Document (#32649)

Author
Alexander, K.
Title
Kompendium der visuellen Information und Kommunikation
Imprint
Berlin : Springer
Year
2007
Pages
XI, 243 S
Isbn
3-540-48930-4
Series
X.media.press
Abstract
Praktikern in wird in zunehmendem Maße abgefordert, ihr Wissen eigenständig, professionell und attraktiv aufzubereiten. Dieses Kompendium zeigt Wege auf, Informationsdesign von der Grafik bis zum Dokument zu bewerten, zu erstellen und zu verbessern. Zweihundert farbige Abbildungen gewähren Einblick in Aufbau und Funktion von Technik, visualisieren Prozesse und geben Hinweise, Information gezielt zu steuern. Das Buch beleuchtet Wahrnehmung, Ideenfindung, Illustrationsmethoden, Typografie und Layout und das Zusammenspiel von Text und Bild im Designkonzept. Es ist ein ideales Fachbuch für Studierende und Fachkräfte, die Gestaltung nicht als artifiziellen Selbstzweck, sondern als Transportmittel von Ideen und Informationen betrachten, z. B. Ingenieure, Redakteure, Journalisten, Fachkräfte für PR und Marketing, Mediengestalter, Lehrer. Der hohe Schauwert der Abbildungen lädt zum Genießen und Blättern ein.
RSWK
Kommunikationsdesign / Lehrbuch
Gebrauchsgraphik / Lehrbuch
Mediendesign / Lehrbuch
Visuelle Kommunikation (BVB)
BK
21.37 / Graphikdesign
06.00 / Information und Dokumentation: Allgemeines
77.40 / Wahrnehmungspsychologie
DDC
745.2 / DDC22ger
RVK
AP 15040 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Optische Formen, Visuelle Kommunikation, Gebrauchsgraphik
ST 515 Informatik / Monographien / Einzelne Anwendungen der Datenverarbeitung / Wirtschaftsinformatik / Wissensmanagement, Information engineering

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