-
Schweibenz, W.; Thissen, F.: Qualität im Web : Benutzerfreundliche Webseiten durch Usability Evaluation (2003)
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- Abstract
- Für Webseiten ist, wie für alle interaktiven Anwendungen vom einfachen Automaten bis zur komplexen Software, die Benutzerfreundlichkeit von zentraler Bedeutung. Allerdings wird eine sinnvolle Benutzung von Informationsangeboten im World Wide Web häufig durch "cooles Design" unnötig erschwert, weil zentrale Punkte der Benutzerfreundlichkeit (Usability) vernachlässigt werden. Durch Usability Evaluation kann die Benutzerfreundlichkeit von Webseiten und damit auch die Akzeptanz bei den Benutzern verbessert werden. Ziel ist die Gestaltung von ansprechenden benutzerfreundlichen Webangeboten, die den Benutzern einen effektiven und effizienten Dialog ermöglichen. Das Buch bietet eine praxisorientierte Einführung in die Web Usability Evaluation und beschreibt die Anwendung ihrer verschiedenen Methoden.
- BK
- 05.38 / Neue elektronische Medien <Kommunikationswissenschaft>
- Classification
- ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein
AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
05.38 / Neue elektronische Medien <Kommunikationswissenschaft>
- Content
- Einführung.- Grundlagen des Web-Designs.- Usability und Usability Engineering.- Usability Engineering und das Web.- Methodenfragen zur Usability Evaluation.Expertenorientierte Methoden.- Benutzerorientierte Methoden.- Suchmaschinenorientierte Methoden.- Literatur.Glossar.- Index.- Checklisten.
- Date
- 22. 3.2008 14:24:08
- RSWK
- World Wide Web / Web Site / Gebrauchswert / Kundenorientierung / Kommunikationsdesign (GBV)
- RVK
- ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein
AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
- Subject
- World Wide Web / Web Site / Gebrauchswert / Kundenorientierung / Kommunikationsdesign (GBV)
-
Erbarth, M.: Wissensrepräsentation mit semantischen Netzen : Grundlagen mit einem Anwendungsbeispiel für das Multi-Channel-Publishing (2006)
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- Abstract
- "Wir ertrinken in Informationen, aber uns dürstet nach Wissen." Trendforscher John Naisbitt drückt hiermit aus, dass es dem Menschen heute nicht mehr möglich ist die Informationsflut, die sich über ihn ergießt, effizient zu verwerten. Er lebt in einer globalisierten Welt mit einem vielfältigen Angebot an Medien, wie Presse, Radio, Fernsehen und dem Internet. Die Problematik der mangelnden Auswertbarkeit von großen Informationsmengen ist dabei vor allem im Internet akut. Die Quantität, Verbreitung, Aktualität und Verfügbarkeit sind die großen Vorteile des World Wide Web (WWW). Die Probleme liegen in der Qualität und Dichte der Informationen. Das Information Retrieval muss effizienter gestaltet werden, um den wirtschaftlichen und kulturellen Nutzen einer vernetzten Welt zu erhalten.Matthias Erbarth beleuchtet zunächst genau diesen Themenkomplex, um im Anschluss ein Format für elektronische Dokumente, insbesondere kommerzielle Publikationen, zu entwickeln. Dieses Anwendungsbeispiel stellt eine semantische Inhaltsbeschreibung mit Metadaten mittels XML vor, wobei durch Nutzung von Verweisen und Auswertung von Zusammenhängen insbesondere eine netzförmige Darstellung berücksichtigt wird.
- Classification
- AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
- RVK
- AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
-
Stapelkamp, T.: Screen- und Interfacedesign : Gestaltung und Usability für Hard- und Software (2007)
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- Abstract
- All jene, die für Hardware- oder Software-Produkte oder für Dienstleistungen Bedienoberflächen gestalten bzw. deren Umsetzungsstrategien entwickeln oder betreuen, finden in diesem Buch die Themen Screen-, Interface-, Interaction- und Informationsdesign, deren Zusammenhänge und deren Grundlagen für die Entwicklung und Gestaltung von Produkten und Dienstleistungen ausführlich erläutert. Eine detaillierte Beschreibung der Bedeutung und Interpretation von "Interaktivität" erfolgt an Hand zahlreicher praktischer Beispiele und realer Projekte. Der Charakter von Zielgruppenanalyse und -ansprache wird analysiert. Der Autor beschreibt ferner, wie man Nutzerbedürfnisse und Bedienqualität durch Usability-Testverfahren und Evaluierungsstrategien ermitteln und ermöglichen kann. Auf der beigefügten CD-ROM liegen folgende Daten und Abbildungen als PDF vor: alle Erläuterungsgrafiken; alle Listen der Tipps der jeweiligen Kapitel; Beispiele für Flowcharts; Beispiele für Drehbücher; Beispiele für Skriptvorlagen zur Planung und Kommunikation des Screen- und Interfacedesigns; DIN-Normen und Fragebögen zum Thema Usability und Evaluierung.
