Document (#23879)

Author
Stubbe, H.
Title
Wege zu mehr Kundenzufriedenheit in der Informationsvermittlung
Source
Information Research & Content Management: Orientierung, Ordnung und Organisation im Wissensmarkt; 23. DGI-Online-Tagung der DGI und 53. Jahrestagung der Deutschen Gesellschaft für Informationswissenschaft und Informationspraxis e.V. DGI, Frankfurt am Main, 8.-10.5.2001. Proceedings. Hrsg.: R. Schmidt
Imprint
Frankfurt am Main : DGI
Year
2001
Pages
S.141
Series
Tagungen der Deutschen Gesellschaft für Informationswissenschaft und Informationspraxis; 4
Abstract
Kundenzufriedenheit ist die Basis für eine längerfristige Zusammenarbeit zwischen Informationsvermittlern und internen oder externen Informationsnachfragern. Sie ist daher eine wichtige oder die wichtigste Zielgrösse im Informationsmarketing. Dabei gilt es jedoch, ein Optimum zwischen den Zielen »minimale Kosten« und »maximale Zufriedenheit der Kunden« zu finden. In der Praxis kommt es immer wieder vor, dass zwischen den Erwartungen von Kunden und den gelieferten Ergebnissen von Rechercheuren Diskrepanzen bestehen. Sei es, dass für ein Recherchethema nur eine geringe Anzahl von Datenbanken existiert, sei es, dass die Informationen sich geografisch auf andere Gebiete erstrecken als erwünscht, sei es, dass die Form und Aufbereitung der Recherche als nicht ansprechend empfunden wird oder aus sonstigen anderen Gründen. Was für Rechercheure selbstverständlich und selbsterklärend ist, ist oft beim Kunden erklärungsbedürftig. Folglich sind Kunden enttäuscht von Ihrem Dienstleister. Es ist empfehlenswert, in folgenden Stufen vorzugehen, die im einzelnen anhand von Praxisbeispielen erläutert werden: 1. Ermitteln der Kriterien für Kundenzufriedenheit: 2. Messen der Kundenzufriedenheit; 3. Ermitteln der Möglichkeiten zur Steigerung der Zufriedenheit; 4. Ermitteln der entstehenden Kosten für eine Steigerung der Zufriedenheit; 5. Kosten-/Nutzen Vergleich; 6. Festlegung von Massnahmen; 7. Durchführung der Massnahmen; 8. Ergebniscontrolling
Content
Nur Abstract
Theme
Informationsdienstleistungen

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