Document (#34416)

Author
Siegenheim, V.
Kaumanns, R.
Title
¬Die Google-Ökonomie : Wie Google die Wirtschaft verändert
Imprint
Norderstedt : Books on Demand
Year
2007
Pages
256 S
Isbn
3-8334-9795-7
Abstract
Kaum ein Unternehmen hat in den letzten Jahren eine so rasante Erfolgsgeschichte geschrieben wie Google. Vor rund zehn Jahren als Internet-Suchmaschine mit einer Handvoll Mitarbeiter gestartet, hat sich Google zu einem erfolgreichen Konzern mit über 10.000 Mitarbeitern und Milliarden-Umsätzen entwickelt. Google hat sich dabei fundamental verändert. Google ist mittlerweile mehr als eine Suchmaschine. Google ist ein Nachrichtendienst. Google ist ein Multimedia-Archiv. Google ist ein Bezahlsystem. Google ist ein geographisches Informationssystem. Google ist ein Werbevermarkter. Google ist ein Software-Anbieter. Google ist vielleicht bald auch eine Telefongesellschaft ... und vieles mehr! Google investiert Milliarden in den Ausbau seiner Suchtechnologie und die Expansion seines Werbenetzwerks in die klassischen Werbeträger (TV, Radio oder Print). Google arbeitet an vollkommen neuen Angeboten wie der Verfügbarkeit von Wissen in Form der Digitalisierung gigantischer Bibliotheken. Google stößt in neue Segmente wie den mobile Plattformen, Geoinformation oder Anwendungen zur Bürokommunikation vor und engagiert sich beim Aufbau neuer Kommunikationsnetze oder entwickelt Dienste, die unser (digitales) Leben nachhaltig verändern könnten. Wie passt dies alles zusammen? Betrachtet man die einzelnen Aktivitäten von Google näher, ergibt sich ein spannendes Gesamtbild mit der Frage, welche Ziele und Strategie Google verfolgt. Dieses Gesamtbild - unter dem Schlagwort Google-Ökonomie - wird analysiert und die möglichen Auswirkungen auf verschiedene Branchen bewertet.
Theme
Suchmaschinen
Object
Google
Area
Informationswirtschaft
RSWK
Google Inc.
DDC
338.76102504 / DDC22ger
RVK
AP 18420 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Internet
QP 380 Wirtschaftswissenschaften / Allgemeine Betriebswirtschaftslehre / Unternehmensführung / Unternehmertum. Unternehmerbiographien
SR 760

Similar documents (content)

  1. Vise, D.A.; Malseed, M.: ¬Die Google-Story (2006) 0.32
    0.32120377 = sum of:
      0.32120377 = product of:
        1.0037618 = sum of:
          0.07089738 = weight(abstract_txt:10.000 in 954) [ClassicSimilarity], result of:
            0.07089738 = score(doc=954,freq=2.0), product of:
              0.10576704 = queryWeight, product of:
                1.011119 = boost
                8.667158 = idf(docFreq=19, maxDocs=42740)
                0.012069003 = queryNorm
              0.67031634 = fieldWeight in 954, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                8.667158 = idf(docFreq=19, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
          0.017756134 = weight(abstract_txt:mehr in 954) [ClassicSimilarity], result of:
            0.017756134 = score(doc=954,freq=1.0), product of:
              0.06670871 = queryWeight, product of:
                1.1356208 = boost
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.012069003 = queryNorm
              0.26617417 = fieldWeight in 954, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
          0.021214228 = weight(abstract_txt:jahren in 954) [ClassicSimilarity], result of:
            0.021214228 = score(doc=954,freq=1.0), product of:
              0.07511069 = queryWeight, product of:
                1.2050164 = boost
                5.1646085 = idf(docFreq=663, maxDocs=42740)
                0.012069003 = queryNorm
              0.28243953 = fieldWeight in 954, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.1646085 = idf(docFreq=663, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
          0.020274267 = weight(abstract_txt:eine in 954) [ClassicSimilarity], result of:
            0.020274267 = score(doc=954,freq=4.0), product of:
              0.052552186 = queryWeight, product of:
                1.2344773 = boost
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.012069003 = queryNorm
              0.38579303 = fieldWeight in 954, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
          0.07044359 = weight(abstract_txt:suchmaschine in 954) [ClassicSimilarity], result of:
            0.07044359 = score(doc=954,freq=3.0), product of:
              0.11591444 = queryWeight, product of:
                1.4969623 = boost
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.012069003 = queryNorm
              0.6077206 = fieldWeight in 954, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
          0.014248053 = weight(abstract_txt:sich in 954) [ClassicSimilarity], result of:
            0.014248053 = score(doc=954,freq=1.0), product of:
              0.07257671 = queryWeight, product of:
                1.6751578 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.012069003 = queryNorm
              0.19631715 = fieldWeight in 954, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
          0.06548264 = weight(abstract_txt:milliarden in 954) [ClassicSimilarity], result of:
            0.06548264 = score(doc=954,freq=1.0), product of:
              0.15923348 = queryWeight, product of:
                1.7545239 = boost
                7.519756 = idf(docFreq=62, maxDocs=42740)
                0.012069003 = queryNorm
              0.41123664 = fieldWeight in 954, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.519756 = idf(docFreq=62, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
          0.7234455 = weight(abstract_txt:google in 954) [ClassicSimilarity], result of:
            0.7234455 = score(doc=954,freq=9.0), product of:
              0.8181005 = queryWeight, product of:
                12.576084 = boost
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.012069003 = queryNorm
              0.88429904 = fieldWeight in 954, product of:
                3.0 = tf(freq=9.0), with freq of:
                  9.0 = termFreq=9.0
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.0546875 = fieldNorm(doc=954)
        0.32 = coord(8/25)
    