- Classification
- ST 278 Informatik / Monographien / Software und -entwicklung / Mensch-Maschine-Kommunikation Software-Ergonomie
ST 280 Informatik / Monographien / Software und -entwicklung / Benutzerschnittstellen
AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
- Content
- Inhalt: 1. Orientierung planen und strukturieren Orientierung.- Metapher.- Icon.- Navigation.- Flowchart.- Drehbuch. 2. Zielgruppenanalyse und -ansprache 3. Form (visuell) Bildgestaltung.- Typografie, Text.- Layout, Styleguide.- Screendesign.- Informationdesign. 4. Form (auditiv) 5. Funktion Interactiondesign.- Interfacedesign, Dialogdesign, GUI, Navigationsstruktur.- Usability, Ergonomie, GUI, Evaluierung.
- RSWK
- Interaktive Medien / Graphische Benutzeroberfläche / Gestaltung / Hardwareentwurf / Softwareentwicklung / Ergonomie
Gestaltung / Graphische Benutzeroberfläche / Interaktive Medien (GBV)
- RVK
- ST 278 Informatik / Monographien / Software und -entwicklung / Mensch-Maschine-Kommunikation Software-Ergonomie
ST 280 Informatik / Monographien / Software und -entwicklung / Benutzerschnittstellen
AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
- Subject
- Interaktive Medien / Graphische Benutzeroberfläche / Gestaltung / Hardwareentwurf / Softwareentwicklung / Ergonomie
Gestaltung / Graphische Benutzeroberfläche / Interaktive Medien (GBV)
-
Bonsiepe, G.: Interface : Design neu begreifen (1996)
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- Abstract
- In der Alltagssprache der Neunziger wird Design auf Luxus reduziert, der überdies so teuer wie unpraktisch daherkommt. Der Autor, Professor für Interface-Design, versteht Design als effektives Handeln. Design widmet sich der Interaktion von Benutzer und Artefakt - ob nun Gegenstand oder Software. Und Interface, im sinne der Benutzerschnittstelle, darf als zentrale Kategorie des Design und damit der Lebensgestaltung verstanden werden - in Wirtschaft, Wissenschaft und Kultur
- Classification
- LH 79500 Kunstgeschichte / Allgemeines. Allgemeine Kunstgeschichte / Kunstgeschichte einzelner Gattungen der Kunst / Industriedesign / Gesamtdarstellungen
AP 15000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Allgemeines, Theorie
- RVK
- LH 79500 Kunstgeschichte / Allgemeines. Allgemeine Kunstgeschichte / Kunstgeschichte einzelner Gattungen der Kunst / Industriedesign / Gesamtdarstellungen
AP 15000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Allgemeines, Theorie
- Series
- Kommunikation und Neue Medien
-
Alexander, K.: Kompendium der visuellen Information und Kommunikation (2007)
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- Abstract
- Praktikern in wird in zunehmendem Maße abgefordert, ihr Wissen eigenständig, professionell und attraktiv aufzubereiten. Dieses Kompendium zeigt Wege auf, Informationsdesign von der Grafik bis zum Dokument zu bewerten, zu erstellen und zu verbessern. Zweihundert farbige Abbildungen gewähren Einblick in Aufbau und Funktion von Technik, visualisieren Prozesse und geben Hinweise, Information gezielt zu steuern. Das Buch beleuchtet Wahrnehmung, Ideenfindung, Illustrationsmethoden, Typografie und Layout und das Zusammenspiel von Text und Bild im Designkonzept. Es ist ein ideales Fachbuch für Studierende und Fachkräfte, die Gestaltung nicht als artifiziellen Selbstzweck, sondern als Transportmittel von Ideen und Informationen betrachten, z. B. Ingenieure, Redakteure, Journalisten, Fachkräfte für PR und Marketing, Mediengestalter, Lehrer. Der hohe Schauwert der Abbildungen lädt zum Genießen und Blättern ein.
- BK
- 06.00 / Information und Dokumentation: Allgemeines
- Classification
- AP 15040 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Optische Formen, Visuelle Kommunikation, Gebrauchsgraphik
ST 515 Informatik / Monographien / Einzelne Anwendungen der Datenverarbeitung / Wirtschaftsinformatik / Wissensmanagement, Information engineering
06.00 / Information und Dokumentation: Allgemeines
- RSWK
- Kommunikationsdesign / Lehrbuch
Visuelle Kommunikation (BVB)
- RVK
- AP 15040 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Optische Formen, Visuelle Kommunikation, Gebrauchsgraphik
ST 515 Informatik / Monographien / Einzelne Anwendungen der Datenverarbeitung / Wirtschaftsinformatik / Wissensmanagement, Information engineering
- Subject
- Kommunikationsdesign / Lehrbuch
Visuelle Kommunikation (BVB)
-
Riehm, U.; Böhle, K.; Gabel-Becker, I.; Wingert, B.: Elektronisches Publizieren : eine kritische Bestandsaufnahme (1992)
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- Classification
- AP 26150 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Redaktion / Materialsammlung, Texterstellung
ST 281 Informatik / Monographien / Software und -entwicklung / Einzelne Benutzerschnittstellen (alphabet.)
AN 46700 Allgemeines / Buch- und Bibliothekswesen, Informationswissenschaft / Buchwesen / Verlagswesen / Verlagsorganisation
AP 15840 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Elektronisch unterstützte Formen
ST 350 Informatik / Monographien / Einzelne Anwendungen der Datenverarbeitung / Textverarbeitung, Desktop Publishing
- Footnote
- Rez. in: Mitteilungsblatt VdB NW N.F. 42(1992) Nr.3, S.268-271. (H. Marloth)
- RVK
- AP 26150 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Redaktion / Materialsammlung, Texterstellung
ST 281 Informatik / Monographien / Software und -entwicklung / Einzelne Benutzerschnittstellen (alphabet.)
