Diese Datenbank enthält über 40.000 Dokumente zu Themen aus den Bereichen Formalerschließung – Inhaltserschließung – Information Retrieval.
© 2015 W. Gödert, TH Köln, Institut für Informationswissenschaft / Powered by litecat, BIS Oldenburg (Stand: 15. Juni 2019)
1Qualman, E.: Socialnomics : how social media transforms the way we live and do business.
Hoboken, N.J. : Wiley, 2009. xix, 265 S.
Abstract: A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. * Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites * A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it * Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Inhalt: Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
LCSH: Internet marketing ; Social media ; Social networks ; Electronic commerce
RSWK: Telemarketing (GBV) ; Internet (GBV) ; Unternehmen / Soziale Software / Online-Werbung (BSZ) ; Unternehmen / World Wide Web 2.0 / Marketing (BSZ) ; Electronic Commerce / Soziales Netzwerk (BSZ)
BK: 85.20 / Betriebliche Information und Kommunikation
DDC: 330.9 / dc22
LCC: HF5415.1265 .Q83 2009
RVK: QC 010 ; QP 650 ; QR 760 (BSZ) ; MS 5920 (BSZ) ; AP 15980 (BSZ) ; SR 850 (BSZ) ; ST 252 (BSZ)
2Hearst, M.A.: Search user interfaces.
Cambridge : Cambridge University Press, 2009. XVIII, 385 S.
Abstract: This book outlines the human side of the information seeking process, and focuses on the aspects of this process that can best be supported by the user interface. It describes the methods behind user interface design generally, and search interface design in particular, with an emphasis on how best to evaluate search interfaces. It discusses research results and current practices surrounding user interfaces for query specification, display of retrieval results, grouping retrieval results, navigation of information collections, query reformulation, search personalization, and the broader tasks of sensemaking and text analysis. Much of the discussion pertains to Web search engines, but the book also covers the special considerations surrounding search of other information collections.
Inhalt: Inhalt: The design of search user interfaces -- The evaluation of search user interfaces -- Models of the information seeking process -- Query specification -- Presentation of search results -- Query reformulation -- Supporting the search process -- Integrating navigation with search -- Personalization in search -- Information visualization for search interfaces -- Information visualization for text analysis -- Emerging trends in search interfaces. Vgl. die digitale Fassung unter: http://searchuserinterfaces.com.
Anmerkung: Rez. in: JASIST 63(2012) no.12, S. 2555-2556 (M. Efron)
Themenfeld: Suchoberflächen ; Visualisierung
LCSH: Web search engines ; User interfaces (Computer systems) ; Human / computer interaction
RSWK: Informationssystem / Graphische Benutzeroberfläche / Suche / Benutzerorientierung (BVB) ; Informationssystem / Graphische Benutzeroberfläche / Benutzerorientierung (GBV) ; World Wide Web / Information Retrieval / Mensch-Maschine-Kommunikation / Benutzerorientierung (HBZ)
BK: 54.65 / Webentwicklung / Webanwendungen
DDC: 006.7/784 / dc22
GHBS: KNZT (SI) ; TXM (FH K)
LCC: TK5105.884 .H43 2009
RVK: ES 900 (BVB) ; ST 281 (BVB) ; AP 15860 (BSZ) ; ST 280 (BSZ) ; ST 252 (BSZ)