Document (#40720)

Author
Puschmann, C.
Peters, I.
Title
Informationsverbreitung in sozialen Medien
Source
Handbuch Soziale Medien. Hrsg.: J.-H. Schmidt, M. Taddicken
Imprint
Wiesbaden : Springer VS
Year
2017
Pages
S.211-232
Series
Springer Reference Sozialwissenschaften
Abstract
Die Weitergabe und Verbreitung von Informationen zählen zu den beliebtesten Aktivitäten in den sozialen Medien. Zahlreiche Nutzungsoptionen (z. B. Posting, Sharing, Retweeting, Reblogging) ermöglichen das schnelle Teilen von Neuigkeiten in unterschiedlichen Formaten. Dabei erfüllen Weitergabe und Verbreitung von Informationen für die User wichtige soziale und kommunikative Funktionen, die über den Kerneffekt der Informationsdiffusion häufig hinausgehen. In unserem Beitrag geben wir auf Basis aktueller Literatur einen Überblick über typische Erklärungsmodelle für Informationsdiffusion einerseits und beschreiben andererseits Motive für die Weitergabe und Verbreitung von Informationen in und mithilfe von sozialen Medien. Wir skizzieren zudem den Einfluss von Netzwerkstrukturen und Informationstypen auf und Barrieren bei der Informationsdiffusion.
Field
Kommunikationswissenschaften

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