AN 46700 Allgemeines / Buch- und Bibliothekswesen, Informationswissenschaft / Buchwesen / Verlagswesen / Verlagsorganisation
AP 15840 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Elektronisch unterstützte Formen
ST 350 Informatik / Monographien / Einzelne Anwendungen der Datenverarbeitung / Textverarbeitung, Desktop Publishing
-
Radtke, A.; Charlier, M.: Barrierefreies Webdesign : attraktive Websites zugänglich gestalten ; [berücksichtigt detailliert BITV ; echter Workshop von Analyse bis Relaunch ; im Web: authentisches Praxisprojekt im Vorher-Nachher-Zustand] (2006)
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- Abstract
- Dieses Buch beweist: Barrierefreiheit und attraktives Webdesign schließen sich nicht aus! Nach einer Beschreibung der Grundlagen (Behinderungen, mit denen Webdesigner bei ihren Anwendern rechnen müssen, technische Lösungen wie Braille-Zeile, rechtliche Vorgaben etc.) entwickeln die Autoren an einem konkreten Praxisprojekt, wie eine nicht barrierefreie Website barrierefrei gemacht wird. Hierbei beschreiben sie ausführlich die Analyse- und Konzeptionsphase, Design-Kriterien, die technische Umsetzung, Nutzer-Tests sowie die vor und nach dem Relaunch involvierten Prozesse. Ein Kapitel zur barrierefreien Gestaltung einer CMS-basierten Website (Joomla!, TYPO3) rundet das Buch ab.
- Classification
- AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein
- Footnote
- Rez. in: Information - Wissenschaft und Praxis 58(2007) H.5, S.318 (W. Schweibenz): "Der Titel des Buches verspricht, dass es möglich sei, Web-Sites nicht nur barrierefrei, sondern auch attraktiv zu gestalten. Dieses Versprechen lösen Angie Radtke und Michael Charlier mit einer DemoWeb-Site für die fiktive Gemeinde BadSeendorf (Internet, URL http://www.badseendorf.de) ein. Dort werden einander zwei Versionen gegenübergestellt, wobei der Ausgangspunkt ein barrierebehaftetes Design ist, das durch eine barrierearme Version ersetzt wird. Diese beiden Beispiele wären für sich genommen bereits sehr hilfreich bei der Auseinandersetzung mit dem Thema Barrierefreiheit. In Kombination mit dem zugehörigen Buch haben Radtke und Charlier eine umfassende Einführung geschaffen, die sowohl für die eigenständige Einarbeitung in die Thematik als auch für die Verwendung in der Lehre sehr geeignet ist. In einem knappen theoretisch ausgerichteten Grundlagenteil werden Fragen behandelt wie beispielsweise was Barrierefreiheit ist und wem sie nützt, warum Zugänglichkeit und ansprechendes Design kein Widerspruch sind und welche gesetzlichen Vorgaben gelten. Im Mittelpunkt des umfangreichen Praxisteils steht die genannte Web-Site der fiktiven Gemeinde Bad-Seendorf. Ausgehend von dem barrierebehafteten Design werden an konkreten Beispielen die Probleme bestimmter Nutzergruppen analysiert, zu denen neben den üblicherweise dargestellten Betroffenen auch die Altersgruppe 50plus zählt, die häufig vernachlässigt wird. Weiterhin wird in einzelnen Kapiteln eine Analyse von Barrieren durchgeführt, sowie Maßnahmen zur gezielten Vermeidung von Zugangsblockaden und Zugangserschwernissen aufgezeigt, wobei auch auf multimediale Inhalte und Sonderfälle wie PDF, Flash, und Videos in Deutscher Gebärdensprache eingegangen wird. Eine kurze Beschreibung des Einsatzes von Content-Management-Systemen für barrierefreie Web-Angebote legt den Schwerpunkt auf die Systeme Joomla! und TYPO3.
Insgesamt zeichnet sich die Kombination von Buch und Web-Site durch einen hohen Praxisbezug aus. Die Texte sind leicht zu lesen, die Sprache ist einfach und verständlich. Zahlreiche farbliche und grafisch gestaltete Randnotizen enthalten Verweise und Erläuterungen und stellen Bezüge her, sowohl zu den Beispielen als auch zu den einzelnen Prüfpunkten der Barrierefreie Informationstechnik-Verordnung (BITV). In den Text integrierte Abbildungen sowie Hinweise auf Benutzungsprobleme für Menschen mit Behinderungen und Testmöglichkeiten machen die Problematik von Barrieren deutlich, auch für Leser, welche die Vorteile einer barrierearmen Gestaltung von Web-Sites verstehen wollen, ohne sich auf die Ebene des Quellcodes begeben zu müssen, wobei die Beispiele durchaus eine tiefergehende Auseinandersetzung mit der Programmierung erlauben."
