Document (#26407)

Author

Walti, A.

Title

Unternehmenskultur als Erfolgsfaktor des Wissensmanagements

Source

Wechselwirkung. 25(2003) Nr.120(2), S.28-30

Year

2003

Series

Wissensgesellschaft

Abstract

"Trends wie Globalisierung, Innovation und Dekonstruktion der Wertschöpfungskette wirken bei der Transformation vom Informationsmanagement hin zum Wissensmanagement als Katalysatoren. Damit einher geht eine Ausdehnung der Managementfunktion auf traditionell "implizite" Wissensbereiche sowie auf innovatives, noch nicht gefestigtes Wissen. Während das Management von explizit vorhandenem, relativ stabilem und daher standardisierbarem Wissen heute von führenden Unternehmen mit teils proprietären Wissensmanagementsystemen gut verwaltet werden kann, stellt der Umgang mit impliziten und innovativen Wissenselementen nach wie vor eine grosse Herausforderung dar. Zusätzlich erschwert wird diese Aufgabe durch die zunehmende Globalisierung, welche das Wissensmanagement in einen multikulturellen Kontext stellt und dadurch die Komplexität der Kommunikation erheblich erhöht. Ein rein technischer und informationslogisch basierter Ansatz hilft hier nur begrenzt weiter. Unternehmen, die darauf angewiesen sind auch in impliziten und innovativen Wissensbereichen ausserordentliche Leistungen zu erbringen, müssen bei der Unternehmenskultur ansetzen. Während beim reinen Informationsmanagement mit einem strukturell technischen und Datenbank basierten Ansatz ein gutes Leistungsniveau erreicht werden kann, trifft dies beim Wissensmanagement nicht zu. - Informations- versus Wissensmanagement - Die Problematik präsentiert sich vielschichtig (Abbildung). Einer der Haupttreiber ist die bereits erwähnte unterschiedliche Natur des "kristallinen" Informationsmanagements und des "fluiden" Wissensmanagements. Die Dynamik der kontinuierlichen Veränderung des Wissensschatzes eines Unternehmens ist es, was es so schwierig macht, strukturiert und systematisch damit umzugehen. Wollte man die Information in eine strukturierte Datenbank "packen", müsste man zum Zeitpunkt der Wissensgenerierung bereits alle zukünftigen Anwendungen und Relevanzen verstehen können und diese entsprechend beschreiben. Wegen dieser Charakteristik kann Wissensmanagement nicht auf einem Technik- und somit Informationsmanagement basierten Ansatz aufbauen, sondern muss experten- und personengetrieben sein, und somit von der Unternehmenskultur ausgehen. Bereits an der Missachtung dieses fundamentalen Unterschieds zwischen Informations- und Wissensmanagement scheitern heute viele unternehmerische Initiativen zum Aufbau eines schlagkräftigen Wissensmanagements. Wenn nun Wissensmanagement kultur- und unternehmensübergreifend eingesetzt wird, stellt sich die Frage, wie diese zusätzlichen Dimensionen erfasst und eingebunden werden können."

Content

Mit einer Grafik zur Gegenüberstellung von Informations- und Wissensmanagement

Theme

Information Resources Management

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