Document (#39521)

Title: Hummingbird Neuer Suchalgorithmus bei Google
Source: http://www.golem.de/news/hummingbird-neuer-suchalgorithmus-bei-google-1309-101828.html
Year: 2013
Abstract: Google hat mit "Hummingbird" einen neuen Suchalgorithmus entwickelt und bereits eingeführt. Dabei handelt es sich laut Google um eine der größten Veränderungen der Suchmaschine, die rund 90 Prozent aller Suchanfragen betrifft. Im Rahmen einer kleinen Veranstaltung zum 15. Geburtstag der Suchmaschine hat Google in die Garage geladen, in der das Unternehmen gegründet wurde. Dabei enthüllte Google eine der bisher größten Veränderungen an der Suchmaschine: Ohne dass Nutzer etwas davon mitbekamen, hat Google vor rund einem Monat seinen Suchalgorithmus ausgetauscht. Der neue Suchalgorithmus mit Codenamen "Hummingbird" soll es Google ermöglichen, Suchanfragen und Beziehungen zwischen Dingen besser zu verstehen. Das soll die Suchmaschine in die Lage versetzen, komplexere Suchanfragen zu verarbeiten, die von Nutzern immer häufiger gestellt werden - auch, weil immer mehr Nutzer Google auf dem Smartphone per Spracheingabe nutzen. Früher versuchte Google lediglich, die Schlüsselwörter in einer Suchanfrage in Webseiten wiederzufinden. Doch seit geraumer Zeit arbeitet Google daran, die Suchanfragen besser zu verstehen, um bessere Suchergebnisse anzuzeigen.
Object: Google Hummingbird
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