- RVK
- AP 15860 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Formen der Kommunikation und des Kommunikationsdesigns / Kommunikationsdesign in elektronischen Medien
ST 252 Informatik / Monographien / Software und -entwicklung / Web-Programmierung, allgemein
-
Uhl, M.: Medien - Gehirn - Evolution : Mensch und Medienkultur verstehen ; eine transdisziplinäre Medienanthropologie (2009)
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- Abstract
- Medien sind der Treibstoff der Wissensgesellschaft. Unsere Gehirne sind ihr Motor. Dieses Buch führt Medienwissenschaften, Neurobiologie, Kognitionsforschung und evolutionäre Anthropologie zusammen zu einem disziplinübergreifenden Verständnis der Dynamiken von Mensch und (Medien-)Kultur. Matthias Uhl lässt deutlich werden, dass die Wahrnehmung und Wirkung medialer Kommunikation nur vor dem Hintergrund eines empiriebasierten Menschenbildes umfassend begriffen werden kann. Wer den Zusammenhang von Stimulus, Sinn und Synapse in den Köpfen der Bewohner des dritten Jahrtausends verstehen will, kommt an diesem Buch nicht vorbei.
- BK
- 05.20 Kommunikation und Gesellschaft
- Classification
- AP 13500: Allgemeines / Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign
LC 50000: Darstellung ohne geografischen Bezug / Ethnologie / Kunst und Wissen
AP 13700: Semiotik (Semiologie) / Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign
AP 13550: Grundlagen, Methodik, Theorie / Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign
LC 13000: Darstellung ohne geografischen Bezug / Ethnologie / Materielle Kultur und Wirtschaftsethnologie
05.20 Kommunikation und Gesellschaft
- Date
- 12. 2.2022 17:28:22
- Field
- Kommunikationswissenschaften
- Footnote
- Zugl.: Siegen, Univ., Habil.-Schr. u.d.T.: Uhl, Matthias: Evolutionäre Medienanthropologie : eine transdisziplinäre Theorie der Wahrnehmung, Wirkung und Nutzung von Medien
- RSWK
- Anthropologie / Medien
- RVK
- AP 13500: Allgemeines / Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign
LC 50000: Darstellung ohne geografischen Bezug / Ethnologie / Kunst und Wissen
AP 13700: Semiotik (Semiologie) / Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign
AP 13550: Grundlagen, Methodik, Theorie / Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign
LC 13000: Darstellung ohne geografischen Bezug / Ethnologie / Materielle Kultur und Wirtschaftsethnologie
- Subject
- Anthropologie / Medien
-
Bolz, N.: Am Ende der Gutenberggalaxis : die neuen Kommunikationsverhältnisse (1995)
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- BK
- 05.00 / Kommunikationswissenschaft: Allgemeines
05.20 / Kommunikation und Gesellschaft
- Classification
- SR 850 Informatik / Nachschlagewerke. Didaktik / Allgemeines, Nachschlagewerke, Ausbildung / Gesellschaftliche Folgen der Datenverarbeitung
AP 14000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Beziehungen, Ausstrahlungen, Einwirkungen / Kommunikation und Gesellschaft
AP 13600 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Aufgabe, Funktion, Bedeutung
MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
05.00 / Kommunikationswissenschaft: Allgemeines
05.20 / Kommunikation und Gesellschaft
Soz B 91 / Kommunikation
Pub A 91 / Kommunikation
- Field
- Kommunikationswissenschaften
- RSWK
- Elektronische Medien / Kommunikation (BVB)
Informationsgesellschaft / Kommunikation / Theorie (BVB)
Neue Medien / Kommunikation (BVB)
Kommunikation (BVB)
Neue Medien / Philosophie / Aufsatzsammlung (BVB)
- RVK
- SR 850 Informatik / Nachschlagewerke. Didaktik / Allgemeines, Nachschlagewerke, Ausbildung / Gesellschaftliche Folgen der Datenverarbeitung
AP 14000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Beziehungen, Ausstrahlungen, Einwirkungen / Kommunikation und Gesellschaft
AP 13600 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Aufgabe, Funktion, Bedeutung
MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
- SBB
- Soz B 91 / Kommunikation
Pub A 91 / Kommunikation
- Subject
- Elektronische Medien / Kommunikation (BVB)
Informationsgesellschaft / Kommunikation / Theorie (BVB)
Neue Medien / Kommunikation (BVB)
Kommunikation (BVB)
Neue Medien / Philosophie / Aufsatzsammlung (BVB)
-
Faulstich, W.: Mediengeschichte : Bd.1: Von den Anfängen bis 1700 - Bd.2: Von 1700 bis ins 3. Jahrtausend (2006)
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- Abstract
- Werner Faulstichs Geschichte der Medien ist der komprimierte Ertrag langjähriger Forschungsarbeit. Bei diesem Projekt wurden erstmals Tausende von Teilstudien zu den verschiedensten Aspekten der Mediengeschichte recherchiert, geprüft, selektiert, gebündelt, gewichtet und zu einem systematischen, umfassenden Überblick integriert. So entstand eine in dieser Form einzigartige Zusammenschau. Beide Bände sind didaktisch durchgearbeitet und können sowohl einzeln als auch im Verbund genutzt werden. Sie richten sich an Studierende der Medienwissenschaften sowie an alle, die sich einen fundierten Überblick über die Geschichte der Medien verschaffen wollen. Definitionen, Merksätze und zahlreiche Abbildungen fördern das Lernergebnis Verständnisfragen und weiterführende Fragen sichern die Arbeitsergebnisse Optimal für den schnellen, umfassenden Überblick
- BK
- 05.01 / Geschichte der Kommunikationswissenschaft