  2. tz: Mein Freund Google und ich (2006) 0.31
    0.31176287 = sum of:
      0.31176287 = product of:
        1.1134388 = sum of:
          0.011585295 = weight(abstract_txt:eine in 4145) [ClassicSimilarity], result of:
            0.011585295 = score(doc=4145,freq=1.0), product of:
              0.052552186 = queryWeight, product of:
                1.2344773 = boost
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.012069003 = queryNorm
              0.22045316 = fieldWeight in 4145, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.0625 = fieldNorm(doc=4145)
          0.029896095 = weight(abstract_txt:entwickelt in 4145) [ClassicSimilarity], result of:
            0.029896095 = score(doc=4145,freq=1.0), product of:
              0.08637047 = queryWeight, product of:
                1.2921851 = boost
                5.538207 = idf(docFreq=456, maxDocs=42740)
                0.012069003 = queryNorm
              0.34613794 = fieldWeight in 4145, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.538207 = idf(docFreq=456, maxDocs=42740)
                0.0625 = fieldNorm(doc=4145)
          0.08050697 = weight(abstract_txt:suchmaschine in 4145) [ClassicSimilarity], result of:
            0.08050697 = score(doc=4145,freq=3.0), product of:
              0.11591444 = queryWeight, product of:
                1.4969623 = boost
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.012069003 = queryNorm
              0.6945379 = fieldWeight in 4145, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.0625 = fieldNorm(doc=4145)
          0.035791297 = weight(abstract_txt:oder in 4145) [ClassicSimilarity], result of:
            0.035791297 = score(doc=4145,freq=3.0), product of:
              0.077291295 = queryWeight, product of:
                1.4971075 = boost
                4.2776594 = idf(docFreq=1611, maxDocs=42740)
                0.012069003 = queryNorm
              0.4630702 = fieldWeight in 4145, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                4.2776594 = idf(docFreq=1611, maxDocs=42740)
                0.0625 = fieldNorm(doc=4145)
          0.023028333 = weight(abstract_txt:sich in 4145) [ClassicSimilarity], result of:
            0.023028333 = score(doc=4145,freq=2.0), product of:
              0.07257671 = queryWeight, product of:
                1.6751578 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.012069003 = queryNorm
              0.31729645 = fieldWeight in 4145, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.0625 = fieldNorm(doc=4145)
          0.10583593 = weight(abstract_txt:milliarden in 4145) [ClassicSimilarity], result of:
            0.10583593 = score(doc=4145,freq=2.0), product of:
              0.15923348 = queryWeight, product of:
                1.7545239 = boost
                7.519756 = idf(docFreq=62, maxDocs=42740)
                0.012069003 = queryNorm
              0.6646588 = fieldWeight in 4145, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                7.519756 = idf(docFreq=62, maxDocs=42740)
                0.0625 = fieldNorm(doc=4145)
          0.82679486 = weight(abstract_txt:google in 4145) [ClassicSimilarity], result of:
            0.82679486 = score(doc=4145,freq=9.0), product of:
              0.8181005 = queryWeight, product of:
                12.576084 = boost
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.012069003 = queryNorm
              1.0106275 = fieldWeight in 4145, product of:
                3.0 = tf(freq=9.0), with freq of:
                  9.0 = termFreq=9.0
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.0625 = fieldNorm(doc=4145)
        0.28 = coord(7/25)
    
