Document (#10305)

Author

Schmidhäusler, F.J.

Title

Mit CD, Satellit und Multimedia : Tele-Marketing gestern, heute und morgen

Source

Cogito. 11(1995) H.2, S.26-29

Year

1995

Abstract

Stellen Sie sich vor, Sie sehen im Fernsehen einen Katastrophen-Film; und während sich das Feuer im 37. Stock eines Hochhauses rasend ausbreitet, erscheint auf Ihrem Bildschirm plötzlich ein Bestellformular für einen Feuerlöscher - natürlich 'intuitiv' auszufüllen (mit Windows-Icons und -Buttons). Unsinn, meinen Sie? Nun, so stellen sich jedenfalls manche Leute das Tele-Marketing der Zukunft vor

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