Document (#32510)

Author
Komus, A.
Wauch, F.
Title
Wikimanagement : was Unternehmen von Social-Software und Web 2.0 lernen können
Imprint
München : Oldenbourg
Year
2008
Pages
XXI, 291 S
Isbn
3-486-58324-7
Abstract
Wie schaffen es hunderttausende Menschen in ihrer Freizeit eine Enzyklopädie zu erstellen, die in der Qualität der seit Jahrhunderten renommierten Brockhaus-Enzyklopädie in nichts nachsteht und in der Quantität weit übertrifft? Warum veröffentlichen Millionen von Internetnutzern ihre Urlaubsbilder und Videos aus dem privaten Leben im Netz? Wieso funktioniert die Informationsversorgung durch Touristen und Privatleute oftmals besser als die Berichterstattung der großen Agenturen? Und warum versprechen sich Unternehmen wie Google oder die Holtzbrinck Gruppe so viel von derartigen Plattformen, dass deren Gründer über Nacht zu Millionären werden? Wie schaffte es eine australische Brauerei, vom Business Plan bis zur Produktionsplanung alle Prozesse von einer Internet-Community entwickeln zu lassen? Wie passt die lose Kollaboration im Netz zu mühsam ausgearbeiteten und über viele Jahrzehnte untersuchten Organisationsmodellen in Unternehmen? Was können Unternehmen von Wikipedia & Co lernen? Wikimanagement gibt nicht nur einen ausführlichen Überblick über die aktuelle Welt des Web 2.0, sondern stellt auch die Funktionsweise der Wikipedia und anderer Social Software-Systeme den wichtigsten organisationstheoretischen Ansätzen gegenüber. In Anwendungsfeldern wie Innovation, Projektmanagement, Marketing und vielen anderen wird deutlich gemacht, wie Unternehmen von Social Software-Technologie und -Philosophie lernen und profitieren können.
Content
Inhalt: I. Wie funktionieren Social Software-Angebote? II. Welchen Erklärungsbeitrag leisten bestehende Organisationsansätze und welche Schlüsse muss die Organisationslehre aus den Erfahrungen ziehen? III. Welches sind die Erfolgsfaktoren von Social Software und wie lassen sich Technologie und Erfolgsfaktoren in das Management übertragen und in Unternehmen nutzen?
Footnote
Diese Buchveröffenlichung ist gleichzeitig mit einem Experiment verbunden: Dem Wiki-Gedanken folgend sind die Inhalte unter http://www.wikimanagement.de frei veränderlich, so dass eventuelle Fehler, veraltete Fakten etc. unmittelbar durch Sie korrigiert werden können.
Theme
Internet
Social tagging
RSWK
Management / Soziale Software / Leitbild
Unternehmen / Soziale Software (BVB)
BK
85.06 / Unternehmensführung
DDC
658 / DDC22ger
GHBS
TWP (PB)
TZR (PB)
KNZZ (PB)
PZY (PB)
TVK (FH K)
RVK
QP 345 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Unternehmensführung / Organisation / Informationswesen. Informationssysteme
QP 300 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Unternehmensführung / Allgemeines
ST 252 (BVB)
ST 205 (BVB)

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