Document (#41200)

Author
Gudinavicius, A.
Suminas, A.
Title
Choosing a book by its cover: analysis of a reader's choice
Source
Journal of documentation. 74(2018) no.2, S.430-446
Year
2018
Abstract
The massive growth in the number of book titles has made publishers think about how to attract a customer's attention to particular books. This is the reason why the book cover plays an important role as a tool of communication with the reader. The research question of this exploratory study is whether the preference given by readers to book cover colors is different across genders and age groups when they choose the book in an online bookstore by its cover. The paper aims to discuss these issues. Design/methodology/approach The experiment in a bookstore and a library was done. Each respondent was asked to choose one book from our sample of 18 books and a mobile eye tracking laboratory was set up in order to find out the respondents' basic gazing data. After conducting an experiment with bookstore and library visitors, the results showed that younger women tend to select a book by its cover (when the time for selection is not limited) statistically significantly faster than men of the same age group. The difference disappears with age. Findings The data of the experiment suggested that women from the age group 18-35 prefer books with cool color covers and the preference disappears with age; accordingly, men in the age group 56+ prefer books with warm color covers. The preference was not seen in younger age groups. The analysis of data on the number of choices for each cover and the time spent looking at each of them revealed a significant positive correlation between the women's preferences in selecting covers and the time women spend looking at them; however, there was no such correlation in the case of men's data. Originality/value The study has shown that the reader's book choice is at least partly influenced by the cover color. The preference given to cool and warm colors and the speed of decision making show certain differences across genders and age groups. The result contributes to knowing how to create book covers more adopted to reader's needs.
Content
Vgl.: https://www.emeraldinsight.com/doi/full/10.1108/JD-09-2016-0111.

Similar documents (content)

  1. Mikkonen, A.; Vakkari, P.: Reader characteristics, behavior, and success in fiction book search (2017) 0.12
    0.124442436 = sum of:
      0.124442436 = product of:
        0.44443727 = sum of:
          0.016865047 = weight(abstract_txt:each in 3789) [ClassicSimilarity], result of:
            0.016865047 = score(doc=3789,freq=1.0), product of:
              0.06551533 = queryWeight, product of:
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.015906636 = queryNorm
              0.25742137 = fieldWeight in 3789, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.0625 = fieldNorm(doc=3789)
          0.017231142 = weight(abstract_txt:time in 3789) [ClassicSimilarity], result of:
            0.017231142 = score(doc=3789,freq=1.0), product of:
              0.06646004 = queryWeight, product of:
                1.007184 = boost
                4.148331 = idf(docFreq=1897, maxDocs=44218)
                0.015906636 = queryNorm
              0.2592707 = fieldWeight in 3789, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.148331 = idf(docFreq=1897, maxDocs=44218)
                0.0625 = fieldNorm(doc=3789)
          0.0150811635 = weight(abstract_txt:with in 3789) [ClassicSimilarity], result of:
            0.0150811635 = score(doc=3789,freq=4.0), product of:
              0.04826487 = queryWeight, product of:
                1.2138335 = boost
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.015906636 = queryNorm
              0.31246668 = fieldWeight in 3789, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.0625 = fieldNorm(doc=3789)
          0.05544966 = weight(abstract_txt:groups in 3789) [ClassicSimilarity], result of:
            0.05544966 = score(doc=3789,freq=3.0), product of:
              0.10044078 = queryWeight, product of:
                1.2381794 = boost
                5.0997415 = idf(docFreq=732, maxDocs=44218)
                0.015906636 = queryNorm
              0.5520632 = fieldWeight in 3789, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                5.0997415 = idf(docFreq=732, maxDocs=44218)
                0.0625 = fieldNorm(doc=3789)
          0.0647921 = weight(abstract_txt:books in 3789) [ClassicSimilarity], result of:
            0.0647921 = score(doc=3789,freq=2.0), product of:
              0.14038979 = queryWeight, product of:
                1.6903073 = boost
                5.2214546 = idf(docFreq=648, maxDocs=44218)
                0.015906636 = queryNorm
              0.46151572 = fieldWeight in 3789, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.2214546 = idf(docFreq=648, maxDocs=44218)
                0.0625 = fieldNorm(doc=3789)
          0.1577291 = weight(abstract_txt:preference in 3789) [ClassicSimilarity], result of:
            0.1577291 = score(doc=3789,freq=2.0), product of:
              0.25405556 = queryWeight, product of:
                2.2738523 = boost
                7.0240583 = idf(docFreq=106, maxDocs=44218)
                0.015906636 = queryNorm
              0.6208449 = fieldWeight in 3789, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                7.0240583 = idf(docFreq=106, maxDocs=44218)
                0.0625 = fieldNorm(doc=3789)
          0.11728906 = weight(abstract_txt:book in 3789) [ClassicSimilarity], result of:
            0.11728906 = score(doc=3789,freq=2.0), product of:
              0.2732457 = queryWeight, product of:
                3.5372508 = boost
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.015906636 = queryNorm
              0.42924395 = fieldWeight in 3789, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.0625 = fieldNorm(doc=3789)
        0.28 = coord(7/25)
    