05.30 / Massenkommunikation / Massenmedien: Allgemeines
- Classification
- AP 13000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Biographien, Geschichte / Biographische Lexika
AP 13300 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Biographien, Geschichte / Geschichte der Publizistik und Kommunikation
05.01 / Geschichte der Kommunikationswissenschaft
05.30 / Massenkommunikation / Massenmedien: Allgemeines
- Field
- Kommunikationswissenschaften
- Footnote
- Rez. in Mitt. VÖB 60(2007) H.3, S.61-63 (M. Scheutz)
- Imprint
- Göttingen : Vandenhoeck und Ruprecht
- RSWK
- Medien / Geschichte
Medien / Kommunikation / Einführung / Geschichte (GBV)
- RVK
- AP 13000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Biographien, Geschichte / Biographische Lexika
AP 13300 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Biographien, Geschichte / Geschichte der Publizistik und Kommunikation
- Subject
- Medien / Geschichte
Medien / Kommunikation / Einführung / Geschichte (GBV)
-
Faßler, M.: Was ist Kommunikation? (2002)
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- Abstract
- Kommunikation ist das letzte große Universalitätsversprechen des modernen Denkens. Durch sie soll ein dauerhafter, freiheitlicher sozialer Verbund entstehen, eine globale Ordnung der Verständigungsmöglichkeiten. Ihre heutigen Strukturen sind geprägt durch neue elektronische Medien und globale Vernetzungen. Wie ist heute Verständigung zu entwerfen? Wie sind intersubjektive und soziale Verbindungen von Dauer herstellbar? Lassen sich überhaupt noch Kommunikationsmodelle denken, die auf eine Sozialität bezogen sind? Das Buch stellt die wichtigsten theoretischen Modelle vor, bezieht sie auf die neuen medientechnologischen Bedingungen und überprüft sie an den empirischen Ergebnissen der Kommunikationsforschung.
- BK
- 05.00 / Kommunikationswissenschaft: Allgemeines
- Classification
- AP 12800 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Nachschlagewerke, Allgemeine Darstellungen / Einführungen, Abrisse
05.00 / Kommunikationswissenschaft: Allgemeines
- Field
- Kommunikationswissenschaften
- RSWK
- Kommunikation / Theorie
Kommunikation (BVB)
Medien (BVB)
Kommunikation / Einführung (BVB)
- RVK
- AP 12800 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Nachschlagewerke, Allgemeine Darstellungen / Einführungen, Abrisse
- Subject
- Kommunikation / Theorie
Kommunikation (BVB)
Medien (BVB)
Kommunikation / Einführung (BVB)
-
Kübler, H.-D.: Kommunikation und Massenkommunikation : ein Studienbuch (1994)
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- Abstract
- Jeder Mensch kommuniziert. Das macht ihn zum homo sapiens mit Verstand und Sinn, zugleich bereitet ihm Kommunikation viele Probleme. Als Massenkommunikation über Medien ist Kommunikation längst zu Markt, Produktionsfaktor und gesellschaftlicher Macht geworden. Ständig kommen neue Medien hinzu, die Kommunikation verbreiten, vervielfältigen, erleichtern und verschönern wollen. Doch auch deren Zeichen und Botschaften müssen jeweils kommuniziert werden. So ist Kommunikation sowohl ein geläufiges, mitunter leeres Schlagwort wie auch ein spannendes und bedeutendes Denk- und Handlungsfeld, mit dem sich jeder im Alltag, aber auch fast alle Wissenschaftsdisziplinen befassen. Das Studienbuch will in dieses komplexe, kaum abgrenzbare Feld mit all seinen Aspekten einführen und zieht dazu möglichst viele Erklärungsansätze der Wissenschaften heran. Mehrfach wird die individuelle Reflexion angesprochen. So soll die persönliche, immer schon vorhandene kommunikative Kompetenz ebenso erkundet werden, wie sich wichtige theoretische Konzepte und empirische Befunde vorstellen lassen
- BK
- 05.00 / Kommunikationswissenschaft: Allgemeines
05.30 / Massenkommunikation / Massenmedien: Allgemeines
- Classification
- MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines
CV 3500 Psychologie / Sozialpsychologie / Kommunikation, Massenmedien, soziale Beeinflussung, soziale Macht
05.00 / Kommunikationswissenschaft: Allgemeines
05.30 / Massenkommunikation / Massenmedien: Allgemeines
- Field
- Kommunikationswissenschaften
- RSWK
- Kommunikation
Kommunikation / Studienbuch (ÖVK)
- RVK
- MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines
CV 3500 Psychologie / Sozialpsychologie / Kommunikation, Massenmedien, soziale Beeinflussung, soziale Macht
- Series
- Medien und Kommunikation; Bd.21
- Subject
- Kommunikation
Kommunikation / Studienbuch (ÖVK)
-
Höflich, J.R.: Mensch, Computer und Kommunikation : Theoretische Verortungen und empirische Befunde (2001)
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- Abstract
- Das Internet verändert den Medienalltag. Damit ist der Computer nicht nur zu einem neuen Informations-, sondern auch zu einem Kommunikationsmedium geworden. Die Arbeit beschäftigt sich mit diesem Hybridmedium, indem insbesondere der Rahmen 'computervermittelter' interpersonaler Kommunikation näher bestimmt und vor dem Hintergrund multipler Medienrahmen verortet wird. Die theoretischen Verortungen werden durch eine empirische Fallstudie ergänzt. Gegenstand der Studie ist die Nutzung der Online-Angebote einer Tageszeitung. Da es sich um die ersten OnlineAktivitäten einer deutschen Tageszeitung überhaupt handelt, hat die Studie für zukünftige Forschungen sogar einen dokumentierenden Charakter.
