Document (#34833)

Author
Newson, A.
Houghton, D.
Patten, J.
Title
Blogging and other social media : exploiting the technology and protecting the enterprise
Imprint
Farnham, England ; Burlington, VT : Gower
Year
2008
Pages
xvi, 184 S
Isbn
0-566-08789-8
Abstract
Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? "Blogging and Other Social Media" will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation.If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
Content
Introduction to blogs - Creating a blog - Writing a blog - Enhancing the experience - Is blogging worthwhile for a business? - Introduction to social media - Professional networks for businesses - Industry specific professional networks - Wikis - Online office applications - Podcasting - Social bookmarking and online content democracy - Forerunners to social media - Social media aggregators - Social tools inside the enterprise - Elements of enterprise - Examples and conclusion - The law of social media - Online reputation
Footnote
Rez. in: IWP 60(2009) H.3, S.177 (M. Buzinkay): "Social Software, Social Media oder Web 2.0 - Begriffe, die seit mehreren Jahren die Web-Welt beschäftigten und dominieren, stehen im Mittelpunkt dieses 2008 erschienen Bandes von Alex Newson, Derryck Houghton und Justin Patten. Der Schwerpunkt dieses Werkes steht im Untertitel verborgen: "Exploiting the Technology and Protecting the Enterprise". . . . Zusammengefasst lässt sich sagen, dass das Buch sicherlich für totale Anfänger in Sachen Social Media durchaus eine erste Zusammenschau der Materie ermöglichen kann, wenn auch mit großen Lücken. Für Organisationen, die sich also dieser Werkzeuge bedienen wollen, und zu diesem Zweck ein Praxis-nahes Buch zwecks Implementierung suchen, kann ich es aber nicht empfehlen. Es bietet einfach zu wenig, und auch das Rechtskapitel ist nur für unter britischem Recht operierenden Firmen interessant."
Theme
Internet
LCSH
Business communication / Blogs
Blogs
Social media
Business enterprises / Blogs
RSWK
Unternehmen / Computerunterstützte Kommunikation / Web log / Schutz (GBV)
DDC
659.20285/4678 / dc22
LCC
HD30.37 .N49 2009

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