Document (#9609)

Author
Cronin, B.
Overfeldt, K.
Fouchereaux, K.
Manzvanzvike, T.
Cha, M.
Sona, E.
Title
Internet-sourced competitive intelligence
Source
Proceedings of the 15th National Online Meeting 1994, New York, 10-12 May 1994. Ed. by M.E. Williams
Imprint
Medford, NJ : Learned Information
Year
1994
Pages
S.87-92
Abstract
Little research has been reported on how the Internet is being used to source corporate competitive intelligence. An exploratory study was conducted to explore current practice and future potential. A request for participants was posted to business-oriented listservs and Usenet newsgroups. Respondents were sent an open-ended survey which addressed three topics: a) the Internet as a source of competitive edge; b) ways in which the Internet could make their firm mor competitive, and c) security and other usage-related issues from the corporate perspective. Findings suggest that the Internet is being used as a tool for monitoring the external environment, locating distributed experts, engaging in informal know-how trading, and conducting market research. Respondents foresee greater use of the Internet in the context of the competitive intelligence function, and generally have few reservations about using the Internet
Theme
Internet

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