  2. Bouhnik, D.; Mor, D.: Gender differences in the moral judgment and behavior of Israeli adolescents in the internet environment (2014) 0.11
    0.10580828 = sum of:
      0.10580828 = product of:
        0.3778867 = sum of:
          0.016865047 = weight(abstract_txt:each in 1220) [ClassicSimilarity], result of:
            0.016865047 = score(doc=1220,freq=1.0), product of:
              0.06551533 = queryWeight, product of:
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.015906636 = queryNorm
              0.25742137 = fieldWeight in 1220, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.0625 = fieldNorm(doc=1220)
          0.04119822 = weight(abstract_txt:correlation in 1220) [ClassicSimilarity], result of:
            0.04119822 = score(doc=1220,freq=1.0), product of:
              0.10381014 = queryWeight, product of:
                1.0277863 = boost
                6.3497796 = idf(docFreq=209, maxDocs=44218)
                0.015906636 = queryNorm
              0.39686123 = fieldWeight in 1220, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.3497796 = idf(docFreq=209, maxDocs=44218)
                0.0625 = fieldNorm(doc=1220)
          0.011952162 = weight(abstract_txt:data in 1220) [ClassicSimilarity], result of:
            0.011952162 = score(doc=1220,freq=1.0), product of:
              0.057318542 = queryWeight, product of:
                1.080054 = boost
                3.3363478 = idf(docFreq=4274, maxDocs=44218)
                0.015906636 = queryNorm
              0.20852174 = fieldWeight in 1220, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.3363478 = idf(docFreq=4274, maxDocs=44218)
                0.0625 = fieldNorm(doc=1220)
          0.028091758 = weight(abstract_txt:group in 1220) [ClassicSimilarity], result of:
            0.028091758 = score(doc=1220,freq=1.0), product of:
              0.0920599 = queryWeight, product of:
                1.1853969 = boost
                4.8823442 = idf(docFreq=910, maxDocs=44218)
                0.015906636 = queryNorm
              0.30514652 = fieldWeight in 1220, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.8823442 = idf(docFreq=910, maxDocs=44218)
                0.0625 = fieldNorm(doc=1220)
          0.0075405817 = weight(abstract_txt:with in 1220) [ClassicSimilarity], result of:
            0.0075405817 = score(doc=1220,freq=1.0), product of:
              0.04826487 = queryWeight, product of:
                1.2138335 = boost
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.015906636 = queryNorm
              0.15623334 = fieldWeight in 1220, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.0625 = fieldNorm(doc=1220)
          0.06979874 = weight(abstract_txt:prefer in 1220) [ClassicSimilarity], result of:
            0.06979874 = score(doc=1220,freq=1.0), product of:
              0.14753188 = queryWeight, product of:
                1.2252532 = boost
                7.5697527 = idf(docFreq=61, maxDocs=44218)
                0.015906636 = queryNorm
              0.47310954 = fieldWeight in 1220, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.5697527 = idf(docFreq=61, maxDocs=44218)
                0.0625 = fieldNorm(doc=1220)
          0.20244019 = weight(abstract_txt:genders in 1220) [ClassicSimilarity], result of:
            0.20244019 = score(doc=1220,freq=2.0), product of:
              0.23814528 = queryWeight, product of:
                1.5566963 = boost
                9.617446 = idf(docFreq=7, maxDocs=44218)
                0.015906636 = queryNorm
              0.8500701 = fieldWeight in 1220, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                9.617446 = idf(docFreq=7, maxDocs=44218)
                0.0625 = fieldNorm(doc=1220)
        0.28 = coord(7/25)
    
