo services. The findings pointed to differences between the groups due to their familiarity with the English language. On the other hand, presumed cultural differences did not seem to result in different search behaviors or preferences. These findings were preliminary and suggestions for future research were made.
Content
Vgl.: http://www.ergon-verlag.de/isko_ko/tocs/0497f79b0c0b3ed06/0497f79b0c0c7c33f/index.php.
Theme
Suchtaktik
Benutzerstudien

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