Document (#9609)

Author

Cronin, B.
Overfeldt, K.
Fouchereaux, K.
Manzvanzvike, T.
Cha, M.
Sona, E.

Title

Internet-sourced competitive intelligence

Source

Proceedings of the 15th National Online Meeting 1994, New York, 10-12 May 1994. Ed. by M.E. Williams

Imprint

Medford, NJ : Learned Information

Year

1994

Pages

S.87-92

Abstract

Little research has been reported on how the Internet is being used to source corporate competitive intelligence. An exploratory study was conducted to explore current practice and future potential. A request for participants was posted to business-oriented listservs and Usenet newsgroups. Respondents were sent an open-ended survey which addressed three topics: a) the Internet as a source of competitive edge; b) ways in which the Internet could make their firm mor competitive, and c) security and other usage-related issues from the corporate perspective. Findings suggest that the Internet is being used as a tool for monitoring the external environment, locating distributed experts, engaging in informal know-how trading, and conducting market research. Respondents foresee greater use of the Internet in the context of the competitive intelligence function, and generally have few reservations about using the Internet

Theme

Internet

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