  3. Reischl, G.: ¬Die Google-Falle : die unkontrollierte Weltmacht im Internet (2008) 0.30
    0.3027783 = sum of:
      0.3027783 = product of:
        1.2615763 = sum of:
          0.035872806 = weight(abstract_txt:mehr in 3617) [ClassicSimilarity], result of:
            0.035872806 = score(doc=3617,freq=2.0), product of:
              0.06670871 = queryWeight, product of:
                1.1356208 = boost
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.012069003 = queryNorm
              0.537753 = fieldWeight in 3617, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.078125 = fieldNorm(doc=3617)
          0.020480102 = weight(abstract_txt:eine in 3617) [ClassicSimilarity], result of:
            0.020480102 = score(doc=3617,freq=2.0), product of:
              0.052552186 = queryWeight, product of:
                1.2344773 = boost
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.012069003 = queryNorm
              0.3897098 = fieldWeight in 3617, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.078125 = fieldNorm(doc=3617)
          0.037370123 = weight(abstract_txt:entwickelt in 3617) [ClassicSimilarity], result of:
            0.037370123 = score(doc=3617,freq=1.0), product of:
              0.08637047 = queryWeight, product of:
                1.2921851 = boost
                5.538207 = idf(docFreq=456, maxDocs=42740)
                0.012069003 = queryNorm
              0.43267244 = fieldWeight in 3617, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.538207 = idf(docFreq=456, maxDocs=42740)
                0.078125 = fieldNorm(doc=3617)
          0.0581009 = weight(abstract_txt:suchmaschine in 3617) [ClassicSimilarity], result of:
            0.0581009 = score(doc=3617,freq=1.0), product of:
              0.11591444 = queryWeight, product of:
                1.4969623 = boost
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.012069003 = queryNorm
              0.50123954 = fieldWeight in 3617, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.078125 = fieldNorm(doc=3617)
          0.020354362 = weight(abstract_txt:sich in 3617) [ClassicSimilarity], result of:
            0.020354362 = score(doc=3617,freq=1.0), product of:
              0.07257671 = queryWeight, product of:
                1.6751578 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.012069003 = queryNorm
              0.2804531 = fieldWeight in 3617, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.078125 = fieldNorm(doc=3617)
          1.089398 = weight(abstract_txt:google in 3617) [ClassicSimilarity], result of:
            1.089398 = score(doc=3617,freq=10.0), product of:
              0.8181005 = queryWeight, product of:
                12.576084 = boost
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.012069003 = queryNorm
              1.3316188 = fieldWeight in 3617, product of:
                3.1622777 = tf(freq=10.0), with freq of:
                  10.0 = termFreq=10.0
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.078125 = fieldNorm(doc=3617)
        0.24 = coord(6/25)
    
  4. Hummingbird Neuer Suchalgorithmus bei Google (2013) 0.30
    0.3007838 = sum of:
      0.3007838 = product of:
        1.253266 = sum of:
          0.025365904 = weight(abstract_txt:mehr in 4521) [ClassicSimilarity], result of:
            0.025365904 = score(doc=4521,freq=1.0), product of:
              0.06670871 = queryWeight, product of:
                1.1356208 = boost
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.012069003 = queryNorm
              0.38024879 = fieldWeight in 4521, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.078125 = fieldNorm(doc=4521)
          0.020480102 = weight(abstract_txt:eine in 4521) [ClassicSimilarity], result of:
            0.020480102 = score(doc=4521,freq=2.0), product of:
              0.052552186 = queryWeight, product of:
                1.2344773 = boost
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.012069003 = queryNorm
              0.3897098 = fieldWeight in 4521, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.078125 = fieldNorm(doc=4521)
          0.037370123 = weight(abstract_txt:entwickelt in 4521) [ClassicSimilarity], result of:
            0.037370123 = score(doc=4521,freq=1.0), product of:
              0.08637047 = queryWeight, product of:
                1.2921851 = boost
                5.538207 = idf(docFreq=456, maxDocs=42740)
                0.012069003 = queryNorm
              0.43267244 = fieldWeight in 4521, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.538207 = idf(docFreq=456, maxDocs=42740)
                0.078125 = fieldNorm(doc=4521)
          0.1162018 = weight(abstract_txt:suchmaschine in 4521) [ClassicSimilarity], result of:
            0.1162018 = score(doc=4521,freq=4.0), product of:
              0.11591444 = queryWeight, product of:
                1.4969623 = boost
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.012069003 = queryNorm
              1.0024791 = fieldWeight in 4521, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.078125 = fieldNorm(doc=4521)
          0.020354362 = weight(abstract_txt:sich in 4521) [ClassicSimilarity], result of:
            0.020354362 = score(doc=4521,freq=1.0), product of:
              0.07257671 = queryWeight, product of:
                1.6751578 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.012069003 = queryNorm
              0.2804531 = fieldWeight in 4521, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.078125 = fieldNorm(doc=4521)
          1.0334936 = weight(abstract_txt:google in 4521) [ClassicSimilarity], result of:
            1.0334936 = score(doc=4521,freq=9.0), product of:
              0.8181005 = queryWeight, product of:
                12.576084 = boost
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.012069003 = queryNorm
              1.2632844 = fieldWeight in 4521, product of:
                3.0 = tf(freq=9.0), with freq of:
                  9.0 = termFreq=9.0
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.078125 = fieldNorm(doc=4521)
        0.24 = coord(6/25)
    
