Document (#4635)

Author
White, S.
Title
Compton's affiliate's program : a new type of publisher/developer partnership emerges
Source
CD-ROM professional. 6(1993) no.7, S.145-148
Year
1993
Abstract
There are numerous compelling reasons for a new CD-ROM developer to solicit the support of a publisher who offers a third party affiliate label program. The CD-ROM publisher offers expertise and experience as well as an established distribution network and secure business relationships that the new company has yet to acquire. At the same time, the publisher is searching for new and innovative titles to expand the consumer base of CD-ROM titles in the marketplace

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