Document (#26366)

Author
Stock, M.
Title
Ranking- und Logfile-Analyse der eigenen Homepage : Metaposition.de
Source
Password. 2002, H.12, S.21
Year
2002
Abstract
Wenn ein Unternehmen eine Homepage betreibt, dann erhofft es sich, mit seinem Webauftritt potentielle Kunden zu erwerben. Voraussetzung für den Besuch einer Homepage ist es, dass der Kunde diese sucht und auch findet. Kann das Unternehmen allein durch die Art der Gestaltung seiner Homepage den OnlineGeschäftsverkehr beeinflussen oder gar optimieren? Metaposition behauptet: "ja"und zwar durch Ranking- und Logfile-Analyse der Homepage.
Theme
Information Resources Management
Object
Metaposition.de

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