- BK
- 54.08 / Informatik in Beziehung zu Mensch und Gesellschaft
- Classification
- MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
AP 14000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Beziehungen, Ausstrahlungen, Einwirkungen / Kommunikation und Gesellschaft
54.08 / Informatik in Beziehung zu Mensch und Gesellschaft
- Content
- Aus dem Inhalt: «Interaktive Medien»: Von den Entwicklungen des Fernsehens und des Computers als Kommunikationsmedium - Kommunikation im «Cyberspace» - eine erste Annäherung - Computerrahmen I: Der Umgang mit medialen Restriktionen - Computerrahmen II: Multimedialität als multiple Rahmen - Die Analyse der OnlineAktivität einer Tageszeitung im Rahmen einer Fallstudie - Kommunikative Einbindung und die Nutzung des Computers als Hybridmedium - empirische Befunde - Die soziale und lokale Dimension computervermittelter Kommunikation.
- Field
- Kommunikationswissenschaften
- RSWK
- Computer / Kommunikation / Augsburger Allgemeine / Mailbox
Neue Medien / Kommunikationsverhalten (BVB)
- RVK
- MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
AP 14000 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Beziehungen, Ausstrahlungen, Einwirkungen / Kommunikation und Gesellschaft
- Subject
- Computer / Kommunikation / Augsburger Allgemeine / Mailbox
Neue Medien / Kommunikationsverhalten (BVB)
-
Früh, W.: Inhaltsanalyse (2001)
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- Abstract
- Der Autor bietet eine theoretisch fundierte Anleitung zur praktischen Durchführung von Inhaltsanalysen. diskutiert u.a.: die Themen-Frequenzanalyse, die semantische Struktur- und Inhaltsanalyse und die computergestützte Inhaltsanalyse. Zahlreiche Beispiele erleichtern den Einstieg in diese Methode der empirischen Kommunikationsforschung
- BK
- 70.03 Methoden, Techniken und Organisation der sozialwissenschaftlichen Forschung
- Classification
- MR 2600 Soziologie / Sozialwissenschaftliche Theorien und Methoden / Methoden der Sozialforschung / Inhaltsanalyse, Aktenanalyse
AP 13550 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Grundlagen, Methodik, Theorie
AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines
70.03 Methoden, Techniken und Organisation der sozialwissenschaftlichen Forschung
- Field
- Kommunikationswissenschaften
- RVK
- MR 2600 Soziologie / Sozialwissenschaftliche Theorien und Methoden / Methoden der Sozialforschung / Inhaltsanalyse, Aktenanalyse
AP 13550 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Grundlagen, Methodik, Theorie
AP 13500 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Allgemeines
-
Faßler, M.: Netzwerke : Einführung in die Netzstrukturen, Netzkulturen und verteilte Gesellschaftsarbeit (2001)
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- Abstract
- Was ersetzt in unserer heutigen, von der Globalisierung geprägten Kommunikationsgesellschaft die Netzwerke früherer Gesellschaften: Berufliche oder nachbarschaftliche Hilfe, oder geheime Absprachen? Diese Netzwerke bildeten die heimliche private Ordnung. Welche Chancen bieten die neuen technologischen Möglichkeiten der vernetzten Kommunikation. Diesen und anderen Fragen, die mit diesen Problemen zusammenhängen, geht diese Einführung nach
- BK
- 05.20 / Kommunikation und Gesellschaft
05.38 / Neue elektronische Medien <Kommunikationswissenschaft>
- Classification
- MR 6600 Soziologie / Sozialwissenschaftliche Theorien und Methoden / Psychologische Ansätze / Theorie der sozialen Interaktion, Kommunikation, Konformität
AP 18450 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Telekommunikation, Bildschirmtext
05.20 / Kommunikation und Gesellschaft
05.38 / Neue elektronische Medien <Kommunikationswissenschaft>
- Field
- Kommunikationswissenschaften
- RSWK
- Netzwerk / Medien / Informationsaufnahme / Kommunikationsstrategie
Informationsgesellschaft / Interpersonale Kommunikation / Internet
Informationsgesellschaft / Internationale Kommunikation / Internet (BVB)
Internet / Kommunikation / Gesellschaft / Auswirkung (BVB)
- RVK
- MR 6600 Soziologie / Sozialwissenschaftliche Theorien und Methoden / Psychologische Ansätze / Theorie der sozialen Interaktion, Kommunikation, Konformität
AP 18450 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Arten des Nachrichtenwesens, Medientechnik / Telekommunikation, Bildschirmtext
- Subject
- Netzwerk / Medien / Informationsaufnahme / Kommunikationsstrategie
Informationsgesellschaft / Interpersonale Kommunikation / Internet
Informationsgesellschaft / Internationale Kommunikation / Internet (BVB)
Internet / Kommunikation / Gesellschaft / Auswirkung (BVB)
-
Nürnberger, A.: Datenbanken und Recherche : ein Handbuch für Journalisten und Dokumentaristen ; [über Archive, Dokumentationen und elektronische Datenbanken] (1993)
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- Abstract
- Dieses Handbuch dient als Einführung und zum Nachschlagen. Es ist gemacht für Journalisten, Redaktionsdienste, Dokumentare und Archivare. Es beschreibt und zeigt wie Archive und Dokumentationen aufgebaut und geführt werden, wie in elektronischen Datenbanken recherchiert wird, was zur Ausstattung jeder Redaktion und jedes Journalisten gehört.
