Document (#36053)

Author
dpa
Title
Microsoft will aufholen : Viel Geld für Angriff auf Google
Source
Frankfurter Rundschau. Nr.105 vom 6.5.2006, S.13
Year
2006
Series
Wirtschaft
Content
"Microsoft greift für den Angriff auf Suchmaschinen-Marktführer Google noch tiefer in die Tasche. Die Ausgaben für das Online-Anzeigengeschäft, das MSN-Portal und neue Suchtechnologien werden im Geschäftsjahr, das im Juli startet, um 60 Prozent auf 1,6 Milliarden Dollar aufgestockt, wie Konzernchef Steve Ballmer ankündigt. Allein 1,1 Milliarden Dollar davon gingen in Forschung und Entwicklung. Microsoft sei im Markt für Online-Suche sehr ernsthaft engagiert, sagt Ballmer. "Nur zwei bis drei Unternehmen können wirklich die Infrastruktur liefern, die mit den Anforderungen der Konsumenten und Anzeigenkunden Schritt halten kann." Derzeit dominiert der weltgrößte Suchmaschinenbetreiber Google diesen Markt mit Abstand. Allein in den USA laufen nach Angaben von Nielsen Net-Rating 49 Prozent aller Suchanfragen über Google. Microsofts MSN Search rangiert derzeit mit knapp elf Prozent an dritter Stelle, noch hinter Yahoo mit gut 22 Prozent der Suchanfragen. Zudem will Microsoft ein bisher noch weitgehend unerschlossenes Geschäftsgebiet besetzen: Werbung in Videospielen. Dazu übernimmt der weltgrößte Softwarekonzern die darauf spezialisierte Firma Massive, bestätigt der für die Spielekonsole Xbox zuständige Microsoft-Manager Robbie Bach. Die in New York ansässige Firma mit derzeit rund 80 Beschäftigten hat Verträge unter anderem mit führenden Spiele-Produzenten wie THQ und Konami."
Theme
Suchmaschinen
Object
Google
MSN

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