Document (#27801)

Author
Hoffmann, M.
Title
¬Die beste Information ... : ...ist nur so gut, wie der Mechanismus, der sie zu den Entscheidungsträgern transportiert
Source
Information - Wissenschaft und Praxis. 55(2004) H.6, S.349-352
Year
2004
Abstract
In den Unternehmen hat man seit langem erkannt dass Wissen und Informationen wettbewerbskritische Ressourcen sind. Deshalb wurden vielfach Aktivitäten gestartet, um diese Ressourcen in Geschäftsprozesse zu integrieren. Der Beitrag diskutiert Chancen und Herausforderungen im Rahmen von Integrationsprojekten und stellt aktuelle Trends und Entwicklungen vor. Enterprise Information Integration wird als ein Konzept vorgestellt das auf den im Unternehmen vorhanden Ressourcen aufbaut und darauf abzielt diese besser zu vernetzen und zu optimieren. Außerdem werden zwei erfolgreiche Integrationsprojekte vorgestellt: zum einen das Informationsmanagement im Tabak- und Nahrungsmittelkonzern Altria und zum anderen das CRM-Projekt bei Reuters, der größten internationalen Multimedia-Nachrichtenagentur.
Theme
Information Resources Management
Area
Informationswirtschaft

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