Document (#23052)

Author

Conrad, M.
Ruzas, S.

Title

Werbung und Poesie : Die Bedeutung von Wissen für die Markenführung

Source

Weltwissen - Wissenswelt: Das globale Netz von Text und Bild. Hrsg.: Christa Maar, u.a

Imprint

Köln : DuMont

Year

2000

Pages

S.242-246

Abstract

Ein Gespräch über den Einsatz von Bildern in Werbekampagnen

Form

Bilder

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