Document (#21883)

Author
Wille, P.
Title
¬A comparison of the Internet presences of German libraries and companies
Source
Libri. 48(1998) no.3, S.131-139
Year
1998
Abstract
Reports results of a study to determine the presence of German libraries and companies on the WWW. The investigation included 60 German libraries (30 academic and 30 public libraries) and 50 German companies (30 publishers and 20 mail order firms). The aim was to evaluate the quality of their home pages in terms of information content, currency, graphics, clarity and service. The importance of a Web presence for libraries was found to be comparable to that for companies because of the common basis of production and delivery of output. A Web site is a means of speaking to a target group, transporting the corporate identity, and informing visitors to the site about current activities. It is important for marketing, by offering certain services such as electronic mail ordering via Internet and by presenting products in a new way on the Web. Results show that the currency of libraries' Web sites is far behind the ideal. Public libraries offer little service and rarely utilise the wide range of possibilities given by the WWW. Academic libraries have better service and strive to improve. Companies' home pages show better results than those of the libraries, most especially in the fields of design quality, clarity and coporate identity
Theme
Internet
Location
D

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