Document (#35913)

Author
Hübener, M.
Title
Suchmaschinenoptimierung kompakt : anwendungsorientierte Techniken für die Praxis
Imprint
Berlin : Springer
Year
2009
Pages
XII, 107 S
Isbn
978-3-540-85728-0
Series
X.media.press
Abstract
Methoden der Suchmaschinenoptimierung werden im vorliegenden Buch umfassend beleuchtet. Nach einer Einführung in das Thema besteht ein erster Schwerpunkt darin, konkrete Handlungsanweisungen für die Suchmaschinenoptimierung einer Website aufzuzeigen. Dazu wird ein Optimierungszyklus in neun Schritten vorgestellt, welcher die Felder OffPage-Optimierung, OnPage-Optimierung und Keyword-Recherche einschließt. Darüber hinaus führt der Autor die zusätzliche Kategorie der Content-Strategie ein, um die Quellen und Verbreitungswege potentieller neuer Inhalte zu systematisieren. Um die Anschaulichkeit und den Praxisbezug noch zu erhöhen, stellt der Autor eine konkrete Anwendung des vorgestellten Optimierungszyklus am Beispiel einer real existierenden Website vor.
Content
Einleitung - Grundlagen - Die Funktionsweise der Suchmaschinen - Die Besonderheiten der Suchmaschine Google - Multimedia im World Wide Web - Die Strukturierung einer Internetpräsenz - Der 9-Punkte-Optimierungsplan - Die Anwendung des Optimierungsplans am Beispiel www.still.de - Zusammenfassung
Theme
Suchmaschinen
Object
www.still.de
RSWK
Suchmaschine / Information-Retrieval-System / Optimierung
Suchmaschine / Electronic Commerce (GBV)
BK
54.65 / Webentwicklung / Webanwendungen
DDC
005.74 / DDC22ger
RVK
ST 252
ST 205

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