- BK
- 05.30 / Massenkommunikation / Massenmedien: Allgemeines
- Classification
- AP 22100 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Organisationsform, Beruf, Forschung / Archive, Sammlungen
AP 22900 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Nachschlagewerke, Allgemeine Darstellungen / Darstellungen zu mehreren Gebieten
AP 26150 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Redaktion / Materialsammlung, Texterstellung
AN 96000 Allgemeines / Buch- und Bibliothekswesen, Informationswissenschaft / Informationswissenschaft / Informationsvermittlung, Informationsplanung / Allgemeines
05.30 / Massenkommunikation / Massenmedien: Allgemeines
- Footnote
- Enthält Darstellung der ZDF-Pressedatenbank
- RVK
- AP 22100 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Organisationsform, Beruf, Forschung / Archive, Sammlungen
AP 22900 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Nachschlagewerke, Allgemeine Darstellungen / Darstellungen zu mehreren Gebieten
AP 26150 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Zeitungswissenschaft / Redaktion / Materialsammlung, Texterstellung
AN 96000 Allgemeines / Buch- und Bibliothekswesen, Informationswissenschaft / Informationswissenschaft / Informationsvermittlung, Informationsplanung / Allgemeines
-
Palm, G.: CyberMedienWirklichkeit : virtuelle Welterschließungen (2004)
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- Abstract
- CyberMedienWirklichkeit ist ein Buch, welches man nicht mehr so schnell aus der Hand legt. Wir bewegen uns heutzutage mehr in der Virtualität, als mancher es für möglich hält. Wirklichkeit ist kein fester Begriff mehr, den man sich sicher sein sollte; Wirklichkeit ist ein Netz voller Spannungen und Gegenspannungen, die erst in der Konstruktion dieser ihre Existenz konstituieren. Die Welten des Cyberspace wurden nach dem Platzen der New Economy-Blase allzu sehr unterschätzt, was dem Gegenstand allerdings einfach nicht gebührt. Gerade weil wir nicht wissen, wohin die Reise geht, kommt es darauf an, diesen Vorteil effizient auszunutzen - wie das geschehen kann, zeigt in der gegenwärtigen deutschen Virtualitätsliteratur niemand anderes besser als der Bonner Publizist Goedart Palm. Fazit: Unbedingt lesen! Wer das nicht tut, verpasst etwas.
- BK
- 05.38 / Neue elektronische Medien <Kommunikationswissenschaft>
- Classification
- SR 850 [Informatik # Nachschlagewerke. Didaktik # Allgemeines, Nachschlagewerke, Ausbildung # Gesellschaftliche Folgen der Datenverarbeitung]
AP 13950 [Allgemeines # Medien- und Kommunikationswissenschaften, Kommunikationsdesign # Theorie und Methodik # Zukunftsentwicklung]
MS 7850 [Soziologie # Spezielle Soziologien # Soziologie der Massenkommunikation und öffentlichen Meinung # Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations]
05.38 / Neue elektronische Medien <Kommunikationswissenschaft>
- RVK
- SR 850 [Informatik # Nachschlagewerke. Didaktik # Allgemeines, Nachschlagewerke, Ausbildung # Gesellschaftliche Folgen der Datenverarbeitung]
AP 13950 [Allgemeines # Medien- und Kommunikationswissenschaften, Kommunikationsdesign # Theorie und Methodik # Zukunftsentwicklung]
MS 7850 [Soziologie # Spezielle Soziologien # Soziologie der Massenkommunikation und öffentlichen Meinung # Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations]
-
Hasebrook, J.: Multimedia-Psychologie : eine neue Perspektive menschlicher Kommunikation (1995)
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- Abstract
- Multimedia wird unser Leben vermutlich ähnlich einschneidend verändern, wie der Buchdruck im 15. Jahrhundert unsere gesamte Kultur revolutioniert hat. Welche Veränderungen die neue Kommunikationstechnologie bringen wird, hängt nicht nur von der Hard- und Software der Multimediasysteme ab, sondern auch von der Hard- und Software des Menschen - von Gehirnprozessen und psychologischen 'Programmen' beim Denken, Wahrnehmen und Fühlen. Die Möglichkeiten, aber auch die Grenzen multimedialer Information werden deutlich, wenn man sich etwa vor Augen führt, wie viel Information wir allein beim Sehen ausblenden, wie wir Information im Gedächtnis abspeichern, wie wir verschiedenen Sinne synchronisieren. Auch für Medien gilt: Weniger ist manchmal mehr. Wenn man das Buch in die Hand nimmt und die Demonstrationsprogramme auf der beiliegenden CD-ROM dazu anschaut, wird man verstehen, warum es immer noch gewinnbringend ist, ein Buch zu lesen, und warum es durch ein elektronisches Medium sinnvoll ergänzt werden kann
- Classification
- ST 325 Informatik / Monographien / Einzelne Anwendungen der Datenverarbeitung / Multimedia
