Document (#11053)

Author
Matthews, J.
Jeffcoate, J.
Title
Interactive television : the opportunity for news information servicey
Source
Online information 94. Proceedings of the 18th International Online Meeting, London, 6-8 Dec 1994. Ed. by D.I. Raitt et al
Imprint
Oxford : Learned Information
Year
1994
Pages
S.19-26
Abstract
Interactive television increases the control that viewers can exercise over what they watch and when they watch it. There are a variety of technological possibilities for the delivery of interactive television which offer different bandwidths and amounts of interaction. The key feature is the value of the content and in the long run content owners will be the main beneficiaries from the development of the interactive television market, although this market is estimated to take many years to develop

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