Document (#39119)

Author
Firnkes, M.
Title
¬Das gekaufte Web : wie wir online manipuliert werden
Imprint
Hannover : Heise Zeitschriften Verlag
Year
2015
Pages
220 S
Isbn
978-3-944099-08-8
Series
Telepolis
Abstract
Was wir online lesen und sehen, auf Webseiten, in Blogs und sozialen Netzwerken, das ist immer öfter verfremdet und manipuliert. Gefälschte Inhalte werden genutzt, um versteckte Werbung zu platzieren und Einnahmen zu generieren, aber auch um die öffentliche Meinung zu Gunsten von Interessensverbänden und der Politik zu steuern. Neue Technologien der digitalen Welt befeuern den Trend zu rein künstlich generiertem Content. Wir sind an einem Punkt angelangt, an dem wir uns entscheiden müssen: Zwischen einem "freien" oder einem von kommerziellen Interessen beherrschten World Wide Web. Das Buch deckt auf verständliche Weise die unterschiedlichen Methoden der Manipulation auf. Es zeigt, wie fremdgesteuerte Inhalte alle Internetnutzer betreffen, geht aber gleichzeitig auf mögliche Auswege und Lösungsmöglichkeiten ein. Als Plädoyer für ein nachhaltig unabhängiges Internet.
Content
Vgl. auch: Firnkes, M.: Schöne neue Welt: der Content der Zukunft wird von Algorithmen bestimmt. Unter: http://www.heise.de/tp/artikel/45/45346/.
Theme
Semantic Web
Internet

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