Document (#16019)

Author

Kennedy, S.D.

Title

Dilemmas abound with Internet ads

Source

Information today. 13(1996) no.11, S.47,50

Year

1996

Abstract

Examines how the 71,1 million dollars in advertising revenue from 600 Web sites has been gained. 2/3 of this went to only 10 sites, the top 5 of which were Netscape, InfoSeek, Yahoo!, Lycos anc Excite. Offers 5 tips for effective banner advertising on Web pages. Multithreaded parallel search sites such as MetaCrawler and SavvySearch which enable a user to run several search engines simultaneously, pose a threat to advertising. Cyber 411, a new tool, queries 15 different search engines. Another category, software for querying multiple search engines such as WebCompass, willbuild a keyword searchable index with the summary of results which is output as an HTML file. Compares this with similar products including a Netscape product. InfoSeek and Excite offer mini-applications to place a labelled button on the browser's tool-bar to go straight to their respective search engine. VistaPass from AltaVista will run minimized on a task bar

Theme

Suchmaschinen

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