Document (#41058)

Author
Siever, C.M.
Title
Multimodale Kommunikation im Social Web : Forschungsansätze und Analysen zu Text-Bild-Relationen
Imprint
Frankfurt am Main : Lang
Year
2015
Pages
495 S
Isbn
978-3-653-04420-1
Series
Sprache - Medien - Innovationen ; 8
Abstract
Multimodalität ist ein typisches Merkmal der Kommunikation im Social Web. Der Fokus dieses Bandes liegt auf der Kommunikation in Foto-Communitys, insbesondere auf den beiden kommunikativen Praktiken des Social Taggings und des Verfassens von Notizen innerhalb von Bildern. Bei den Tags stehen semantische Text-Bild-Relationen im Vordergrund: Tags dienen der Wissensrepräsentation, eine adäquate Versprachlichung der Bilder ist folglich unabdingbar. Notizen-Bild-Relationen sind aus pragmatischer Perspektive von Interesse: Die Informationen eines Kommunikats werden komplementär auf Text und Bild verteilt, was sich in verschiedenen sprachlichen Phänomenen niederschlägt. Ein diachroner Vergleich mit der Postkartenkommunikation sowie ein Exkurs zur Kommunikation mit Emojis runden das Buch ab.
Content
DOI: http://dx.doi.org/10.3726/978-3-653-04420-1.
Footnote
Dissertation, Universität Zürich, 2013. Rez. unter: http://www.fachsprache.net/fachsprache/upload/Siever_Social_Web.pdf (Nadine Rentel).
Theme
Internet
Field
Kommunikationswissenschaften
Form
Bilder
RSWK
Massenkommunikation / Multimodalität / Social Media (BVB)
Social Media / Multimodalität / Kommunikation / Social Tagging (DNB)
Flickr / Fotografie / Text / Relation (SBB)
Text / Bild / Computerunterstützte Kommunikation / Soziale Software (SBB)
BK
05.38 Neue elektronische Medien Kommunikationswissenschaft
DDC
302.231014 / DDC22ger
RVK
AP 14800
AP 15860
AP 15965
EC 3870
AN 95100
GC 8131

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