Document (#28489)

Author
Schetsche, M.
Lehmann, K.
Krug, T.
Title
¬Die Google-Gesellschaft : Zehn Prinzipien der neuen Wissensordnung
Source
¬Die Google-Gesellschaft: Vom digitalen Wandel des Wissens. Hrsg.: K. Lehmann, M. Schetsche
Imprint
Transcript-Verlag : Bielefeld
Year
2005
Pages
S.17-31
Abstract
Suchmaschinen gelten bei Reisen durch den Datendschungel als nützliche Gefährten und können sogar Leben retten: Wie der Sender BBC im August 2004 berichtete, wurde der im Irak entführte Journalist John Martinkus auf Grund von Internet-Recherchen freigelassen. Die Entführer überprüften Martinkus' Aussagen per Google-Suche und stellten so sicher, dass dieser weder für ein US-Unternehmen oder den CIA arbeitet noch US-Amerikaner ist. Der australische Journalist kam mit einem gehörigen Schrecken davon; dass seine journalistischen Berichte online gelesen werden konnten, rettete ihm das Leben. Auf den ersten Blick irritiert und verwundert diese Episode zwar, beim zweiten Blick wird jedoch deutlich, dass das Internet inzwischen die Rolle ausfüllt, die Experten immer wieder prophezeit hatten: die eines globalen Gedächtnisses, einer Bibliothek menschlichen Wissens; zugänglich in allen Winkeln der Erde, gewinnt es in stets neuen - oft unvorhergesehenen - Zusammenhängen an Bedeutung. Die Internet-Recherche, da sind sich alle einig, ist heute zu einer zentralen Kulturtechnik geworden. Sie stellt ein Werkzeug dar, über das immer größere Erfahrungsbereiche des wissensgesellschaftlichen Alltags erschlossen werden. Dies verweist auf zwei andere Aspekte von Suchmaschinen: Wer das Internet mit seinen enormen Potenzialen nutzen will, kommt ohne sie nicht aus. Und das spiegelt sich zunehmend auch in ihrer wirtschaftlichen Bedeutung wider. Als börsennotierte Unternehmen besitzen sie einen enormen Wert - ohne ein anfassbares Produkt herzustellen, geschweige denn für ihre wichtigste Dienstleistung, das Suchen nach Informationen, Geld zu verlangen.
Content
Enthält die Kapitel: Mythos Google Wissen war gestern, googlen ist heute und die Prinzipien: 1. Die Suchmaschine als Universalschnittstelle 2. Die mediale Erschaffung der Wirklichkeit 3. Neue Wirklichkeit, neue Öffentlichkeit 4. Ungleichheit durch Gerechtigkeit 5. Unhintergehbare technische Normen 6. Wiederverzauberung der Welt 7. Die neue Ökonomie 8. Der Kampf um Aufmerksamkeit 9. Information als Transaktionsressource 10. Dissoziative UmOrdnung des Wissens
Theme
Suchmaschinen
Field
Kommunikationswissenschaften
Object
Google

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