  3. Peitgen, H.-O.; Jürgens, H.; Saupe, D.: Chaos and fractals : new frontiers of science (1992) 0.10
    0.10373511 = sum of:
      0.10373511 = product of:
        0.51867557 = sum of:
          0.02981347 = weight(abstract_txt:each in 7242) [ClassicSimilarity], result of:
            0.02981347 = score(doc=7242,freq=2.0), product of:
              0.06551533 = queryWeight, product of:
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.015906636 = queryNorm
              0.45506096 = fieldWeight in 7242, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.078125 = fieldNorm(doc=7242)
          0.009425727 = weight(abstract_txt:with in 7242) [ClassicSimilarity], result of:
            0.009425727 = score(doc=7242,freq=1.0), product of:
              0.04826487 = queryWeight, product of:
                1.2138335 = boost
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.015906636 = queryNorm
              0.19529167 = fieldWeight in 7242, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.078125 = fieldNorm(doc=7242)
          0.14346096 = weight(abstract_txt:color in 7242) [ClassicSimilarity], result of:
            0.14346096 = score(doc=7242,freq=1.0), product of:
              0.23527026 = queryWeight, product of:
                1.8950124 = boost
                7.805067 = idf(docFreq=48, maxDocs=44218)
                0.015906636 = queryNorm
              0.6097709 = fieldWeight in 7242, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.805067 = idf(docFreq=48, maxDocs=44218)
                0.078125 = fieldNorm(doc=7242)
          0.14661132 = weight(abstract_txt:book in 7242) [ClassicSimilarity], result of:
            0.14661132 = score(doc=7242,freq=2.0), product of:
              0.2732457 = queryWeight, product of:
                3.5372508 = boost
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.015906636 = queryNorm
              0.53655493 = fieldWeight in 7242, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.078125 = fieldNorm(doc=7242)
          0.18936408 = weight(abstract_txt:cover in 7242) [ClassicSimilarity], result of:
            0.18936408 = score(doc=7242,freq=1.0), product of:
              0.37549305 = queryWeight, product of:
                3.6569405 = boost
                6.45514 = idf(docFreq=188, maxDocs=44218)
                0.015906636 = queryNorm
              0.5043078 = fieldWeight in 7242, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.45514 = idf(docFreq=188, maxDocs=44218)
                0.078125 = fieldNorm(doc=7242)
        0.2 = coord(5/25)
    
  4. Wu, Z.; Li, R.; Zhou, Z.; Guo, J.; Jiang, J.; Su, X.: ¬A user sensitive subject protection approach for book search service (2020) 0.10
    0.09723323 = sum of:
      0.09723323 = product of:
        0.48616612 = sum of:
          0.016865047 = weight(abstract_txt:each in 5617) [ClassicSimilarity], result of:
            0.016865047 = score(doc=5617,freq=1.0), product of:
              0.06551533 = queryWeight, product of:
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.015906636 = queryNorm
              0.25742137 = fieldWeight in 5617, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.0625 = fieldNorm(doc=5617)
          0.028091758 = weight(abstract_txt:group in 5617) [ClassicSimilarity], result of:
            0.028091758 = score(doc=5617,freq=1.0), product of:
              0.0920599 = queryWeight, product of:
                1.1853969 = boost
                4.8823442 = idf(docFreq=910, maxDocs=44218)
                0.015906636 = queryNorm
              0.30514652 = fieldWeight in 5617, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.8823442 = idf(docFreq=910, maxDocs=44218)
                0.0625 = fieldNorm(doc=5617)
          0.0075405817 = weight(abstract_txt:with in 5617) [ClassicSimilarity], result of:
            0.0075405817 = score(doc=5617,freq=1.0), product of:
              0.04826487 = queryWeight, product of:
                1.2138335 = boost
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.015906636 = queryNorm
              0.15623334 = fieldWeight in 5617, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.0625 = fieldNorm(doc=5617)
          0.21942773 = weight(abstract_txt:book in 5617) [ClassicSimilarity], result of:
            0.21942773 = score(doc=5617,freq=7.0), product of:
              0.2732457 = queryWeight, product of:
                3.5372508 = boost
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.015906636 = queryNorm
              0.8030419 = fieldWeight in 5617, product of:
                2.6457512 = tf(freq=7.0), with freq of:
                  7.0 = termFreq=7.0
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.0625 = fieldNorm(doc=5617)
          0.214241 = weight(abstract_txt:cover in 5617) [ClassicSimilarity], result of:
            0.214241 = score(doc=5617,freq=2.0), product of:
              0.37549305 = queryWeight, product of:
                3.6569405 = boost
                6.45514 = idf(docFreq=188, maxDocs=44218)
                0.015906636 = queryNorm
              0.57055914 = fieldWeight in 5617, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                6.45514 = idf(docFreq=188, maxDocs=44218)
                0.0625 = fieldNorm(doc=5617)
        0.2 = coord(5/25)
    
