Document (#28511)

Author
Roth, J.
Title
¬Der digitale Zeitungsmarkt
Source
¬Die Google-Gesellschaft: Vom digitalen Wandel des Wissens. Hrsg.: K. Lehmann, M. Schetsche
Imprint
Transcript-Verlag : Bielefeld
Year
2005
Pages
S.213-220
Abstract
In Deutschland hat sich das Internet durchgesetzt. Rund 36 Millionen Deutsche sind im Netz (vgl. van Eimeren/Gerhard/Frees 2004). Damit hat sich das neue Medium schneller verbreitet, als einst das Fernsehen. Dieses gibt es nun auch online. Genauso wie die Tageszeitung. Ob die Informationsangebote von Verlagen Zeitung genannt werden dürfen, ist lange diskutiert und sogar gerichtlich geklärt worden (vgl. Roth 2004). Fakt ist: Tageszeitungsverlage versuchen online Leser zu gewinnen. Fast alle Tageszeitungen sind deswegen im Internet aktiv. Die Schweriner Volkszeitung war die erste deutsche Tageszeitung, die sich 1995 auf die Datenautobahn wagte. Ihr folgten seitdem allein 304 Lokal- und Regionalzeitungen. (vgl. Roth 2005) Welche Strategien hinter den Online-Angeboten stehen kann im Folgenden aufbauend auf zwei Vollerhebungen für den lokalen und regionalen Markt skizziert werden.
Theme
Internet
Field
Kommunikationswissenschaften
Form
Zeitungen

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