Document (#32502)

Title

Multimedia-Inhalte in Factiva : Produkten gezielt recherchierbar

Source

Information - Wissenschaft und Praxis. 58(2007) H.5, S.261-262

Year

2007

Abstract

Dow Jones & Company (NYSE:DJ) hat am 13. Juni 2007 seine Partnerschaft mit PodZinger bekannt gegeben. PodZinger ist derzeit die einzige Multimedia-Plattform, die es ermöglicht, Audio- und Videoinhalte über Schlagworte zu suchen. Diese Suchfunktion wird über die Nachrichten- und Wirtschaftsinformationsdienste Factiva.com und Factiva iWorks zur Verfügung stehen. So können Anwender ab August 2007 Video- und Audio-Informationen abrufen, darunter Wirtschaftsnachrichten, CEO-Interviews, Vorträge von führenden Managern, Jahreshauptversammlungen, Produktrezensionen und andere einschlägige Inhalte. Laut eMarketer wurden allein im Januar 2007 über 7,2 Milliarden Videostreams von mehr als 123 Millionen Konsumenten betrachtet. AccuStream iMedia erwartet ein jährliches Wachstum an Multimedia-Nutzern von 30 Prozent. Trotzdem ist es noch immer sehr zeitaufwändig, relevante Inhalte zu finden, weil die meisten Multimedia-Seiten nur begrenzt Metadaten anbieten und nur rudimentäre Suchmöglichkeiten für Audio- und Videoinhalte zur Verfügung stellen. Oft resultieren aus der Suche dann große Informationsmengen, die für den Suchenden kaum relevant sind. Das Multimedia-Angebot von Factiva basiert auf den Speech-to-Text und Natural Language Technologien von PodZinger. Genutzt wird bei Factiva Multimedia auch das patentierte Factiva Intelligent Indexing(TM), und Suchergebnisse werden in Form von Charts und Grafiken dargestellt. Der Anwender erhält damit einen Überblick über den Kontext seiner Recherche. Gemäß einer Studie, die PodZinger 2006 in Auftrag gegeben hatte, hören oder schauen sich Menschen nur rund 15 Prozent einer Audio- oder Videodatei an. Dow Jones kombiniert die Stärken von Factiva und PodZinger zu einer einzigartigen Multimedia-Suchmaschine. Relevante Inhalte können mit Hilfe von spezifischen Suchbegriffen herausgefiltert werden. Anschließend können die Anwender selbst entscheiden, ob sie den gesamten Clip oder nur den für ihn relevanten Teil sehen oder hören wollen. Das Multimedia Angebot von Factiva umfasst ergänzend: Kontinuierlich aktualisierte Inhalte aus mehr als 4.000 Nachrichten- und Wirtschaftsquellen mit mehr als 300.000 Clips. Ein 90-Tage-Archiv aus einer Sammlung von Nachrichtenquellen wie dem Wall Street Journal, NPR, CNN, BBC Radio und mehr. Oberfläche in Deutsch, Englisch, Spanisch, Französisch und Russisch

Footnote

Mehr Informationen über die Factiva-Produkte von Dow Jones finden sich unter www.factiva.de.

Theme

Multimedia

Object

Factiva

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