  5. Witten, I.H.; Bainbridge, M.; Nichols, D.M.: How to build a digital library (2010) 0.09
    0.0913793 = sum of:
      0.0913793 = product of:
        0.38074708 = sum of:
          0.014756916 = weight(abstract_txt:each in 4027) [ClassicSimilarity], result of:
            0.014756916 = score(doc=4027,freq=1.0), product of:
              0.06551533 = queryWeight, product of:
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.015906636 = queryNorm
              0.2252437 = fieldWeight in 4027, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                4.118742 = idf(docFreq=1954, maxDocs=44218)
                0.0546875 = fieldNorm(doc=4027)
          0.0131960185 = weight(abstract_txt:with in 4027) [ClassicSimilarity], result of:
            0.0131960185 = score(doc=4027,freq=4.0), product of:
              0.04826487 = queryWeight, product of:
                1.2138335 = boost
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.015906636 = queryNorm
              0.27340835 = fieldWeight in 4027, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                2.4997334 = idf(docFreq=9868, maxDocs=44218)
                0.0546875 = fieldNorm(doc=4027)
          0.02801214 = weight(abstract_txt:groups in 4027) [ClassicSimilarity], result of:
            0.02801214 = score(doc=4027,freq=1.0), product of:
              0.10044078 = queryWeight, product of:
                1.2381794 = boost
                5.0997415 = idf(docFreq=732, maxDocs=44218)
                0.015906636 = queryNorm
              0.2788921 = fieldWeight in 4027, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.0997415 = idf(docFreq=732, maxDocs=44218)
                0.0546875 = fieldNorm(doc=4027)
          0.1420191 = weight(abstract_txt:color in 4027) [ClassicSimilarity], result of:
            0.1420191 = score(doc=4027,freq=2.0), product of:
              0.23527026 = queryWeight, product of:
                1.8950124 = boost
                7.805067 = idf(docFreq=48, maxDocs=44218)
                0.015906636 = queryNorm
              0.60364234 = fieldWeight in 4027, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                7.805067 = idf(docFreq=48, maxDocs=44218)
                0.0546875 = fieldNorm(doc=4027)
          0.057069913 = weight(abstract_txt:covers in 4027) [ClassicSimilarity], result of:
            0.057069913 = score(doc=4027,freq=1.0), product of:
              0.17766297 = queryWeight, product of:
                1.9015001 = boost
                5.8738413 = idf(docFreq=337, maxDocs=44218)
                0.015906636 = queryNorm
              0.3212257 = fieldWeight in 4027, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.8738413 = idf(docFreq=337, maxDocs=44218)
                0.0546875 = fieldNorm(doc=4027)
          0.12569302 = weight(abstract_txt:book in 4027) [ClassicSimilarity], result of:
            0.12569302 = score(doc=4027,freq=3.0), product of:
              0.2732457 = queryWeight, product of:
                3.5372508 = boost
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.015906636 = queryNorm
              0.46000004 = fieldWeight in 4027, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                4.856341 = idf(docFreq=934, maxDocs=44218)
                0.0546875 = fieldNorm(doc=4027)
        0.24 = coord(6/25)