CV 3500 Psychologie / Sozialpsychologie / Kommunikation, Massenmedien, soziale Beeinflussung, soziale Macht
CX 3000 Psychologie / Pädagogische Psychologie / Allgemeines / Pädagogische Lernpsychologie
AP 13750 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Psychologie
AP 17520 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Werbung, Propaganda / Aufmachung, Gestaltung, Design / Psychologie
- Content
- Enthält die Kapitel: Von Mesopotamien nach Multimedia - Sehen und Einsehen - Hören, Sehen und Verstehen - Texte verstehen und behalten - Ansichten und Einsichten - Denkmodelle - Von der Lesemaschine zum Hypertext - Neue alte Lernwelten - Technische Dialoge - Evaluation - Ausblicke in eine neue Welt
- RVK
- ST 325 Informatik / Monographien / Einzelne Anwendungen der Datenverarbeitung / Multimedia
CV 3500 Psychologie / Sozialpsychologie / Kommunikation, Massenmedien, soziale Beeinflussung, soziale Macht
CX 3000 Psychologie / Pädagogische Psychologie / Allgemeines / Pädagogische Lernpsychologie
AP 13750 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Theorie und Methodik / Psychologie
AP 17520 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Werbung, Propaganda / Aufmachung, Gestaltung, Design / Psychologie
-
Donsbach, W.: Wahrheit in den Medien : über den Sinn eines methodischen Objektivitätsbegriffes (2001)
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- Abstract
- Das Problem der Wahrnehmung und Darstellung von Wahrheit durch die Medien führt zu vier zentralen Fragen: Wie viel Wahrheit gibt es in der Welt, über die Journalisten berichten müssen? Wie ermittelt oder recherchiert man diese Wahrheit? Wie trennt man die Spreu vom Weizen? Und wie geht man als Journalist mit dem um, was man als Wahrheit erkannt hat oder erkannt zu haben glaubt? Hier gibt es ganz offensichtlich eine Parallele zwischen Journalisten und Wissenschaftlern. Journalisten und Wissenschaftler brauchen erstens Hypothesen, zweitens geeignete Hypothesentests, drittens ein gutes Abgrenzungs-Kriterium und viertens Verfahren, um die erkannten Sachverhalte auf angemessene Weise für eine Kommunikation mit anderen zu repräsentieren, das heißt sie darzustellen. Es gibt zwei große Unterschiede zwischen Journalisten und Wissenschaftlern: Journalisten sind in der Regel auf raum-zeitlich begrenzte Aussagen aus, Wissenschaftler in der Regel auf raumzeitlich unbegrenzte Gesetze. Aber diese Unterschiede sind fließend, weil Wissenschaftler raum-zeitlich begrenzte Aussagen brauchen, um ihre All-Aussagen zu überprüfen, und Journalisten sich immer häufiger auf das Feld der allgemeinen Gesetzes-Aussagen wagen oder doch zumindest Kausalinterpretationen für soziale Phänomene anbieten. Der zweite Unterschied besteht darin, dass die Wissenschaft weitgehend professionalisiert ist (zumindest gilt dies uneingeschränkt für die Naturwissenschaften und die Medizin), was ihr relativ klare Abgrenzungs- und Güte-Kriterien beschert hat. Diese fehlen weitgehend im Journalismus.
- Content
- Der Beitrag basiert auf einem Vortrag beim 9. Ethiktag "Wissenschaft und Medien" am Zentrum für Ethik und Recht in der Medizin des Universitätsklinikums Freiburg im Februar 2001.
- Field
- Kommunikationswissenschaften
- Source
- Politische Meinung. 381(2001) Nr.1, S.65-74 [https%3A%2F%2Fwww.dgfe.de%2Ffileadmin%2FOrdnerRedakteure%2FSektionen%2FSek02_AEW%2FKWF%2FPublikationen_Reihe_1989-2003%2FBand_17%2FBd_17_1994_355-406_A.pdf&usg=AOvVaw2KcbRsHy5UQ9QRIUyuOLNi]
-
Abbott, R.: ¬The world as information : overload and personal design (1999)
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- Abstract
- This book takes the broadest view of information, considering it as a phenomenon in its own roght, rather than exploring the technology for handling it. It is very much concerned with the meaning of information - and what we as individuals do with it
- BK
- 02.10 / Wissenschaft und Gesellschaft
- Classification
- AP 16100 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Aussagefunktion und Aussagegestaltung / Unterrichtung (Information)
MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
02.10 / Wissenschaft und Gesellschaft
- Footnote
- Rez. in: Knowledge organization 26(1999) no.2, S.104-105 (M. Dowding)
- RVK
- AP 16100 Allgemeines / Medien- und Kommunikationswissenschaften, Kommunikationsdesign / Aussagefunktion und Aussagegestaltung / Unterrichtung (Information)
MS 7850 Soziologie / Spezielle Soziologien / Soziologie der Massenkommunikation und öffentlichen Meinung / Allgemeine Theorie der gesellschaftlichen Kommunikation und ihrer Medien; Begriff der Öffentlichkeit; Meinungsbildung, public relations
