Document (#2925)

Author
Mochmann. E.
Title
Inhaltsanalyse in den Sozialwissenschaften
Source
Sprache und Datenverarbeitung. 9(1985), S.5-10
Year
1985
Abstract
Die sozialwissenschaftliche Inhaltsanalyse ist ein etabliertes Verfahren zur Datengewinnung aus Kommunikationsinhalten und zu ihrer Analyse. Forschungsdesigns lassen sich festmachen an Lasswell's klassischer Frage "Who says what to whom, how and with what effect?" Neben die traditionellen Verfahren der Vercodung von Kommunikationsinhalten durch menschliche Verschlüsseler treten seit Mitte der 60er Jahre computerunterstützte Inhaltsanalyseverfahren. Die Grundprinzipien der Inhaltserschließung auf Basis von "Inhaltsanalysewörterbüchern" (General Inquirer) und auf der Basis von statistischen Assoziationsverfahren (WORDS) werden erläutert. Möglichkeiten der Beobachtung gesellschaftlicher Entwicklungen auf Basis von "Textindikatoren" werden an Beispielen aus der Analyse von Tageszeitungen, Kleingruppendiskussionen und Parteiprogrammen vorgestellt
Theme
Inhaltsanalyse

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