  5. Kuhlen, R.: Macht Google autonom? : Zur Ambivalenz informationeller Autonomie (2005) 0.27
    0.26812232 = sum of:
      0.26812232 = product of:
        0.95757973 = sum of:
          0.017756134 = weight(abstract_txt:mehr in 4532) [ClassicSimilarity], result of:
            0.017756134 = score(doc=4532,freq=1.0), product of:
              0.06670871 = queryWeight, product of:
                1.1356208 = boost
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.012069003 = queryNorm
              0.26617417 = fieldWeight in 4532, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.8671846 = idf(docFreq=893, maxDocs=42740)
                0.0546875 = fieldNorm(doc=4532)
          0.010137133 = weight(abstract_txt:eine in 4532) [ClassicSimilarity], result of:
            0.010137133 = score(doc=4532,freq=1.0), product of:
              0.052552186 = queryWeight, product of:
                1.2344773 = boost
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.012069003 = queryNorm
              0.19289652 = fieldWeight in 4532, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.5272505 = idf(docFreq=3413, maxDocs=42740)
                0.0546875 = fieldNorm(doc=4532)
          0.040670633 = weight(abstract_txt:suchmaschine in 4532) [ClassicSimilarity], result of:
            0.040670633 = score(doc=4532,freq=1.0), product of:
              0.11591444 = queryWeight, product of:
                1.4969623 = boost
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.012069003 = queryNorm
              0.3508677 = fieldWeight in 4532, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.4158664 = idf(docFreq=189, maxDocs=42740)
                0.0546875 = fieldNorm(doc=4532)
          0.0180811 = weight(abstract_txt:oder in 4532) [ClassicSimilarity], result of:
            0.0180811 = score(doc=4532,freq=1.0), product of:
              0.077291295 = queryWeight, product of:
                1.4971075 = boost
                4.2776594 = idf(docFreq=1611, maxDocs=42740)
                0.012069003 = queryNorm
              0.23393449 = fieldWeight in 4532, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.2776594 = idf(docFreq=1611, maxDocs=42740)
                0.0546875 = fieldNorm(doc=4532)
          0.05098575 = weight(abstract_txt:verändert in 4532) [ClassicSimilarity], result of:
            0.05098575 = score(doc=4532,freq=1.0), product of:
              0.13476676 = queryWeight, product of:
                1.6141113 = boost
                6.9179583 = idf(docFreq=114, maxDocs=42740)
                0.012069003 = queryNorm
              0.37832585 = fieldWeight in 4532, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.9179583 = idf(docFreq=114, maxDocs=42740)
                0.0546875 = fieldNorm(doc=4532)
          0.02014979 = weight(abstract_txt:sich in 4532) [ClassicSimilarity], result of:
            0.02014979 = score(doc=4532,freq=2.0), product of:
              0.07257671 = queryWeight, product of:
                1.6751578 = boost
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.012069003 = queryNorm
              0.27763438 = fieldWeight in 4532, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                3.5897994 = idf(docFreq=3206, maxDocs=42740)
                0.0546875 = fieldNorm(doc=4532)
          0.7997992 = weight(abstract_txt:google in 4532) [ClassicSimilarity], result of:
            0.7997992 = score(doc=4532,freq=11.0), product of:
              0.8181005 = queryWeight, product of:
                12.576084 = boost
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.012069003 = queryNorm
              0.9776295 = fieldWeight in 4532, product of:
                3.3166249 = tf(freq=11.0), with freq of:
                  11.0 = termFreq=11.0
                5.3900137 = idf(docFreq=529, maxDocs=42740)
                0.0546875 = fieldNorm(doc=4532)
        0.28 = coord(7/25)