Document (#35589)

Author

Qualman, E.

Title

Socialnomics : wie Social-Media Wirtschaft und Gesellschaft verändern

Imprint

Heidelberg : mitp

Year

2010

Pages

246 S

Isbn

978-38266-9020-4

Series

IT-fachportal.de

Abstract

Wie Social Media die Produktion, das Marketing und den Verkauf von Produkten verändern Wie Unternehmen direkt mit ihren Kunden kommunizieren können Mit Kraft der neuen Medien die Umsätze steigern und Marketingkosten senken Das erste deutsche Buch, das die Auswirkungen der neuen Social Media aufzeigt Social Media wie Facebook, YouTube, Twitter & Co. sind die Medien der Zukunft und verändern das Verhalten der Menschen grundlegend. Ein Hype, der auch im Marketing eine große Rolle spielen kann. Erik Qualman zeigt in diesem Buch die Auswirkungen von Social Media und wie diese gezielt genutzt werden können. Es ist wegweisend für jedes E-Marketing, das die neuen Herausforderungen der Social Media erfolgreich einsetzen möchte sowie für alle, die wissen wollen, was es mit Social Media auf sich hat.

Content

Originaltitel: Socialnomics: how social media transforms the way we live and do business.

Footnote

Rez. in Mitt. VÖB 63(2010) H.1/2, S.148-149 (M. Buzinkay): "Endlich wieder ein Buchtitel, der mich nicht nur gleich angesprochen, sondern auch das gehalten, was er versprochen hat. Eine vertiefende Lektüre in ein sehr aktuelles und sehr wichtiges Thema, dass sowohl Einzelpersonen wie auch Organisationen, Unternehmen und Vereine gleichermaßen beschäftigen muss: "Wie Social Media Wirtschaft und Gesellschaft verändern" heißt der Untertitel des Werkes von Erik Qualman. Der Autor liefert für seine Behauptungen ausgesuchte Beispiele, diese seine Argumentation untermauern. Schön ist, dass man diese Beispiele gleich als Hands-on Tipps für seine eigene Online Arbeit nutzen kann. Bei der schier unendlichen Anzahl von Beispielen muss man sich aber fragen, ob man je in der Lage sein wird, diese nützlichen Hinweise jemals nur annähernd im eigenen Unternehmen umzusetzen. Um es kurz zu fassen: man kann das Buch mit ins Bett nehmen und in einem durchlesen. Fad wird einem nicht, nur genug Post-its sollte man mitnehmen, um alles wichtige zu markieren und zu notieren. Am nächsten Morgen sollte man das Buch aber sein lassen, denn das Geheimnis von Socialnomics ist die Umsetzung im Web. Eine dringende Empfehlung an alle Marketing-Interessierten!"

Theme

Internet

Area

Informationswirtschaft

RSWK

Unternehmen / Soziale Software / Online-Werbung
Unternehmen / World Wide Web 2.0 / Marketing (BVB)
Electronic Commerce / Soziales Netzwerk (BSZ)

BK

83.20 / Wirtschaftssysteme: Allgemeines

DDC

659.144 / DDC22ger

GHBS

KNZZ (E)
QGTR (SI)
QBL (SI)
KLEZ (SI)

RVK

AP 15980 (BVB)
QP 650 (BVB)
ST 252 (BVB)
SR 850 (BVB)
MS 7965 (BSZ)
QR 760 (BSZ)

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